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Broadcasting & Cable TV in the United States |
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Broadcasting & Cable TV in the United States industry profile is an essential resource for top-level data and analysis covering the Broadcasting & Cable TV industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.
Scope
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of Broadcasting & Cable TV in the United States’s recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of Broadcasting & Cable TV in the United States
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market
Highlights
* Detailed information is included on market size, measured by value and/or volume
* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, subscriptions, or public funds (either through TV licenses, general taxation, or donations). Any currency conversions included in this report have been calculated using 2009 annual average exchange rates.
For the purposes of this report, the Americas consists of North America and South America.
North America consists of Canada, Mexico, and the United States.
South America comprises Argentina, Brazil, Chile, Colombia, and Venezuela.
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Table of Contents : |
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Comcast Corporation 21
Time Warner Inc. 25
Viacom Inc. 34
MARKET FORECASTS 39
Market value forecast 39
MACROECONOMIC INDICATORS 40
APPENDIX 42
Methodology 42
Industry associations 43
Related Datamonitor research 43
Disclaimer 44
ABOUT DATAMONITOR 45
Premium Reports 45
Summary Reports 45
Datamonitor consulting 45
LIST OF TABLES
Table 1: United States broadcasting & cable tv market value: $ million, 2005–09 10
Table 2: United States broadcasting & cable tv market segmentation I:% share, by value, 2009 11
Table 3: United States broadcasting & cable tv market segmentation II: % share, by value, 2009 12
Table 4: Comcast Corporation: key facts 21
Table 5: Comcast Corporation: key financials ($) 23
Table 6: Comcast Corporation: key financial ratios 23
Table 7: Time Warner Inc.: key facts 25
Table 8: Time Warner Inc.: key financials ($) 32
Table 9: Time Warner Inc.: key financial ratios 32
Table 10: Viacom Inc.: key facts 34
Table 11: Viacom Inc.: key financials ($) 37
Table 12: Viacom Inc.: key financial ratios 37
Table 13: United States broadcasting & cable tv market value forecast: $ million, 2009–14 39
Table 14: United States size of population (million), 2005–09 40
Table 15: United States GDP (constant 2000 prices, $ billion), 2005–09 40
Table 16: United States GDP (current prices, $ billion), 2005–09 40
Table 17: United States inflation, 2005–09 41
Table 18: United States consumer price index (absolute), 2005–09 41
Table 19: United States exchange rate, 2005–09 41
LIST OF FIGURES
Figure 1: United States broadcasting & cable tv market value: $ million, 2005–09 10
Figure 2: United States broadcasting & cable tv market segmentation I:% share, by value, 2009 11
Figure 3: United States broadcasting & cable tv market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the broadcasting & cable tv market in the United States, 2009 13
Figure 5: Drivers of buyer power in the broadcasting & cable tv market in the United States, 2009 15
Figure 6: Drivers of supplier power in the broadcasting & cable tv market in the United States, 2009 16
Figure 7: Factors influencing the likelihood of new entrants in the broadcasting & cable tv market in the United States, 2009 17
Figure 8: Factors influencing the threat of substitutes in the broadcasting & cable tv market in the United States, 2009 19
Figure 9: Drivers of degree of rivalry in the broadcasting & cable tv market in the United States, 2009 20
Figure 10: Comcast Corporation: revenues & profitability 24
Figure 11: Comcast Corporation: assets & liabilities 24
Figure 12: Time Warner Inc.: revenues & profitability 33
Figure 13: Time Warner Inc.: assets & liabilities 33
Figure 14: Viacom Inc.: revenues & profitability 38
Figure 15: Viacom Inc.: assets & liabilities 38
Figure 16: United States broadcasting & cable tv market value forecast: $ million, 2009–14 39
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Published By : Datamonitor |
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