Economic software that can accommodate HD and offer
interoperability and workgroup capabilities are another consideration.
Streamlined integration is essential in graphics/effects creation, as is the
speed at which images, sounds and graphics can be imported. Data or visuals
should not have to be recreated in the HD finishing step. HDV is becoming more
viable as an economical way to create high-def products. Graphics/effects
artists will also demand software that can accommodate HDV in 720p and 1080i.
The manufacturer that provides products that can provide all of these features
will be best suited to leading the marketplace in the future.
The full report provides quantitative data, based on
extensive annual primary research surveys (since 1984) of broadcast and pro
video facilities in each of the following end-user vertical markets: broadcast
television stations, cable television stations, post production facilities
(video and film), video production and multimedia facilities, corporate and
institutional video facilities (government, educational, medical).
Quantitative data tables for 2006, 2007 & 2008 show total
number of end-user facilities, total number and percentage purchasing by year ,
total dollars spent purchasing, total units purchased, average number of units
purchased per end-user facility, and average price per unit. This data is
displayed for each of the six vertical end-user markets as well as for the total
across the board broadcast / pro video marketplace.
In addition, charts and tables show total units by format, by
price range and by market share of the leading brands.
The approximately 10 page report commences with a detailed
written report of the total category as well as of each individual vertical
end-user market, bringing the quantitative data tables and charts to life with
insightful analysis and forecasts. The written alaysis is followed by the
quantitative data tables and charts. | 
