"Introduction

This databook is a detailed information resource covering all the key data points on Canned food in Taiwan. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 7 categories: Canned fish/seafood, Desserts, Meat products, Pasta & noodles, Vegetables, Canned fruit & Canned ready meals
*Provides market value, volume, expenditure and consumption data by market, category and segment
*Includes company and brand share data by categories

Highlights

The market for Canned food in Taiwan increased between 2002-2007, growing at an average annual rate of 1.0%.
The leading company in the market in 2007 was Kuang Ta Hsiang Foodstuffs Co., Ltd.The second-largest player was AGV Co., Ltd. with General Mills, Inc. in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Canned food markets
*Understand consumers' consumption and expenditure patterns
*Understand the future direction of the market with reliable historical data and full five year forecasting

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Canned food 2
Summary category level - Canned meat products 3
Summary category level - Canned fish/seafood 4
Summary category level - Canned desserts 5
Summary category level - Canned fruit 6
Summary category level - Canned pasta & noodles 7
Summary category level - Canned vegetables 8
Summary category level - Canned ready meals 9
Chapter 2 INTRODUCTION 10
What is this report about? 10
How to use this report 10
Market Definition 11
Chapter 3 MARKET OVERVIEW 27
Value Analysis, 2002−2007 27
Value Analysis, 2007−2012 29
Value Analysis, US$ 2002−2007 32
Value Analysis, US$ 2007−2012 33
Volume Analysis, 2002−2007 35
Volume Analysis, 2007−2012 37
Company and Brand Share Analysis 41
Distribution Analysis 46
Expenditure & consumption per capita 48
Chapter 4 LEADING COMPANY PROFILES 54
General Mills, Inc. 54
Chapter 5 CATEGORY ANALYSIS - CANNED MEAT PRODUCTS 56
Value Analysis, 2002−2007 56
Value Analysis, 2007−2012 57
Value Analysis, US$ 2002−2007 59
Value Analysis, US$ 2007−2012 59
Volume Analysis, 2002−2007 61
Volume Analysis, 2007−2012 62
Company and Brand Share Analysis 65
Distribution Analysis 68
Expenditure & consumption per capita 70
Chapter 6 CATEGORY ANALYSIS - CANNED FISH/SEAFOOD 73
Value Analysis, 2002−2007 73
Value Analysis, 2007−2012 74
Value Analysis, US$ 2002−2007 76
Value Analysis, US$ 2007−2012 76
Volume Analysis, 2002−2007 78
Volume Analysis, 2007−2012 79
Company and Brand Share Analysis 82
Distribution Analysis 85
Expenditure & consumption per capita 87
Chapter 7 CATEGORY ANALYSIS - CANNED DESSERTS 90
Value Analysis, 2002−2007 90
Value Analysis, 2007−2012 91
Value Analysis, US$ 2002−2007 93
Value Analysis, US$ 2007−2012 93
Volume Analysis, 2002−2007 94
Volume Analysis, 2007−2012 95
Company and Brand Share Analysis 97
Distribution Analysis 100
Expenditure & consumption per capita 102
Chapter 8 CATEGORY ANALYSIS - CANNED FRUIT 105
Value Analysis, 2002−2007 105
Value Analysis, 2007−2012 106
Value Analysis, US$ 2002−2007 108
Value Analysis, US$ 2007−2012 109
Volume Analysis, 2002−2007 110
Volume Analysis, 2007−2012 111
Company and Brand Share Analysis 113
Distribution Analysis 116
Expenditure & consumption per capita 118
Chapter 9 CATEGORY ANALYSIS - CANNED PASTA & NOODLES 122
Value Analysis, 2002−2007 122
Value Analysis, 2007−2012 123
Value Analysis, US$ 2002−2007 125
Value Analysis, US$ 2007−2012 125
Volume Analysis, 2002−2007 126
Volume Analysis, 2007−2012 127
Company and Brand Share Analysis 129
Distribution Analysis 131
Expenditure & consumption per capita 133
Chapter 10 CATEGORY ANALYSIS - CANNED VEGETABLES 136
Value Analysis, 2002−2007 136
Value Analysis, 2007−2012 138
Value Analysis, US$ 2002−2007 140
Value Analysis, US$ 2007−2012 141
Volume Analysis, 2002−2007 143
Volume Analysis, 2007−2012 144
Company and Brand Share Analysis 147
Distribution Analysis 151
Expenditure & consumption per capita 153
Chapter 11 CATEGORY ANALYSIS - CANNED READY MEALS 159
Value Analysis, 2002−2007 159
Value Analysis, 2007−2012 160
Value Analysis, US$ 2002−2007 162
Value Analysis, US$ 2007−2012 163
Volume Analysis, 2002−2007 165
Volume Analysis, 2007−2012 166
Company and Brand Share Analysis 169
Distribution Analysis 171
Expenditure & consumption per capita 173
Chapter 12 COUNTRY COMPARISON 177
Value 177
Volume 182
Market Share 187
Chapter 13 NEW PRODUCT DEVELOPMENT 188
Product launches over time 188
Recent product launches 190
Chapter 14 TAIWAN SOCIOECONOMIC PROFILE 191
Country Overview 191
Key Facts 192
Political Overview 193
Taiwan Economic Overview 194
Chapter 15 TAIWAN MACROECONOMIC PROFILE 195
Macroeconomic Indicators 195
Chapter 16 RESEARCH METHODOLOGY 200
Methodology overview 200
Secondary research 201
Market modeling 202
Primary research 203
Data finalization 204
Ongoing research 204
Chapter 17 APPENDIX 205
Future readings 205
How to contact experts in your industry 205
Disclaimer 205

LIST OF FIGURES
Figure 1: Taiwan canned food value and value forecast, 2002−2012 (TWD m, nominal prices) 31
Figure 2: Taiwan canned food category growth comparison, by value, 2002−2012 34
Figure 3: Taiwan canned food volume and volume forecast, 2002−2012 (Kg m) 39
Figure 4: Taiwan canned food category growth comparison, by volume, 2002−2012 40
Figure 5: Taiwan canned food company share, by value, 2006−2007 (%) 43
Figure 6: Taiwan canned food distribution channels, by value, 2006−2007(%) 47
Figure 7: Taiwan canned meat products value and value forecast, 2002−2012 (TWD m, nominal prices) 58
Figure 8: Taiwan canned meat products category growth comparison, by value, 2002−2012 60
Figure 9: Taiwan canned meat products volume and volume forecast, 2002−2012 (Kg m) 63
Figure 10: Taiwan canned meat products category growth comparison, by volume, 2002−2012 64
Figure 11: Taiwan canned meat products company share, by value, 2006−2007 (%) 66
Figure 12: Taiwan canned meat products distribution channels, by value, 2006−2007(%) 69
Figure 13: Taiwan canned fish/seafood value and value forecast, 2002−2012 (TWD m, nominal prices) 75
Figure 14: Taiwan canned fish/seafood category growth comparison, by value, 2002−2012 77
Figure 15: Taiwan canned fish/seafood volume and volume forecast, 2002−2012 (Kg m) 80
Figure 16: Taiwan canned fish/seafood category growth comparison, by volume, 2002−2012 81
Figure 17: Taiwan canned fish/seafood company share, by value, 2006−2007 (%) 83
Figure 18: Taiwan canned fish/seafood distribution channels, by value, 2006−2007(%) 86
Figure 19: Taiwan canned desserts value and value forecast, 2002−2012 (TWD m, nominal prices) 92
Figure 20: Taiwan canned desserts volume and volume forecast, 2002−2012 (Kg m) 96
Figure 21: Taiwan canned desserts company share, by value, 2006−2007 (%) 98
Figure 22: Taiwan canned desserts distribution channels, by value, 2006−2007(%) 101
Figure 23: Taiwan canned fruit value and value forecast, 2002−2012 (TWD m, nominal prices) 107
Figure 24: Taiwan canned fruit volume and volume forecast, 2002−2012 (Kg m) 112
Figure 25: Taiwan canned fruit company share, by value, 2006−2007 (%) 114
Figure 26: Taiwan canned fruit distribution channels, by value, 2006−2007(%) 117
Figure 27: Taiwan canned pasta & noodles value and value forecast, 2002−2012 (TWD m, nominal prices) 124
Figure 28: Taiwan canned pasta & noodles volume and volume forecast, 2002−2012 (Kg m) 128
Figure 29: Taiwan canned pasta & noodles distribution channels, by value, 2006−2007(%) 132
Figure 30: Taiwan canned vegetables value and value forecast, 2002−2012 (TWD m, nominal prices) 139
Figure 31: Taiwan canned vegetables category growth comparison, by value, 2002−2012 142
Figure 32: Taiwan canned vegetables volume and volume forecast, 2002−2012 (Kg m) 145
Figure 33: Taiwan canned vegetables category growth comparison, by volume, 2002−2012 146
Figure 34: Taiwan canned vegetables company share, by value, 2006−2007 (%) 149
Figure 35: Taiwan canned vegetables distribution channels, by value, 2006−2007(%) 152
Figure 36: Ta