Broadband and IPTV potential in Romania

Published Date : 27 January 2009

Pages : 14

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Introduction

Romania's high mobile phone and pay-TV uptake is offset by limited fixed line telephony and broadband penetration. The classic triple-play package won't have the same pertinence here as in other consumer markets, raising questions over viability of IPTV

Highlights

One common theme among telcos is clear - they are all looking to provide an efficient next-generation network on which they can offer high-quality value-added services (VASs) to their customers. Telecoms operators are faced with a string of challenges from defending their core fixed revenues to generating growth from new wave services and international operations.

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Table of Contents :

Executive summary
In a nutshell
Ovum view
The Romanian market
Market demographics and ICT
The Romanian broadband market
Broadband growth and subscribers
‘Neighbourhood’ networks
Barriers to broadband uptake
Broadband pricing
Bundling and multi-play
The Romanian TV market
The pay-TV market
Digitisation
Affordability
Advanced features and services
The potential for IPTV
The current IPTV landscape
Factors affecting uptake of IPTV
Drivers for IPTV growth and added benefits to telcos
Barriers to IPTV growth
How IPTV operators should position themselves in the market
Differentiating on services rather than content or cost
Likely outcome of IPTV implementation

List of Tables
Table 1: Broadband connections in Romania
Table 2: Pay-TV subscribers by operator (000s)
Table 3: Romanian pay-TV providers

List of Figures
Figure 1: GNI per capita, 2007
Figure 2: PC household penetration, 2004–2006
Figure 3: Broadband penetration by population

Published By : Ovum Plc

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