Introduction

Books in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the China books market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The books market includes atlases, dictionaries, encyclopedias, text books, guidebooks, musical scores, maps, fiction and non-fiction. All physical books sold from internet sites like Amazon.com are included but e-books are not included. The market is valued at retail selling price (RSP) with any currency conversions calculated using constant annual average 2010 exchange rates.

*The Chinese books market is expected to generate total revenue of $12.2 billion in 2011, representing a compound annual growth rate (CAGR) of 10.5% between 2007 and 2011.

*Sale by music, video, books and stationery retailers proved the most lucrative for the Chinese books market in 2011, with total revenues of $10.6 billion, equivalent to 86.4% of the market's overall value.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 10.3% for the five-year period 2011 - 2016, which is expected to drive the market to a value of $19.9 billion by the end of 2016.

Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the books market in China

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the books market in China

Leading company profiles reveal details of key books market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the China books market with five year forecasts

Macroeconomic indicators provide insight into general trends within the China economy

Key Questions Answered

What was the size of the China books market by value in 2011?

What will be the size of the China books market in 2016?

What factors are affecting the strength of competition in the China books market?

How has the market performed over the last five years?

How large is China’s books market in relation to its regional counterparts?
 

EXECUTIVE SUMMARY 2
MARKET OVERVIEW 6
Market definition 6
Market analysis 6
MARKET DATA 7
Market value 7
MARKET SEGMENTATION 8
Geography segmentation 8
Market distribution 9
MARKET OUTLOOK 10
Market value forecast 10
FIVE FORCES ANALYSIS 11
Summary 11
Buyer power 12
Supplier power 13
New entrants 14
Threat of substitutes 15
Degree of rivalry 16
LEADING COMPANIES 17
Amazon.com, Inc. 17
Beijing Bookstore Mansion 20
Xinhua Winshare Publishing and Media Co., Ltd 21
MACROECONOMIC INDICATORS 24
Country Data 24
APPENDIX 26
Methodology 26
Industry associations 27
Related Datamonitor research 27

LIST OF TABLES
Table 1: China books market value: $ million, 2007–11(e) 7
Table 2: China books market geography segmentation : $million, by value, 2011(e) 8
Table 3: China books market distribution: % share, by value, 2011(e) 9
Table 4: China books market value forecast: $ million, 2011–16 10
Table 5: Amazon.com, Inc.: key facts 17
Table 6: Amazon.com, Inc.: key financials ($) 18
Table 7: Amazon.com, Inc.: key financial ratios 18
Table 8: Beijing Bookstore Mansion: key facts 20
Table 9: Xinhua Winshare Publishing and Media Co., Ltd: key facts 21
Table 10: Xinhua Winshare Publishing and Media Co., Ltd: key financials ($) 22
Table 11: Xinhua Winshare Publishing and Media Co., Ltd: key financials (CNY) 22
Table 12: Xinhua Winshare Publishing and Media Co., Ltd: key financial ratios 22
Table 13: China size of population (million), 2007–11 24
Table 14: China gdp (constant 2000 prices, $ billion), 2007–11 24
Table 15: China gdp (current prices, $ billion), 2007–11 24
Table 16: China inflation, 2007–11 24
Table 17: China consumer price index (absolute), 2007–11 25
Table 18: China exchange rate, 2007–11 25

LIST OF FIGURES
Figure 1: China books market value: $ million, 2007–11(e) 7
Figure 2: China books market geography segmentation : % share, by value, 2011(e) 8
Figure 3: China books market distribution: % share, by value, 2011(e) 9
Figure 4: China books market value forecast: $ million, 2011–16 10
Figure 5: Forces driving competition in the books market in China, 2011 11
Figure 6: Drivers of buyer power in the books market in China, 2011 12
Figure 7: Drivers of supplier power in the books market in China, 2011 13
Figure 8: Factors influencing the likelihood of new entrants in the books market in China, 2011 14
Figure 9: Factors influencing the threat of substitutes in the books market in China, 2011 15
Figure 10: Drivers of degree of rivalry in the books market in China, 2011 16
Figure 11: Amazon.com, Inc.: revenues & profitability 18
Figure 12: Amazon.com, Inc.: assets & liabilities 19
Figure 13: Xinhua Winshare Publishing and Media Co., Ltd: revenues & profitability 22
Figure 14: Xinhua Winshare Publishing and Media Co., Ltd: assets & liabilities 23