Bleach in Asia-Pacific industry profile is an essential resource for top-level data and analysis covering the Bleach industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The bleach market consists of liquid bleaches and powder bleaches. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant annual average exchange rates.

For the purpose of this report the Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Market Share 12
CHAPTER 6 Five Forces Analysis 13
6.1 Summary 13
6.2 Buyer Power 14
6.3 Supplier Power 15
6.4 New Entrants 17
6.5 Substitutes 18
6.6 Rivalry 19
CHAPTER 7 Leading Companies 20
7.1 Kao Corporation 20
7.2 Lion Corporation 23
7.3 Unilever 26
CHAPTER 8 Distribution 29
CHAPTER 9 Market Forecasts 30
9.1 Market Value Forecast 30
CHAPTER 10 Appendix 31
10.1 Methodology 31
10.2 Industry Associations 32
10.3 Related  Research 32

LIST OF TABLES
Table 1: Asia-Pacific Bleach Market Value: $ million, 2004-2008 9
Table 2: Asia-Pacific Bleach Market Segmentation I: % Share, by Value, 2008 10
Table 3: Asia-Pacific Bleach Market Segmentation II: % Share, by Value, 2008 11
Table 4: Asia-Pacific Bleach Market Share: % Share, by Value, 2008 12
Table 5: Key Facts: Kao Corporation 20
Table 6: Key Financials: Kao Corporation 22
Table 7: Key Facts: Lion Corporation 23
Table 8: Key Financials: Lion Corporation 25
Table 9: Key Facts: Unilever 26
Table 10: Key Financials: Unilever 28
Table 11: Asia-Pacific Bleach Distribution: % Share, by Value, 2008 29
Table 12: Asia-Pacific Bleach Market Value Forecast: $ million, 2008-2013 30