"Introduction

This databook is a detailed information resource covering all the key data points on Canned food in Croatia. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 7 categories: Canned fish/seafood, Desserts, Meat products, Pasta & noodles, Vegetables, Canned fruit & Canned ready meals
*Provides market value, volume, expenditure and consumption data by market, category and segment
*Includes company and brand share data by categories

Highlights

The market for Canned food in Croatia increased between 2002-2007, growing at an average annual rate of 3.0%.
The leading company in the market in 2007 was Podravka D. D. The second-largest player was Gavrilovic doo with Kolinska doo in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Canned food markets
*Understand consumers' consumption and expenditure patterns
*Understand the future direction of the market with reliable historical data and full five year forecasting

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Canned food 2
Summary category level - Canned meat products 3
Summary category level - Canned fish/seafood 4
Summary category level - Canned fruit 5
Summary category level - Canned pasta & noodles 6
Summary category level - Canned vegetables 7
Summary category level - Canned ready meals 8
Chapter 2 INTRODUCTION 9
What is this report about? 9
How to use this report 9
Market Definition 10
Chapter 3 MARKET OVERVIEW 26
Value Analysis, 2002−2007 26
Value Analysis, 2007−2012 28
Value Analysis, US$ 2002−2007 31
Value Analysis, US$ 2007−2012 32
Volume Analysis, 2002−2007 34
Volume Analysis, 2007−2012 36
Company and Brand Share Analysis 40
Distribution Analysis 43
Expenditure & consumption per capita 45
Chapter 4 LEADING COMPANY PROFILES 51
Podravka d.d. 51
Chapter 5 CATEGORY ANALYSIS - CANNED MEAT PRODUCTS 53
Value Analysis, 2002−2007 53
Value Analysis, 2007−2012 54
Value Analysis, US$ 2002−2007 56
Value Analysis, US$ 2007−2012 56
Volume Analysis, 2002−2007 58
Volume Analysis, 2007−2012 59
Company and Brand Share Analysis 62
Distribution Analysis 65
Expenditure & consumption per capita 67
Chapter 6 CATEGORY ANALYSIS - CANNED FISH/SEAFOOD 70
Value Analysis, 2002−2007 70
Value Analysis, 2007−2012 71
Value Analysis, US$ 2002−2007 73
Value Analysis, US$ 2007−2012 73
Volume Analysis, 2002−2007 75
Volume Analysis, 2007−2012 76
Company and Brand Share Analysis 79
Distribution Analysis 82
Expenditure & consumption per capita 84
Chapter 7 CATEGORY ANALYSIS - CANNED FRUIT 87
Value Analysis, 2002−2007 87
Value Analysis, 2007−2012 88
Value Analysis, US$ 2002−2007 90
Value Analysis, US$ 2007−2012 91
Volume Analysis, 2002−2007 93
Volume Analysis, 2007−2012 94
Company and Brand Share Analysis 97
Distribution Analysis 99
Expenditure & consumption per capita 101
Chapter 8 CATEGORY ANALYSIS - CANNED PASTA & NOODLES 104
Value Analysis, 2002−2007 104
Value Analysis, 2007−2012 105
Value Analysis, US$ 2002−2007 107
Value Analysis, US$ 2007−2012 107
Volume Analysis, 2002−2007 108
Volume Analysis, 2007−2012 109
Company and Brand Share Analysis 111
Distribution Analysis 113
Expenditure & consumption per capita 115
Chapter 9 CATEGORY ANALYSIS - CANNED VEGETABLES 118
Value Analysis, 2002−2007 118
Value Analysis, 2007−2012 119
Value Analysis, US$ 2002−2007 121
Value Analysis, US$ 2007−2012 122
Volume Analysis, 2002−2007 124
Volume Analysis, 2007−2012 125
Company and Brand Share Analysis 128
Distribution Analysis 131
Expenditure & consumption per capita 133
Chapter 10 CATEGORY ANALYSIS - CANNED READY MEALS 139
Value Analysis, 2002−2007 139
Value Analysis, 2007−2012 140
Value Analysis, US$ 2002−2007 142
Value Analysis, US$ 2007−2012 143
Volume Analysis, 2002−2007 145
Volume Analysis, 2007−2012 146
Company and Brand Share Analysis 149
Distribution Analysis 152
Expenditure & consumption per capita 154
Chapter 11 COUNTRY COMPARISON 157
Value 157
Volume 162
Market Share 167
Chapter 12 CROATIA SOCIOECONOMIC PROFILE 168
Country Overview 168
Key Facts 169
Political Overview 170
Croatia Economic Overview 171
Chapter 13 CROATIA MACROECONOMIC PROFILE 172
Macroeconomic Indicators 172
Chapter 14 RESEARCH METHODOLOGY 177
Methodology overview 177
Secondary research 178
Market modeling 179
Primary research 180
Data finalization 181
Ongoing research 181
Chapter 15 APPENDIX 182
Future readings 182
How to contact experts in your industry 182
Disclaimer 182

LIST OF FIGURES
Figure 1: Croatia canned food value and value forecast, 2002−2012 (HRK m, nominal prices) 30
Figure 2: Croatia canned food category growth comparison, by value, 2002−2012 33
Figure 3: Croatia canned food volume and volume forecast, 2002−2012 (Kg m) 38
Figure 4: Croatia canned food category growth comparison, by volume, 2002−2012 39
Figure 5: Croatia canned food company share, by value, 2006−2007 (%) 41
Figure 6: Croatia canned food distribution channels, by value, 2006−2007(%) 44
Figure 7: Croatia canned meat products value and value forecast, 2002−2012 (HRK m, nominal prices) 55
Figure 8: Croatia canned meat products category growth comparison, by value, 2002−2012 57
Figure 9: Croatia canned meat products volume and volume forecast, 2002−2012 (Kg m) 60
Figure 10: Croatia canned meat products category growth comparison, by volume, 2002−2012 61
Figure 11: Croatia canned meat products company share, by value, 2006−2007 (%) 63
Figure 12: Croatia canned meat products distribution channels, by value, 2006−2007(%) 66
Figure 13: Croatia canned fish/seafood value and value forecast, 2002−2012 (HRK m, nominal prices) 72
Figure 14: Croatia canned fish/seafood category growth comparison, by value, 2002−2012 74
Figure 15: Croatia canned fish/seafood volume and volume forecast, 2002−2012 (Kg m) 77
Figure 16: Croatia canned fish/seafood category growth comparison, by volume, 2002−2012 78
Figure 17: Croatia canned fish/seafood company share, by value, 2006−2007 (%) 80
Figure 18: Croatia canned fish/seafood distribution channels, by value, 2006−2007(%) 83
Figure 19: Croatia canned fruit value and value forecast, 2002−2012 (HRK m, nominal prices) 89
Figure 20: Croatia canned fruit category growth comparison, by value, 2002−2012 92
Figure 21: Croatia canned fruit volume and volume forecast, 2002−2012 (Kg m) 95
Figure 22: Croatia canned fruit category growth comparison, by volume, 2002−2012 96
Figure 23: Croatia canned fruit distribution channels, by value, 2006−2007(%) 100
Figure 24: Croatia canned pasta & noodles value and value forecast, 2002−2012 (HRK m, nominal prices) 106
Figure 25: Croatia canned pasta & noodles volume and volume forecast, 2002−2012 (Kg m) 110
Figure 26: Croatia canned pasta & noodles distribution channels, by value, 2006−2007(%) 114
Figure 27: Croatia canned vegetables value and value forecast, 2002−2012 (HRK m, nominal prices) 120
Figure 28: Croatia canned vegetables category growth comparison, by value, 2002−2012 123
Figure 29: Croatia canned vegetables volume and volume forecast, 2002−2012 (Kg m) 126
Figure 30: Croatia canned vegetables category growth comparison, by volume, 2002−2012 127
Figure 31: Croatia canned vegetables company share, by value, 2006−2007 (%) 129
Figure 32: Croatia canned vegetables distribution channels, by value, 2006−2007(%) 132
Figure 33: Croatia canned ready meals value and value forecast, 2002−2012 (HRK m, nominal prices) 141
Figure 34: Croatia canned ready meals category growth comparison, by value, 2002−2012 144
Figure 35: Croatia canned ready meals volume and volume forecast, 2002−2012 (Kg m) 147
Figure 36: Croatia canned ready meals category growth comparison, by volume, 2002−2012 148
Figure 37: Croatia canned ready meals company share, by value, 2006−2007 (%) 150
Figure 38: Croatia canned ready meals distribution channels, by value, 2006−2007(%) 153
Figure 39: Global canned food market split (value terms, 2007) – Top 5 countries 158
Figure 40: Global canned food market value, 2002–2007 (Top 5 countries) 161
Figure 41: Global canned food market split (volume terms, 2007) – Top 5 c