Introduction

This report on Booths forms part of case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on how the grocery retailer has remained profitable, despite the constant pressure from larger supermarket chains.

Reasons to Purchase

• Gain insight into the methods used by important industry players to give them a competitive edge

• Identify specific areas for operational improvements

• Capitalize on the knowledge of experienced companies when entering a new niche or market

 

 

OVERVIEW

CATALYST

SUMMARY

ANALYSIS

Booths has successfully fought off challenges to remain a profitable business

Booths recorded strong sales in 2008, aided by substantial investment in its distribution network

The company still remains independent in spite of the ongoing threat of the big four

Booths stores are located predominantly in market towns which provide a less competitive environment

The company has won consumer loyalty by providing its customers with a tailored offering

The company utilizes its strong heritage to its advantage

Adaptation is also key to the company's longevity

Booths sources a quarter of its products from the local area

The company has targeted environmental concerns by focusing on lowering carbon emissions

Booths has addressed the economic downturn with lower priced offerings

The company has promoted produce that cost only £0.50, in line with other retail offers

Booths has followed other grocery retailers by launching new lower priced lines

The company's web presence is small and provides opportunities for growth

Booths does not offer an online grocery delivery service, giving larger retailers an advantage

The company's online wine stores offer a template of how Booths could move into the specialist food market web arena

Booths's growth strategy remains slow and steady

Booths plans eight new stores over the next 10 years

However, the company has no plans to broaden its network of stores outside of the North West

The company aims to attract a younger clientele with in store re-branding

A partnership with Waitrose could aid future business growth, although Booths should be wary that similar ventures do not harm its non-corporate image

APPENDIX

Case study series

Methodology

Secondary sources

Further reading

Ask the analyst

Consulting

Disclaimer

List of Figures

Figure 1: Booths is a well established retailer with over 160 years in business

Figure 2: The company offers two online sites where customers can purchase wine