In this report, it will make an in-depth analysis on 2009 China fruit juice and beverage industry on the basis of policy environment, market demand, material supply, production and sales situation in key regions, research on leading enterprises and competition structure and forecast the trend in 2010.

Introduction

This report relies on years of research on the fruit juice industry, combined with changes law of supply and demand over the years in the fruit juice industry, based on domestic market, couducted in-depth investigation and research on the enterprise group of the fruit juice industry. At the same time, aiming at the characteristics of the fruit juice industry and its downstream and upstream industries, cutting into the industry from different angles, the report also provides a powerful data support and professional market orientation for fruit juice enterprises, and provides authoritative, adequate, and reliable decision-making basis for enterprise development strategies making, enterprise decision-making and enterprise management. The report focuses on officla statistics, using quantitative and qualitative research method. Through the above research, the report attempts to answer the following points of great concern to the industry:

1. How will juice beverage benefit margin develop in 2010?
2, How much is the potential growth in China juice beverage demand in 2010?
3, How is the security abilities of the upstream raw material supply chain of China’s juice industry in 2010?
4, How is the cost-benefit of the processing and marketing of China’s fruit enterprises in 2010?
5, How is the development strategy of China's leading companies in 2010?
6, How is the future prospects for the China’s fruit juice market under the policy environment, raw materials security, market demand, cost-benefit and other constraints.

This research consultancy report is based on the basic information of the National Bureau of Statistics, the State General Administration of Customs, the Ministry of Commerce, the State Council Development Research Center, the National Economic Information Center, the Ministry of Agriculture, China Beverage Industry Association, China Food Industry Association, the National Commercial Information Center, China Industry Research net and domestic and foreign related newspapers and magazines, as well as a wealth of information published and provided by specialized fruit juice-research units. It is the scientific basis for fruit juice beverage production enterprises, research units, distribution enterprises of fruit juice beverage industry to obtain an accurate picture of industry developments, to seize market opportunities, to make the right business orientation and a clear direction for for enterprise development

Introduction 1
Chapter 1 Environment for Development of Frui/vegetable Juice/drink Industry in China in 2009 9
1.1 Macro Economy 9
1.1.1 Development of Macro Economy in 2009 9
1.1.2 Impact on China’s Economy from Global Financial Crisis in 2009 10
1.1.3 Forecast on Trend of Macro Economy in 2010 10
1.2 Analysis of Industrial Policy Environment 11
1.2.1 Trend of Industrial Policy and Impact 11
1.2.2 Other Relevant Policies of the Industry 13
1.3 Technical Environment of the Industry 14
1.3.1 Current Status of Domestic Technological Level 14
1.3.2 Target of Scientific Research 16
Chapter 2 Upstream Supplain Chain of Fruit/vegetable Juices/Drinks Industry in 2009 17
2.1 Overall Status of Fruit Supply in 2009 17
2.1.1 Fruit Production 17
2.1.2 Price Change of Fruits 18
2.1.3 Fruit Import and Export 19
2.2 Apple Supply in 2009 19
2.2.1 Apple Production 19
2.2.2 Analysis of Apple Price Trend 22
2.2.3 Analysis of Apple Import and Export 23
2.3 Citrus Supply in 2009 25
2.3.1 Citrus Productdion 25
2.3.2 Price Change of Citrus 28
2.3.3 Citrus Import and Export 29
2.4 Supply of Other Fruits/vegetables in 2009 30
2.4.1 Supply Ability of Other Fruits/vegetables 30
2.4.2 Potential Demand for Other Fruits/vegetables 32
2.5 Processing Capacity of Fruits/vegetalbes in 2009 33
2.5.1 Fruit/vegetable Processing Scale 33
2.5.2 Fruit/vegetable Processing Technology 35
2.5.3 Update of New Products of Fruit/vegetable Juices/drinks 37
2.5.4 Trend of Fruit/vegetable Processing 38
Chapter 3 Market Supply and Demand of Fruit/vegetable Juices/drinks in 2009 40
3.1 Demand for Fruit/vegetable Juices/drinks in 2009 40
3.1.1 Market Scale of Fruit/vegetable Juices/drinks 40
3.1.2 Market Features of Fruit/vegetable Juices/drinks 40
3.2 Production of Fruit/vegetable Juices/drinks in 2009 44
3.2.1 Overall Production of Fruit/vegetable juices/drinks 44
3.2.2 Analysis of Production of Fruit/vegetable Juices/drinks by Region 45
3.2.3 Production of Different Varieties of Fruit/Vegetable Juice/drinks in 2009 46
3.3 Market Price of Fruit/vegetable Juices/drinks in 2009 52
3.3.1 Features of Price 52
3.3.2 Price Levels of Main Brands 52
3.3.3 Price and Cost 54
3.3.4 Pricing Strategy of Competitors 55
3.3.5 Status of Price in Competition 56
Chapter 4 Import and Export of Fruit/vegetable Juices/drinks in 2009 57
4.1 Overview 57
4.2 Import and Export of Fruit/vegetable Juices/drinks in 2009 57
4.2.1 Import/export Volume and Value 57
4.2.2 Origins of Import and Destinations of Export 59
4.3 Import and Exoprt of Main Varieties of Fruit/vegetable Juices/drinks in 2009 59
4.3.1 Import of Frozen Orange Juice 60
4.3.2 Export of CAJ 63
Chapter 5 Competition of the Industry of Fruit/vegetable Juices/drinks in 2009 68
5.1 Competitors of the Industry of Fruit/vegetable Juices/drinks in 2009 68
5.1.1 Overview of Soft Drinks Industry 68
5.1.2 Competition from Other Sectors 68
5.1.3 Competition from Other Sectors 69
5.1.4 Comparison of Profit-generation Ability of Competing Sectors 70
5.1.5 Comparison of Competitiveness of Competing Sectors 70
5.1.6 Integrated Competitiveness of Fruit/vegetable Juices/drinks and Other Sub Sectors of Soft Drinks Industry 76
5.2 Market Competition of Fruit/vegetable Juices/drinks in 2009 76
5.2.1 Trend of Market Change of Fruit/vegetable Juices/drinks 76
5.2.2 Competition of Key Producing and Consuming Regions 77
5.2.3 Competitiveness of Brands 77
5.2.4 Marke Share of Major Companies 79
Chapter 6 Leading Players of Fruit/vegetable Juices/drinks Industry in 2009 80
6.1 Overview of 2009 80
6.2 Planned Projects and Projects Being Built of Major Companies in 2009 80
6.3 Major Producers in 2009 82
6.3.1 Hangzhou Wahaha Group 82
6.3.2 Coca Cola (China) 85
6.3.3 Pepsi Cola (China) 90
6.3.4 Beijing Huiyuan Group 92
6.3.5 President Group 97
6.3.6 Ting Hsin (Master Kong) Group 100
6.3.7 SDICZL 104
6.3.8 Shaanxi Haisheng Group 108
6.3.9 Yantai Andre Group 113
6.3.10 Shaanxi Hengxing Group 116
6.3.11 Shaanxi Tongda Group 118
Chapter 7 Forecast on Trend of Fruit Juice/drink Industry in 2010 121
7.1 Supply Guarantee at Upstream of Fruit Juice Industry in 2010 121
7.1.1 Raw Material Supply 121
7.1.2 Trend of Raw Material Price 121
7.2 Supply and Demand of Fruit/vegetable Juices/drinks in 2010 122
7.2.1 Production 122
7.2.2 Market Demand 122
7.3 Price Fluctuation of Fruit/vegetable Juices/drinks in 2010 123
7.4 Import and Export of Fruit/vegetable Juices/drinks by China in 2010 124
7.5 Risks of China’s Fruit/vegetable Juices/drinks Industry and Investment Suggestion 126
7.5.1 Driving Forces for Fruit/vegetable Juices/drinks Processing Industry 126
7.5.2 Unfavorable Factors for China’s Fruit/vegetable Juices/drinks Processing Industry 127
7.5.3 Long-term Debt Paying Ability and Profit Generation Ability of Fruit/vegetable Juices/drinks Industry 128
7.5.4 Suggestion on Investment 132
Annex: Top 10 Incidents of China’s Soft Drinks Industry in 2009 133

Figure
Figure 2-1 Gross Fruit Production and Acreage, 2003~2009 17
Figure 2-2 Output of Different Varieties of Fruits, 2009 18
Figure 2-3 Wholesale Price of Fruits, 2008~2009 18
Figure 2-4 Apple Production and Acreage, 2003~2009 20
Figure 2-5 Output of Different Apple Varieties, 2009 20
Figure 2-6 Apple Output by Region, 2009 22
Figure 2-7 Trend of Wholesale Price of Red Fuji Apple, 2005~2009 22
Figure 2-8 Apple Import Volume and Value, 2005~2009 23
Figure 2-9 Apple Export Volume and Value, 2005~2009 24
Figure 2-10 Citrus Output and Acreage, 2003~2009 25
Figure 2-11 Output of Different Citrus Varieties, 2009 26
Figure 2-12 Citrus Production by Different Regions, 2009 27
Figure 2-13 Orange Production by Different Regions, 2009 27
Figure 2-14 Trend of Citrus Price, 2005~2009 28
Figure 2-15 Orange Import Volume and Value, 2005~2009 29
Figure 2-16 Orange Export Volume and Value, 2005~2009 29
Figure 2-17 Output of Pear, Peach and Grape, 2003-2009 31
Figure 2-18 Vegetable Production, 2003-2009 31
Figure 2-19 Layout of Scales of Vegetable Processing Companies 35
Figure 3-1 Import Volume and Value of Lemon Juice from 2005-2009 41
Figure 3-2 Importation Price of Concentrated Lemon Juice, 2005-2009 41
Figure 3-3 Origins of Concentrated Lemon Juice Import 41
Figure 3-4 Monthly Foreign Investment Sum and Quantity of Projects for Soft Drinks Manufacturing, 2009.1~2009.6 42
Figure 3-5 Proportion of Investment in Different Sectors in the Total of Soft Drinks, 2009.1~2009.6 43
Figure 3-6 Trend of CAJ Export Volume and Price from 2008-2009 43
Figure 3-7 Trend of CAJ Export Volume to Different Countries from 2008-2009 44
Figure 3-8 Output of Fruit/vegetable Juices/drinks, 2005~2009 45
Figure 3-9 Output of Different Varieties of Fruit/vegetable Juices/drinks, 2009 46
Figure 3-10 Output of 100% Pure Fruit/vegetable Juices, 2007~2009 47
Figure 3-11 Proportion of Output of Different Varieties of 100% Pure Fruit/vegetable Juices, 2009 48
Figure 3-12 Output of Medium/high-concentration Fruit/vegetable Juices/drinks, 2007~2009 48
Figure 3-13 Proportion of Output of Different Varieties of Medium/high-concentration Fruit/vegetable juices, 2009 49
Figure 3-14 Output of Low-concentration Fruit/vegetable Juices/drinks, 2007~2009 50
Figure 3-15 Proportion of Different Varieties of Low-concentration Fruit/vegetable Juices/drinks, 2009 50
Figure 3-16 Output of Concentrated Fruit/vegetable Juices, 2007~2009 51
Figure 3-17 Proportion of Sales Revenue of Different Price Levels of Fruit/vegetable Juices/drinks in 2009 52
Figure 3-18 Cost Composition of Concentrated Fruit Juices, 2009 54
Figure 4-1 Import Volume and Value of Fruit/vegetable Juices/drinks, 2005~2009 57<BR