Broadband and IPTV potential in Hungary

Published Date : 26 January 2009

Pages : 13

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Introduction

Broadband growth in Hungary is already starting to plateau at a comparatively low penetration level. As in many other Central and Eastern European markets, mobile adoption far exceeds that of fixed line telephony.

Highlights

One common theme among telcos is clear - they are all looking to provide an efficient next-generation network on which they can offer high-quality value-added services (VASs) to their customers. Telecoms operators are faced with a string of challenges from defending their core fixed revenues to generating growth from new wave services and international operations.

Reasons to Purchase

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Table of Contents :

Executive summary
In a nutshell
Ovum view
The Hungarian market
Market demographics and ICT
The Hungarian broadband market
Broadband growth and subscribers
Players and services
Magyar Telecom
UPC Hungary
Invitel
The Hungarian TV market
Market overview
The pay-TV market
Digitisation
Affordability
Advanced features and services
The potential for IPTV
Developments to date
Factors affecting uptake of IPTV
Drivers for IPTV growth and added benefits to telcos
Barriers to IPTV growth

List of Tables
Table 1: Broadband subscribers by operator
Table 2: UPC Hungary: 3Q08 subscriber data
Table 3: Hungarian pay-TV providers
Table 4: Hungarian pay-TV subscribers by operator (000s)
Table 5: Pay-TV subscription prices in Hungary

List of Figures
Figure 1: GNI per capita, 2007
Figure 2: PC household penetration, 2004 -2006
Figure 3: Broadband penetration by population
Figure 4: Broadband connections in Hungary
Figure 5: Magyar Telecom: quarterly revenue breakdown

Published By : Ovum Plc

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