Broadband and IPTV potential in Poland

Published Date : 26 January 2009

Pages : 16

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Introduction

The Polish broadband market has experienced low growth rates in the last two years, and this will continue if pricing competition does not increase. Our research suggests that Polish consumers pay significantly more for broadband compared to the West.

Highlights

One common theme among telcos is clear - they are all looking to provide an efficient next-generation network on which they can offer high-quality value-added services (VASs) to their customers. Telecoms operators are faced with a string of challenges from defending their core fixed revenues to generating growth from new wave services and international operations.

Reasons to Purchase

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Table of Contents :

Executive summary
In a nutshell
Ovum view
The Polish market
Market demographics and ICT
PC versus broadband penetration
The Polish broadband market
Broadband growth and subscribers
Dominant broadband players
The cable players: no real threat to telcos’ broadband business
Why broadband growth is critical to the Polish telecoms market
Broadband pricing: too high to be a mass-market service
A delicate balance
The Polish TV market
Market overview
The pay-TV market
Digital TV services
Advanced features and services
The potential for IPTV
Telco-satellite partnerships
Factors affecting IPTV uptake
Barriers to IPTV growth in the Polish market
Back to basics: low broadband penetration is the first hurdle
Competition is high: the TV market is crowded
Drivers for IPTV growth and added benefits to telcos
Drive broadband uptake, create stickiness
Partnerships
Economic downturn

List of Tables
Table 1: Cable player share of the broadband market
Table 2: Polish pay-TV providers
Table 3: Cable subscribers by service type (000s)
Table 4: IPTV service launches

List of Figures
Figure 1: GNI per capita, 2007
Figure 2: PC household penetration, 2004–2006
Figure 3: Broadband penetration by population
Figure 4: Projected total broadband connections in Poland
Figure 5: Broadband subscribers by player
Figure 6: TPSA’s fixed revenues by service

Published By : Ovum Plc

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