"Introduction

This databook is a detailed information resource covering all the key data points on Canned food in Colombia. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 7 categories: Canned fish/seafood, Desserts, Meat products, Pasta & noodles, Vegetables, Canned fruit & Canned ready meals
*Provides market value, volume, expenditure and consumption data by market, category and segment
*Includes company and brand share data by categories

Highlights

The market for Canned food in Colombia increased between 2002-2007, growing at an average annual rate of 3.5%.
The leading company in the market in 2007 was Inver Alimenticias Noel S.A.The second-largest player was Incolcar S.A. with Industria Colombiana De Carne SA in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Canned food markets
*Understand consumers' consumption and expenditure patterns
*Understand the future direction of the market with reliable historical data and full five year forecasting

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Canned food 2
Summary category level - Canned meat products 3
Summary category level - Canned fish/seafood 4
Summary category level - Canned desserts 5
Summary category level - Canned fruit 6
Summary category level - Canned pasta & noodles 7
Summary category level - Canned vegetables 8
Summary category level - Canned ready meals 9
Chapter 2 INTRODUCTION 10
What is this report about? 10
How to use this report 10
Market Definition 11
Chapter 3 MARKET OVERVIEW 27
Value Analysis, 2002−2007 27
Value Analysis, 2007−2012 29
Value Analysis, US$ 2002−2007 32
Value Analysis, US$ 2007−2012 33
Volume Analysis, 2002−2007 35
Volume Analysis, 2007−2012 37
Company and Brand Share Analysis 41
Distribution Analysis 46
Expenditure & consumption per capita 48
Chapter 4 LEADING COMPANY PROFILES 54
Del Monte Foods Company 54
ConAgra Foods, Inc. 56
Chapter 5 CATEGORY ANALYSIS - CANNED MEAT PRODUCTS 59
Value Analysis, 2002−2007 59
Value Analysis, 2007−2012 60
Value Analysis, US$ 2002−2007 62
Value Analysis, US$ 2007−2012 62
Volume Analysis, 2002−2007 64
Volume Analysis, 2007−2012 65
Company and Brand Share Analysis 68
Distribution Analysis 71
Expenditure & consumption per capita 73
Chapter 6 CATEGORY ANALYSIS - CANNED FISH/SEAFOOD 76
Value Analysis, 2002−2007 76
Value Analysis, 2007−2012 77
Value Analysis, US$ 2002−2007 79
Value Analysis, US$ 2007−2012 79
Volume Analysis, 2002−2007 81
Volume Analysis, 2007−2012 82
Company and Brand Share Analysis 85
Distribution Analysis 89
Expenditure & consumption per capita 91
Chapter 7 CATEGORY ANALYSIS - CANNED DESSERTS 94
Value Analysis, 2002−2007 94
Value Analysis, 2007−2012 95
Value Analysis, US$ 2002−2007 97
Value Analysis, US$ 2007−2012 97
Volume Analysis, 2002−2007 98
Volume Analysis, 2007−2012 99
Company and Brand Share Analysis 101
Distribution Analysis 103
Expenditure & consumption per capita 105
Chapter 8 CATEGORY ANALYSIS - CANNED FRUIT 108
Value Analysis, 2002−2007 108
Value Analysis, 2007−2012 109
Value Analysis, US$ 2002−2007 111
Value Analysis, US$ 2007−2012 112
Volume Analysis, 2002−2007 114
Volume Analysis, 2007−2012 115
Company and Brand Share Analysis 118
Distribution Analysis 122
Expenditure & consumption per capita 124
Chapter 9 CATEGORY ANALYSIS - CANNED PASTA & NOODLES 127
Value Analysis, 2002−2007 127
Value Analysis, 2007−2012 128
Value Analysis, US$ 2002−2007 130
Value Analysis, US$ 2007−2012 130
Volume Analysis, 2002−2007 131
Volume Analysis, 2007−2012 132
Company and Brand Share Analysis 134
Distribution Analysis 136
Expenditure & consumption per capita 138
Chapter 10 CATEGORY ANALYSIS - CANNED VEGETABLES 141
Value Analysis, 2002−2007 141
Value Analysis, 2007−2012 142
Value Analysis, US$ 2002−2007 144
Value Analysis, US$ 2007−2012 145
Volume Analysis, 2002−2007 147
Volume Analysis, 2007−2012 148
Company and Brand Share Analysis 151
Distribution Analysis 154
Expenditure & consumption per capita 156
Chapter 11 CATEGORY ANALYSIS - CANNED READY MEALS 162
Value Analysis, 2002−2007 162
Value Analysis, 2007−2012 163
Value Analysis, US$ 2002−2007 165
Value Analysis, US$ 2007−2012 166
Volume Analysis, 2002−2007 168
Volume Analysis, 2007−2012 169
Company and Brand Share Analysis 172
Distribution Analysis 174
Expenditure & consumption per capita 176
Chapter 12 COUNTRY COMPARISON 179
Value 179
Volume 184
Market Share 189
Chapter 13 NEW PRODUCT DEVELOPMENT 190
Product launches over time 190
Recent product launches 192
Chapter 14 COLOMBIA SOCIOECONOMIC PROFILE 193
Country Overview 193
Key Facts 194
Political Overview 195
Colombia Economic Overview 196
Chapter 15 COLOMBIA MACROECONOMIC PROFILE 197
Macroeconomic Indicators 197
Chapter 16 RESEARCH METHODOLOGY 202
Methodology overview 202
Secondary research 203
Market modeling 204
Primary research 205
Data finalization 206
Ongoing research 206
Chapter 17 APPENDIX 207
Future readings 207
How to contact experts in your industry 207
Disclaimer 207

LIST OF FIGURES
Figure 1: Colombia canned food value and value forecast, 2002−2012 (COP m, nominal prices) 31
Figure 2: Colombia canned food category growth comparison, by value, 2002−2012 34
Figure 3: Colombia canned food volume and volume forecast, 2002−2012 (Kg m) 39
Figure 4: Colombia canned food category growth comparison, by volume, 2002−2012 40
Figure 5: Colombia canned food company share, by value, 2006−2007 (%) 43
Figure 6: Colombia canned food distribution channels, by value, 2006−2007(%) 47
Figure 7: Colombia canned meat products value and value forecast, 2002−2012 (COP m, nominal prices) 61
Figure 8: Colombia canned meat products category growth comparison, by value, 2002−2012 63
Figure 9: Colombia canned meat products volume and volume forecast, 2002−2012 (Kg m) 66
Figure 10: Colombia canned meat products category growth comparison, by volume, 2002−2012 67
Figure 11: Colombia canned meat products company share, by value, 2006−2007 (%) 69
Figure 12: Colombia canned meat products distribution channels, by value, 2006−2007(%) 72
Figure 13: Colombia canned fish/seafood value and value forecast, 2002−2012 (COP m, nominal prices) 78
Figure 14: Colombia canned fish/seafood category growth comparison, by value, 2002−2012 80
Figure 15: Colombia canned fish/seafood volume and volume forecast, 2002−2012 (Kg m) 83
Figure 16: Colombia canned fish/seafood category growth comparison, by volume, 2002−2012 84
Figure 17: Colombia canned fish/seafood company share, by value, 2006−2007 (%) 87
Figure 18: Colombia canned fish/seafood distribution channels, by value, 2006−2007(%) 90
Figure 19: Colombia canned desserts value and value forecast, 2002−2012 (COP m, nominal prices) 96
Figure 20: Colombia canned desserts volume and volume forecast, 2002−2012 (Kg m) 100
Figure 21: Colombia canned desserts distribution channels, by value, 2006−2007(%) 104
Figure 22: Colombia canned fruit value and value forecast, 2002−2012 (COP m, nominal prices) 110
Figure 23: Colombia canned fruit category growth comparison, by value, 2002−2012 113
Figure 24: Colombia canned fruit volume and volume forecast, 2002−2012 (Kg m) 116
Figure 25: Colombia canned fruit category growth comparison, by volume, 2002−2012 117
Figure 26: Colombia canned fruit company share, by value, 2006−2007 (%) 120
Figure 27: Colombia canned fruit distribution channels, by value, 2006−2007(%) 123
Figure 28: Colombia canned pasta & noodles value and value forecast, 2002−2012 (COP m, nominal prices) 129
Figure 29: Colombia canned pasta & noodles volume and volume forecast, 2002−2012 (Kg m) 133
Figure 30: Colombia canned pasta & noodles distribution channels, by value, 2006−2007(%) 137
Figure 31: Colombia canned vegetables value and value forecast, 2002−2012 (COP m, nominal prices) 143
Figure 32: Colombia canned vegetables category growth comparison, by value, 2002−2012 146
Figure 33: Colombia canned vegetables volume and volume forecast, 2002−2012 (Kg m) 149
Figure 34: Colombia canned vegetables category growth comparison, by volume, 2002−20