"Introduction

This databook is a detailed information resource covering all the key data points on Canned food in Egypt. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 7 categories: Canned fish/seafood, Desserts, Meat products, Pasta & noodles, Vegetables, Canned fruit & Canned ready meals
*Provides market value, volume, expenditure and consumption data by market, category and segment
*Includes company and brand share data by categories

Highlights

The market for Canned food in Egypt increased between 2002-2007, growing at an average annual rate of 0.3%.
The leading company in the market in 2007 was Chotiwat Manufacturing Co. Ltd. The second-largest player was Americana Group with H.J. Heinz Company in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Canned food markets
*Understand consumers' consumption and expenditure patterns
*Understand the future direction of the market with reliable historical data and full five year forecasting

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Canned food 2
Summary category level - Canned meat products 3
Summary category level - Canned fish/seafood 4
Summary category level - Canned fruit 5
Summary category level - Canned pasta & noodles 6
Summary category level - Canned vegetables 7
Summary category level - Canned ready meals 8
Chapter 2 INTRODUCTION 9
What is this report about? 9
How to use this report 9
Market Definition 10
Chapter 3 MARKET OVERVIEW 25
Value Analysis, 2002−2007 25
Value Analysis, 2007−2012 27
Value Analysis, US$ 2002−2007 30
Value Analysis, US$ 2007−2012 31
Volume Analysis, 2002−2007 33
Volume Analysis, 2007−2012 35
Company and Brand Share Analysis 39
Distribution Analysis 44
Expenditure & consumption per capita 46
Chapter 4 LEADING COMPANY PROFILES 52
H.J. Heinz Company 52
Chapter 5 CATEGORY ANALYSIS - CANNED MEAT PRODUCTS 54
Value Analysis, 2002−2007 54
Value Analysis, 2007−2012 55
Value Analysis, US$ 2002−2007 57
Value Analysis, US$ 2007−2012 57
Volume Analysis, 2002−2007 59
Volume Analysis, 2007−2012 60
Company and Brand Share Analysis 63
Distribution Analysis 66
Expenditure & consumption per capita 68
Chapter 6 CATEGORY ANALYSIS - CANNED FISH/SEAFOOD 71
Value Analysis, 2002−2007 71
Value Analysis, 2007−2012 72
Value Analysis, US$ 2002−2007 74
Value Analysis, US$ 2007−2012 74
Volume Analysis, 2002−2007 76
Volume Analysis, 2007−2012 77
Company and Brand Share Analysis 80
Distribution Analysis 83
Expenditure & consumption per capita 85
Chapter 7 CATEGORY ANALYSIS - CANNED FRUIT 88
Value Analysis, 2002−2007 88
Value Analysis, 2007−2012 89
Value Analysis, US$ 2002−2007 91
Value Analysis, US$ 2007−2012 92
Volume Analysis, 2002−2007 94
Volume Analysis, 2007−2012 95
Company and Brand Share Analysis 98
Distribution Analysis 101
Expenditure & consumption per capita 103
Chapter 8 CATEGORY ANALYSIS - CANNED PASTA & NOODLES 106
Value Analysis, 2002−2007 106
Value Analysis, 2007−2012 107
Value Analysis, US$ 2002−2007 109
Value Analysis, US$ 2007−2012 109
Volume Analysis, 2002−2007 110
Volume Analysis, 2007−2012 111
Company and Brand Share Analysis 113
Distribution Analysis 115
Expenditure & consumption per capita 117
Chapter 9 CATEGORY ANALYSIS - CANNED VEGETABLES 120
Value Analysis, 2002−2007 120
Value Analysis, 2007−2012 121
Value Analysis, US$ 2002−2007 123
Value Analysis, US$ 2007−2012 124
Volume Analysis, 2002−2007 126
Volume Analysis, 2007−2012 127
Company and Brand Share Analysis 130
Distribution Analysis 133
Expenditure & consumption per capita 135
Chapter 10 CATEGORY ANALYSIS - CANNED READY MEALS 141
Value Analysis, 2002−2007 141
Value Analysis, 2007−2012 142
Value Analysis, US$ 2002−2007 144
Value Analysis, US$ 2007−2012 145
Volume Analysis, 2002−2007 147
Volume Analysis, 2007−2012 148
Company and Brand Share Analysis 151
Distribution Analysis 154
Expenditure & consumption per capita 156
Chapter 11 COUNTRY COMPARISON 159
Value 159
Volume 164
Market Share 169
Chapter 12 NEW PRODUCT DEVELOPMENT 170
Product launches over time 170
Recent product launches 171
Chapter 13 EGYPT SOCIOECONOMIC PROFILE 172
Country Overview 172
Key Facts 173
Political Overview 174
Egypt Economic Overview 175
Chapter 14 EGYPT MACROECONOMIC PROFILE 176
Macroeconomic Indicators 176
Chapter 15 RESEARCH METHODOLOGY 181
Methodology overview 181
Secondary research 182
Market modeling 183
Primary research 184
Data finalization 185
Ongoing research 185
Chapter 16 APPENDIX 186
Future readings 186
How to contact experts in your industry 186
Disclaimer 186

LIST OF FIGURES
Figure 1: Egypt canned food value and value forecast, 2002−2012 (EGP m, nominal prices) 29
Figure 2: Egypt canned food category growth comparison, by value, 2002−2012 32
Figure 3: Egypt canned food volume and volume forecast, 2002−2012 (Kg m) 37
Figure 4: Egypt canned food category growth comparison, by volume, 2002−2012 38
Figure 5: Egypt canned food company share, by value, 2006−2007 (%) 41
Figure 6: Egypt canned food distribution channels, by value, 2006−2007(%) 45
Figure 7: Egypt canned meat products value and value forecast, 2002−2012 (EGP m, nominal prices) 56
Figure 8: Egypt canned meat products category growth comparison, by value, 2002−2012 58
Figure 9: Egypt canned meat products volume and volume forecast, 2002−2012 (Kg m) 61
Figure 10: Egypt canned meat products category growth comparison, by volume, 2002−2012 62
Figure 11: Egypt canned meat products company share, by value, 2006−2007 (%) 64
Figure 12: Egypt canned meat products distribution channels, by value, 2006−2007(%) 67
Figure 13: Egypt canned fish/seafood value and value forecast, 2002−2012 (EGP m, nominal prices) 73
Figure 14: Egypt canned fish/seafood category growth comparison, by value, 2002−2012 75
Figure 15: Egypt canned fish/seafood volume and volume forecast, 2002−2012 (Kg m) 78
Figure 16: Egypt canned fish/seafood category growth comparison, by volume, 2002−2012 79
Figure 17: Egypt canned fish/seafood company share, by value, 2006−2007 (%) 81
Figure 18: Egypt canned fish/seafood distribution channels, by value, 2006−2007(%) 84
Figure 19: Egypt canned fruit value and value forecast, 2002−2012 (EGP m, nominal prices) 90
Figure 20: Egypt canned fruit category growth comparison, by value, 2002−2012 93
Figure 21: Egypt canned fruit volume and volume forecast, 2002−2012 (Kg m) 96
Figure 22: Egypt canned fruit category growth comparison, by volume, 2002−2012 97
Figure 23: Egypt canned fruit company share, by value, 2006−2007 (%) 99
Figure 24: Egypt canned fruit distribution channels, by value, 2006−2007(%) 102
Figure 25: Egypt canned pasta & noodles value and value forecast, 2002−2012 (EGP m, nominal prices) 108
Figure 26: Egypt canned pasta & noodles volume and volume forecast, 2002−2012 (Kg m) 112
Figure 27: Egypt canned pasta & noodles distribution channels, by value, 2006−2007(%) 116
Figure 28: Egypt canned vegetables value and value forecast, 2002−2012 (EGP m, nominal prices) 122
Figure 29: Egypt canned vegetables category growth comparison, by value, 2002−2012 125
Figure 30: Egypt canned vegetables volume and volume forecast, 2002−2012 (Kg m) 128
Figure 31: Egypt canned vegetables category growth comparison, by volume, 2002−2012 129
Figure 32: Egypt canned vegetables company share, by value, 2006−2007 (%) 131
Figure 33: Egypt canned vegetables distribution channels, by value, 2006−2007(%) 134
Figure 34: Egypt canned ready meals value and value forecast, 2002−2012 (EGP m, nominal prices) 143
Figure 35: Egypt canned ready meals category growth comparison, by value, 2002−2012 146
Figure 36: Egypt canned ready meals volume and volume forecast, 2002−2012 (Kg m) 149
Figure 37: Egypt canned ready meals category growth comparison, by volume, 2002−2012 150
Figure 38: Egypt canned ready meals company share, by value, 2006−2007 (%) 152
Figure 39: Egypt canned ready meals distribution channels, by value, 2006−2007(%) 155
Figure 40: Global canned food market split (value terms, 2007) – Top 5 countries 160
Figure 41: Global canned food market val