Bertelsmann AG (BTG4) - Financial and Strategic SWOT Analysis Review

Summary

Bertelsmann AG (Bertelsmann) is a global media company engaged in producing, serving and marketing the media by involving in creation, bundling, and distribution of media content. The company operates diverse businesses through five divisions, namely, RTL Group; Random House; Gruner+Jahr; Arvato; and Direct Group. RTL Group operates the TV and radio sector, while Random House is an international leading trade book publishing group. Gruner+Jahr is engaged in the printing and publishing business, while Arvato engages in providing media and communication services. The company’s Direct Group operates stores; media clubs; DVD clubs; and publishing and distribution companies. Geographically, the company operates through its subsidiaries spread across 50 countries worldwide employing more than 104,419 people and operates 1000 individual companies. Bertelsmann is headquartered in Guetersloh, Germany.

This comprehensive SWOT profile of Bertelsmann AG provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – Analyst’s summarization of the company’s business strategy.
- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.
- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.

Note: Some sections may be missing if data is unavailable for the company

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
- The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
- The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

List of Tables 4
List of Figures 4
Section 1 - About the Company 5
Bertelsmann AG - Key Facts 5
Bertelsmann AG - Key Employees 6
Bertelsmann AG - Key Employee Biographies 7
Bertelsmann AG - Major Products and Services 8
Bertelsmann AG - History 9
Bertelsmann AG - Company Statement 12
Bertelsmann AG - Locations And Subsidiaries 13
Head Office 13
Other Locations & Subsidiaries 13
Section 2 – Company Analysis 15
Bertelsmann AG - Business Description 15
Bertelsmann AG - SWOT Analysis 17
SWOT Analysis - Overview 17
Bertelsmann AG - Strengths 17
Strength - Diverse Business Portfolio 17
Strength - Strong Distribution Channel 17
Strength - Extensive Global Presence 17
Strength - Improving Financial Performance 17
Bertelsmann AG - Weaknesses 18
Weakness - Declining Performance: Direct Group 18
Weakness - Declining Market Share in Sector 18
Weakness - Limited Investor Confidence 18
Bertelsmann AG - Opportunities 18
Opportunity - Strategic Growth Initiatives 18
Opportunity - Possible Ventures in Emerging Markets 18
Opportunity - Trends in E-Commerce 19
Opportunity - Growing Entertainment & Media Industry 19
Bertelsmann AG - Threats 19
Threat - Changing Viewer Preference 19
Threat - Increasing Online Theft in the US 19
Threat - Competitive Landscape 20
Threat - Stringent Regulatory Environment 20
Threat - Shift in Technology 20
Bertelsmann AG - Key Competitors 21
Section 3 – Company Financial Ratios 22
Financial Ratios - Capital Market Ratios 22
Financial Ratios - Annual Ratios 22
Performance Chart 24
Financial Performance 24
Financial Ratios - Interim Ratios 25
Financial Ratios - Ratio Charts 26
Bertelsmann AG, Recent Deals Summary 27
Section 4 – Appendix 28
Methodology 28
Ratio Definitions 28
About GlobalData 32
Contact Us 32
Disclaimer 32

List of Tables

Bertelsmann AG, Key Facts 5
Bertelsmann AG, Key Employees 6
Bertelsmann AG, Key Employee Biographies 7
Bertelsmann AG, Major Products and Services 8
Bertelsmann AG, History 9
Bertelsmann AG, Other Locations 13
Bertelsmann AG, Subsidiaries 13
Bertelsmann AG, Key Competitors 21
Bertelsmann AG, Ratios based on current share price 22
Bertelsmann AG, Annual Ratios 22
Bertelsmann AG, Interim Ratios 25
Bertelsmann AG, Recent Deals Summary 27
Currency Codes 28
Capital Market Ratios 28
Equity Ratios 29
Profitability Ratios 29
Cost Ratios 30
Liquidity Ratios 30
Leverage Ratios 31
Efficiency Ratios 31

List of Figures

Bertelsmann AG, Performance Chart (2006 - 2010) 24
Bertelsmann AG, Ratio Charts 26