"Introduction

This databook is a detailed information resource covering all the key data points on Canned food in Canada. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 7 categories: Canned fish/seafood, Desserts, Meat products, Pasta & noodles, Vegetables, Canned fruit & Canned ready meals
*Provides market value, volume, expenditure and consumption data by market, category and segment
*Includes company and brand share data by categories

Highlights

The market for Canned food in Canada decreased between 2002-2007, at an average annual rate of 0.1%.
The leading company in the market in 2007 was Del Monte Foods Company. The second-largest player was General Mills, Inc. with ConAgra Foods, Inc. in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Canned food markets
*Understand consumers' consumption and expenditure patterns
*Understand the future direction of the market with reliable historical data and full five year forecasting

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Canned food 2
Summary category level - Canned meat products 3
Summary category level - Canned fish/seafood 4
Summary category level - Canned desserts 5
Summary category level - Canned fruit 6
Summary category level - Canned pasta & noodles 7
Summary category level - Canned vegetables 8
Summary category level - Canned ready meals 9
Chapter 2 INTRODUCTION 10
What is this report about? 10
How to use this report 10
Market Definition 11
Chapter 3 MARKET OVERVIEW 27
Value Analysis, 2002−2007 27
Value Analysis, 2007−2012 29
Value Analysis, US$ 2002−2007 32
Value Analysis, US$ 2007−2012 33
Volume Analysis, 2002−2007 35
Volume Analysis, 2007−2012 37
Company and Brand Share Analysis 41
Distribution Analysis 45
Expenditure & consumption per capita 47
Chapter 4 LEADING COMPANY PROFILES 53
Del Monte Foods Company 53
General Mills, Inc. 55
Chapter 5 CATEGORY ANALYSIS - CANNED MEAT PRODUCTS 57
Value Analysis, 2002−2007 57
Value Analysis, 2007−2012 58
Value Analysis, US$ 2002−2007 60
Value Analysis, US$ 2007−2012 60
Volume Analysis, 2002−2007 62
Volume Analysis, 2007−2012 63
Company and Brand Share Analysis 66
Distribution Analysis 69
Expenditure & consumption per capita 71
Chapter 6 CATEGORY ANALYSIS - CANNED FISH/SEAFOOD 74
Value Analysis, 2002−2007 74
Value Analysis, 2007−2012 75
Value Analysis, US$ 2002−2007 77
Value Analysis, US$ 2007−2012 77
Volume Analysis, 2002−2007 79
Volume Analysis, 2007−2012 80
Company and Brand Share Analysis 83
Distribution Analysis 86
Expenditure & consumption per capita 88
Chapter 7 CATEGORY ANALYSIS - CANNED DESSERTS 91
Value Analysis, 2002−2007 91
Value Analysis, 2007−2012 92
Value Analysis, US$ 2002−2007 94
Value Analysis, US$ 2007−2012 94
Volume Analysis, 2002−2007 95
Volume Analysis, 2007−2012 96
Company and Brand Share Analysis 98
Distribution Analysis 100
Expenditure & consumption per capita 102
Chapter 8 CATEGORY ANALYSIS - CANNED FRUIT 105
Value Analysis, 2002−2007 105
Value Analysis, 2007−2012 106
Value Analysis, US$ 2002−2007 108
Value Analysis, US$ 2007−2012 109
Volume Analysis, 2002−2007 111
Volume Analysis, 2007−2012 112
Company and Brand Share Analysis 115
Distribution Analysis 117
Expenditure & consumption per capita 119
Chapter 9 CATEGORY ANALYSIS - CANNED PASTA & NOODLES 122
Value Analysis, 2002−2007 122
Value Analysis, 2007−2012 123
Value Analysis, US$ 2002−2007 125
Value Analysis, US$ 2007−2012 125
Volume Analysis, 2002−2007 126
Volume Analysis, 2007−2012 127
Company and Brand Share Analysis 129
Distribution Analysis 131
Expenditure & consumption per capita 133
Chapter 10 CATEGORY ANALYSIS - CANNED VEGETABLES 136
Value Analysis, 2002−2007 136
Value Analysis, 2007−2012 137
Value Analysis, US$ 2002−2007 139
Value Analysis, US$ 2007−2012 140
Volume Analysis, 2002−2007 142
Volume Analysis, 2007−2012 143
Company and Brand Share Analysis 146
Distribution Analysis 149
Expenditure & consumption per capita 151
Chapter 11 CATEGORY ANALYSIS - CANNED READY MEALS 157
Value Analysis, 2002−2007 157
Value Analysis, 2007−2012 158
Value Analysis, US$ 2002−2007 160
Value Analysis, US$ 2007−2012 161
Volume Analysis, 2002−2007 163
Volume Analysis, 2007−2012 164
Company and Brand Share Analysis 167
Distribution Analysis 170
Expenditure & consumption per capita 172
Chapter 12 COUNTRY COMPARISON 175
Value 175
Volume 180
Market Share 185
Chapter 13 NEW PRODUCT DEVELOPMENT 186
Product launches over time 186
Recent product launches 188
Chapter 14 CANADA SOCIOECONOMIC PROFILE 189
Country Overview 189
Key Facts 190
Political Overview 191
Canada Economic Overview 192
Chapter 15 CANADA MACROECONOMIC PROFILE 193
Macroeconomic Indicators 193
Chapter 16 RESEARCH METHODOLOGY 198
Methodology overview 198
Secondary research 199
Market modeling 200
Primary research 201
Data finalization 202
Ongoing research 202
Chapter 17 APPENDIX 203
Future readings 203
How to contact experts in your industry 203
Disclaimer 203

LIST OF FIGURES
Figure 1: Canada canned food value and value forecast, 2002−2012 (CAD m, nominal prices) 31
Figure 2: Canada canned food category growth comparison, by value, 2002−2012 34
Figure 3: Canada canned food volume and volume forecast, 2002−2012 (Kg m) 39
Figure 4: Canada canned food category growth comparison, by volume, 2002−2012 40
Figure 5: Canada canned food company share, by value, 2006−2007 (%) 43
Figure 6: Canada canned food distribution channels, by value, 2006−2007(%) 46
Figure 7: Canada canned meat products value and value forecast, 2002−2012 (CAD m, nominal prices) 59
Figure 8: Canada canned meat products category growth comparison, by value, 2002−2012 61
Figure 9: Canada canned meat products volume and volume forecast, 2002−2012 (Kg m) 64
Figure 10: Canada canned meat products category growth comparison, by volume, 2002−2012 65
Figure 11: Canada canned meat products company share, by value, 2006−2007 (%) 67
Figure 12: Canada canned meat products distribution channels, by value, 2006−2007(%) 70
Figure 13: Canada canned fish/seafood value and value forecast, 2002−2012 (CAD m, nominal prices) 76
Figure 14: Canada canned fish/seafood category growth comparison, by value, 2002−2012 78
Figure 15: Canada canned fish/seafood volume and volume forecast, 2002−2012 (Kg m) 81
Figure 16: Canada canned fish/seafood category growth comparison, by volume, 2002−2012 82
Figure 17: Canada canned fish/seafood company share, by value, 2006−2007 (%) 84
Figure 18: Canada canned fish/seafood distribution channels, by value, 2006−2007(%) 87
Figure 19: Canada canned desserts value and value forecast, 2002−2012 (CAD m, nominal prices) 93
Figure 20: Canada canned desserts volume and volume forecast, 2002−2012 (Kg m) 97
Figure 21: Canada canned desserts distribution channels, by value, 2006−2007(%) 101
Figure 22: Canada canned fruit value and value forecast, 2002−2012 (CAD m, nominal prices) 107
Figure 23: Canada canned fruit category growth comparison, by value, 2002−2012 110
Figure 24: Canada canned fruit volume and volume forecast, 2002−2012 (Kg m) 113
Figure 25: Canada canned fruit category growth comparison, by volume, 2002−2012 114
Figure 26: Canada canned fruit distribution channels, by value, 2006−2007(%) 118
Figure 27: Canada canned pasta & noodles value and value forecast, 2002−2012 (CAD m, nominal prices) 124
Figure 28: Canada canned pasta & noodles volume and volume forecast, 2002−2012 (Kg m) 128
Figure 29: Canada canned pasta & noodles distribution channels, by value, 2006−2007(%) 132
Figure 30: Canada canned vegetables value and value forecast, 2002−2012 (CAD m, nominal prices) 138
Figure 31: Canada canned vegetables category growth comparison, by value, 2002−2012 141
Figure 32: Canada canned vegetables volume and volume forecast, 2002−2012 (Kg m) 144
Figure 33: Canada canned vegetables category growth comparison, by volume, 2002−2012 145
Figure 34: Canada canned vegetables company share, by value, 2006−2007 (%) 147
Figure 35: Canada canned vegetables distribution channels, by