Chapter 1 Executive Summary 2
Summary market level: baby food 2
Summary category level: bottled baby food 3
Summary category level: baby cereals 4
Summary category level: baby snacks 5
Summary category level: other baby foods 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Croatian Kuna), 2003−08 21
Value analysis (Croatian Kuna), 2008−13 22
Value analysis (US dollars), 2003−08 24
Value analysis (US dollars), 2008−13 25
Volume analysis, 2003−08 27
Volume analysis, 2008−13 28
Company and brand share analysis 30
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 39
Podravka d.d. 39
Nestlé SA 41
Chapter 5 Category Analysis: Bottled baby food 44
Value analysis (Croatian Kuna), 2003−08 44
Value analysis (Croatian Kuna), 2008−13 45
Value analysis (US dollars), 2003−08 47
Value analysis (US dollars), 2008−13 47
Volume analysis, 2003−08 49
Volume analysis, 2008−13 50
Company and brand share analysis 52
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Baby cereals 60
Value analysis (Croatian Kuna), 2003−08 60
Value analysis (Croatian Kuna), 2008−13 61
Value analysis (US dollars), 2003−08 63
Value analysis (US dollars), 2008−13 63
Volume analysis, 2003−08 65
Volume analysis, 2008−13 66
Company and brand share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 7 Category Analysis: Baby snacks 76
Value analysis (Croatian Kuna), 2003−08 76
Value analysis (Croatian Kuna), 2008−13 77
Value analysis (US dollars), 2003−08 79
Value analysis (US dollars), 2008−13 80
Volume analysis, 2003−08 82
Volume analysis, 2008−13 83
Company and brand share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 8 Category Analysis: Other baby foods 93
Value analysis (Croatian Kuna), 2003−08 93
Value analysis (Croatian Kuna), 2008−13 94
Value analysis (US dollars), 2003−08 96
Value analysis (US dollars), 2008−13 96
Volume analysis, 2003−08 98
Volume analysis, 2008−13 99
Company and brand share analysis 101
Distribution analysis 103
Expenditure and consumption per capita 105
Chapter 9 PESTLE Analysis 108
Summary 108
Political analysis 109
Economic analysis 112
Social analysis 116
Technology analysis 119
Legal analysis 121
Environmental analysis 125
Chapter 10 Macroeconomic Profile 128
Macroeconomic indicators 128
Chapter 11 Research Methodology 133
Methodology overview 133
Secondary research 134
Market modeling 135
Creating an initial data model 135
Revising the initial data model 135
Creating a final estimate 136
Creating demographic value splits 136
Primary research 136
Data finalization 137
Ongoing research 137
Chapter 12 APPENDIX 138
Future readings 138
How to contact experts in your industry 138
Disclaimer 138

LIST OF FIGURES
Figure 1: Baby food, Croatia, value (HRKm), 2003−13 23
Figure 2: Baby food, Croatia, category growth comparison, by value, 2003−13 26
Figure 3: Baby food, Croatia, volume (kg, million), 2003−13 29
Figure 4: Baby food, Croatia, category growth comparison, by volume, 2003−13 29
Figure 5: Baby food, Croatia, company share by value (%), 2007−08 31
Figure 6: Baby food, Croatia, distribution channels by value (%), 2007−08 34
Figure 7: Bottled baby food, Croatia, value (HRKm), 2003−13 46
Figure 8: Bottled baby food, Croatia, category growth comparison, by value, 2003−13 48
Figure 9: Bottled baby food, Croatia, volume (kg, million), 2003−13 51
Figure 10: Bottled baby food, Croatia, category growth comparison, by volume, 2003−13 51
Figure 11: Bottled baby food, Croatia, company share by value (%), 2007−08 53
Figure 12: Bottled baby food, Croatia, distribution channels by value (%), 2007−08 56
Figure 13: Baby cereals, Croatia, value (HRKm), 2003−13 62
Figure 14: Baby cereals, Croatia, category growth comparison, by value, 2003−13 64
Figure 15: Baby cereals, Croatia, volume (kg, million), 2003−13 67
Figure 16: Baby cereals, Croatia, category growth comparison, by volume, 2003−13 67
Figure 17: Baby cereals, Croatia, company share by value (%), 2007−08 69
Figure 18: Baby cereals, Croatia, distribution channels by value (%), 2007−08 72
Figure 19: Baby snacks, Croatia, value (HRKm), 2003−13 78
Figure 20: Baby snacks, Croatia, category growth comparison, by value, 2003−13 81
Figure 21: Baby snacks, Croatia, volume (kg, million), 2003−13 84
Figure 22: Baby snacks, Croatia, category growth comparison, by volume, 2003−13 84
Figure 23: Baby snacks, Croatia, company share by value (%), 2007−08 86
Figure 24: Baby snacks, Croatia, distribution channels by value (%), 2007−08 89
Figure 25: Other baby foods, Croatia, value (HRKm), 2003−13 95
Figure 26: Other baby foods, Croatia, category growth comparison, by value, 2003−13 97
Figure 27: Other baby foods, Croatia, volume (kg, million), 2003−13 100
Figure 28: Other baby foods, Croatia, category growth comparison, by volume, 2003−13 100
Figure 29: Other baby foods, Croatia, distribution channels by value (%), 2007−08 104
Figure 30: Annual data review process 134

LIST OF TABLES
Table 1: Baby food category definitions 9
Table 2: Baby food distribution channels 10
Table 3: Baby food, Croatia, value by category (HRKm), 2003−08 21
Table 4: Baby food, Croatia, value forecast by category (HRKm), 2008−13 22
Table 5: Baby food, Croatia, value by category ($m), 2003−08 24
Table 6: Baby food, Croatia, value forecast by category ($m), 2008−13 25
Table 7: Baby food, Croatia, volume by category (kg, million), 2003−08 27
Table 8: Baby food, Croatia, volume forecast by category (kg, million), 2008−13 28
Table 9: Baby food, Croatia, brand share by value (%), 2007−08 30
Table 10: Baby food, Croatia, value by brand (HRKm), 2007−08 30
Table 11: Baby food, Croatia, company share by value (%), 2007−08 32
Table 12: Baby food, Croatia, value by company (HRKm), 2007−08 32
Table 13: Baby food, Croatia, distribution channels by value (%), 2007−08 33
Table 14: Baby food, Croatia, value by distribution channel (HRKm), 2007−08 33
Table 15: Baby food, Croatia, expenditure per capita (HRK), 2003−08 35
Table 16: Baby food, Croatia, forecast expenditure per capita (HRK), 2008−13 36
Table 17: Baby food, Croatia, expenditure per capita ($), 2003−08 36
Table 18: Baby food, Croatia, forecast expenditure per capita ($), 2008−13 37
Table 19: Baby food, Croatia, consumption per capita (kg), 2003−08 37
Table 20: Baby food, Croatia, forecast consumption per capita (kg), 2008−13 38
Table 21: Podravka d.d. key facts 39
Table 22: Nestlé SA key facts 41
Table 23: Bottled baby food, Croatia, value by segment (HRKm), 2003−08 44
Table 24: Bottled baby food, Croatia, value forecast by segment (HRKm), 2008−13 45
Table 25: Bottled baby food, Croatia, value by segment ($m), 2003−08 47
Table 26: Bottled baby food, Croatia, value forecast by segment ($m), 2008−13 47
Table 27: Bottled baby food, Croatia, volume