"Introduction

This databook is a detailed information resource covering all the key data points on Canned food in Sweden. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 7 categories: Canned fish/seafood, Desserts, Meat products, Pasta & noodles, Vegetables, Canned fruit & Canned ready meals
*Provides market value, volume, expenditure and consumption data by market, category and segment
*Includes company and brand share data by categories

Highlights

The market for Canned food in Sweden increased between 2002-2007, growing at an average annual rate of 2.6%.
The leading company in the market in 2007 was Orkla Foods. The second-largest player was Nestle S.A. with Scan food AB in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Canned food markets
*Understand consumers' consumption and expenditure patterns
*Understand the future direction of the market with reliable historical data and full five year forecasting

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Canned food 2
Summary category level - Canned meat products 3
Summary category level - Canned fish/seafood 4
Summary category level - Canned desserts 5
Summary category level - Canned fruit 6
Summary category level - Canned pasta & noodles 7
Summary category level - Canned vegetables 8
Summary category level - Canned ready meals 9
Chapter 2 INTRODUCTION 10
What is this report about? 10
How to use this report 10
Market Definition 11
Chapter 3 MARKET OVERVIEW 27
Value Analysis, 2002−2007 27
Value Analysis, 2007−2012 29
Value Analysis, US$ 2002−2007 32
Value Analysis, US$ 2007−2012 33
Volume Analysis, 2002−2007 35
Volume Analysis, 2007−2012 37
Company and Brand Share Analysis 41
Distribution Analysis 46
Expenditure & consumption per capita 48
Chapter 4 LEADING COMPANY PROFILES 54
Orkla ASA 54
Nestlé SA 56
Chapter 5 CATEGORY ANALYSIS - CANNED MEAT PRODUCTS 59
Value Analysis, 2002−2007 59
Value Analysis, 2007−2012 60
Value Analysis, US$ 2002−2007 62
Value Analysis, US$ 2007−2012 62
Volume Analysis, 2002−2007 64
Volume Analysis, 2007−2012 65
Company and Brand Share Analysis 68
Distribution Analysis 71
Expenditure & consumption per capita 73
Chapter 6 CATEGORY ANALYSIS - CANNED FISH/SEAFOOD 76
Value Analysis, 2002−2007 76
Value Analysis, 2007−2012 77
Value Analysis, US$ 2002−2007 79
Value Analysis, US$ 2007−2012 79
Volume Analysis, 2002−2007 81
Volume Analysis, 2007−2012 82
Company and Brand Share Analysis 85
Distribution Analysis 88
Expenditure & consumption per capita 90
Chapter 7 CATEGORY ANALYSIS - CANNED DESSERTS 93
Value Analysis, 2002−2007 93
Value Analysis, 2007−2012 94
Value Analysis, US$ 2002−2007 96
Value Analysis, US$ 2007−2012 96
Volume Analysis, 2002−2007 97
Volume Analysis, 2007−2012 98
Company and Brand Share Analysis 100
Distribution Analysis 103
Expenditure & consumption per capita 105
Chapter 8 CATEGORY ANALYSIS - CANNED FRUIT 108
Value Analysis, 2002−2007 108
Value Analysis, 2007−2012 109
Value Analysis, US$ 2002−2007 111
Value Analysis, US$ 2007−2012 112
Volume Analysis, 2002−2007 114
Volume Analysis, 2007−2012 115
Company and Brand Share Analysis 118
Distribution Analysis 121
Expenditure & consumption per capita 123
Chapter 9 CATEGORY ANALYSIS - CANNED PASTA & NOODLES 127
Value Analysis, 2002−2007 127
Value Analysis, 2007−2012 128
Value Analysis, US$ 2002−2007 130
Value Analysis, US$ 2007−2012 130
Volume Analysis, 2002−2007 131
Volume Analysis, 2007−2012 132
Company and Brand Share Analysis 134
Distribution Analysis 136
Expenditure & consumption per capita 138
Chapter 10 CATEGORY ANALYSIS - CANNED VEGETABLES 141
Value Analysis, 2002−2007 141
Value Analysis, 2007−2012 143
Value Analysis, US$ 2002−2007 145
Value Analysis, US$ 2007−2012 146
Volume Analysis, 2002−2007 148
Volume Analysis, 2007−2012 150
Company and Brand Share Analysis 153
Distribution Analysis 155
Expenditure & consumption per capita 157
Chapter 11 CATEGORY ANALYSIS - CANNED READY MEALS 163
Value Analysis, 2002−2007 163
Value Analysis, 2007−2012 164
Value Analysis, US$ 2002−2007 166
Value Analysis, US$ 2007−2012 167
Volume Analysis, 2002−2007 169
Volume Analysis, 2007−2012 170
Company and Brand Share Analysis 173
Distribution Analysis 176
Expenditure & consumption per capita 178
Chapter 12 COUNTRY COMPARISON 183
Value 183
Volume 188
Market Share 193
Chapter 13 NEW PRODUCT DEVELOPMENT 194
Product launches over time 194
Recent product launches 196
Chapter 14 SWEDEN SOCIOECONOMIC PROFILE 197
Country Overview 197
Key Facts 198
Political Overview 199
Sweden Economic Overview 200
Chapter 15 SWEDEN MACROECONOMIC PROFILE 201
Macroeconomic Indicators 201
Chapter 16 RESEARCH METHODOLOGY 206
Methodology overview 206
Secondary research 207
Market modeling 208
Primary research 209
Data finalization 210
Ongoing research 210
Chapter 17 APPENDIX 211
Future readings 211
How to contact experts in your industry 211
Disclaimer 211

LIST OF FIGURES
Figure 1: Sweden canned food value and value forecast, 2002−2012 (SEK m, nominal prices) 31
Figure 2: Sweden canned food category growth comparison, by value, 2002−2012 34
Figure 3: Sweden canned food volume and volume forecast, 2002−2012 (Kg m) 39
Figure 4: Sweden canned food category growth comparison, by volume, 2002−2012 40
Figure 5: Sweden canned food company share, by value, 2006−2007 (%) 43
Figure 6: Sweden canned food distribution channels, by value, 2006−2007(%) 47
Figure 7: Sweden canned meat products value and value forecast, 2002−2012 (SEK m, nominal prices) 61
Figure 8: Sweden canned meat products category growth comparison, by value, 2002−2012 63
Figure 9: Sweden canned meat products volume and volume forecast, 2002−2012 (Kg m) 66
Figure 10: Sweden canned meat products category growth comparison, by volume, 2002−2012 67
Figure 11: Sweden canned meat products company share, by value, 2006−2007 (%) 69
Figure 12: Sweden canned meat products distribution channels, by value, 2006−2007(%) 72
Figure 13: Sweden canned fish/seafood value and value forecast, 2002−2012 (SEK m, nominal prices) 78
Figure 14: Sweden canned fish/seafood category growth comparison, by value, 2002−2012 80
Figure 15: Sweden canned fish/seafood volume and volume forecast, 2002−2012 (Kg m) 83
Figure 16: Sweden canned fish/seafood category growth comparison, by volume, 2002−2012 84
Figure 17: Sweden canned fish/seafood company share, by value, 2006−2007 (%) 86
Figure 18: Sweden canned fish/seafood distribution channels, by value, 2006−2007(%) 89
Figure 19: Sweden canned desserts value and value forecast, 2002−2012 (SEK m, nominal prices) 95
Figure 20: Sweden canned desserts volume and volume forecast, 2002−2012 (Kg m) 99
Figure 21: Sweden canned desserts company share, by value, 2006−2007 (%) 101
Figure 22: Sweden canned desserts distribution channels, by value, 2006−2007(%) 104
Figure 23: Sweden canned fruit value and value forecast, 2002−2012 (SEK m, nominal prices) 110
Figure 24: Sweden canned fruit category growth comparison, by value, 2002−2012 113
Figure 25: Sweden canned fruit volume and volume forecast, 2002−2012 (Kg m) 116
Figure 26: Sweden canned fruit category growth comparison, by volume, 2002−2012 117
Figure 27: Sweden canned fruit company share, by value, 2006−2007 (%) 119
Figure 28: Sweden canned fruit distribution channels, by value, 2006−2007(%) 122
Figure 29: Sweden canned pasta & noodles value and value forecast, 2002−2012 (SEK m, nominal prices) 129
Figure 30: Sweden canned pasta & noodles volume and volume forecast, 2002−2012 (Kg m) 133
Figure 31: Sweden canned pasta & noodles distribution channels, by value, 2006−2007(%) 137
Figure 32: Sweden canned vegetables value and value forecast, 2002−2012 (SEK m, nominal prices) 144
Figure 33: Sweden canned vegetables category growth comparison, by value, 2002−2012 147
Figure 34: Sweden canned vegetables volume and volume forecast, 2002−2012 (Kg m) 151
Figure 35: Sweden canned vegetables category growth comparison, by volume, 2002−2012 152
Fig