Introduction
 
 This databook provides key data and information on the baby food market in Colombia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
 
 Scope
 
 *Contains information on 3 categories: bottled baby food, baby cereals and other baby foods
 
 *Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
 
 *Category level company and brand share as well as distribution share information for 2007 and 2008
 
 *Review of the top two companies within the Baby food market, including company overview, key facts and business description
 
 Highlights
 
 The market for baby food in Colombia increased at a compound annual growth rate of 2.7% between 2003 and 2008.
 
 The other baby foods category led the baby food market in Colombia, accounting for a share of 40.5%.
 
 Leading players in Colombian baby food market include Unilever, Nestle S.A. and Ebro Puleva SA.
 
 Reasons to Purchase
 
 *Develop business strategies by understanding the quantitative trends within the baby food market in Colombia
 
 *Design effective marketing and sales strategies by identifying key market categories and segments
 
 *Identify key players within the market to plan lucrative M&A, partnerships and agreements
 

Chapter 1 Executive Summary 2
Summary market level: baby food 2
Summary category level: bottled baby food 3
Summary category level: baby cereals 4
Summary category level: other baby foods 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Colombian Peso), 2003−08 20
Value analysis (Colombian Peso), 2008−13 21
Value analysis (US dollars), 2003−08 23
Value analysis (US dollars), 2008−13 24
Volume analysis, 2003−08 26
Volume analysis, 2008−13 27
Company and brand share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 38
H.J. Heinz Company 38
Nestle S.A. 40
Chapter 5 Category Analysis: Bottled baby food 43
Value analysis (Colombian Peso), 2003−08 43
Value analysis (Colombian Peso), 2008−13 44
Value analysis (US dollars), 2003−08 46
Value analysis (US dollars), 2008−13 46
Volume analysis, 2003−08 48
Volume analysis, 2008−13 49
Company and brand share analysis 51
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Baby cereals 59
Value analysis (Colombian Peso), 2003−08 59
Value analysis (Colombian Peso), 2008−13 60
Value analysis (US dollars), 2003−08 62
Value analysis (US dollars), 2008−13 62
Volume analysis, 2003−08 64
Volume analysis, 2008−13 65
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 7 Category Analysis: Other baby foods 75
Value analysis (Colombian Peso), 2003−08 75
Value analysis (Colombian Peso), 2008−13 76
Value analysis (US dollars), 2003−08 78
Value analysis (US dollars), 2008−13 78
Volume analysis, 2003−08 80
Volume analysis, 2008−13 81
Company and brand share analysis 83
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 8 PESTLE Analysis 91
Summary 91
Political analysis 92
Economic analysis 95
Social analysis 98
Technology analysis 102
Legal analysis 105
Environmental analysis 108
Chapter 9 New Product Development 111
Product launches over time 111
Recent product launches 113
Chapter 10 Macroeconomic Profile 114
Macroeconomic indicators 114
Chapter 11 Research Methodology 119
Methodology overview 119
Secondary research 120
Market modeling 121
Creating an initial data model 121
Revising the initial data model 121
Creating a final estimate 122
Creating demographic value splits 122
Primary research 122
Data finalization 123
Ongoing research 123
Chapter 12 APPENDIX 124
Future readings 124
How to contact experts in your industry 124
Disclaimer 124

LIST OF FIGURES
Figure 1: Baby food, Colombia, value (COPm), 2003−13 22
Figure 2: Baby food, Colombia, category growth comparison, by value, 2003−13 25
Figure 3: Baby food, Colombia, volume (kg, million), 2003−13 28
Figure 4: Baby food, Colombia, category growth comparison, by volume, 2003−13 28
Figure 5: Baby food, Colombia, company share by value (%), 2007−08 30
Figure 6: Baby food, Colombia, distribution channels by value (%), 2007−08 33
Figure 7: Bottled baby food, Colombia, value (COPm), 2003−13 45
Figure 8: Bottled baby food, Colombia, category growth comparison, by value, 2003−13 47
Figure 9: Bottled baby food, Colombia, volume (kg, million), 2003−13 50
Figure 10: Bottled baby food, Colombia, category growth comparison, by volume, 2003−13 50
Figure 11: Bottled baby food, Colombia, company share by value (%), 2007−08 52
Figure 12: Bottled baby food, Colombia, distribution channels by value (%), 2007−08 55
Figure 13: Baby cereals, Colombia, value (COPm), 2003−13 61
Figure 14: Baby cereals, Colombia, category growth comparison, by value, 2003−13 63
Figure 15: Baby cereals, Colombia, volume (kg, million), 2003−13 66
Figure 16: Baby cereals, Colombia, category growth comparison, by volume, 2003−13 66
Figure 17: Baby cereals, Colombia, company share by value (%), 2007−08 68
Figure 18: Baby cereals, Colombia, distribution channels by value (%), 2007−08 71
Figure 19: Other baby foods, Colombia, value (COPm), 2003−13 77
Figure 20: Other baby foods, Colombia, category growth comparison, by value, 2003−13 79
Figure 21: Other baby foods, Colombia, volume (kg, million), 2003−13 82
Figure 22: Other baby foods, Colombia, category growth comparison, by volume, 2003−13 82
Figure 23: Other baby foods, Colombia, company share by value (%), 2007−08 84
Figure 24: Other baby foods, Colombia, distribution channels by value (%), 2007−08 87
Figure 25: Annual data review process 120

LIST OF TABLES
Table 1: Baby food category definitions 8
Table 2: Baby food distribution channels 9
Table 3: Baby food, Colombia, value by category (COPm), 2003−08 20
Table 4: Baby food, Colombia, value forecast by category (COPm), 2008−13 21
Table 5: Baby food, Colombia, value by category ($m), 2003−08 23
Table 6: Baby food, Colombia, value forecast by category ($m), 2008−13 24
Table 7: Baby food, Colombia, volume by category (kg, million), 2003−08 26
Table 8: Baby food, Colombia, volume forecast by category (kg, million), 2008−13 27
Table 9: Baby food, Colombia, brand share by value (%), 2007−08 29
Table 10: Baby food, Colombia, value by brand (COPm), 2007−08 29
Table 11: Baby food, Colombia, company share by value (%), 2007−08 31
Table 12: Baby food, Colombia, value by company (COPm), 2007−08 31
Table 13: Baby food, Colombia, distribution channels by value (%), 2007−08 32
Table 14: Baby food, Colombia, value by distribution channel (COPm), 2007−08 32
Table 15: Baby food, Colombia, expenditure per capita (COP), 2003−08 34
Table 16: Baby food, Colombia, forecast expenditure per capita (COP), 2008−13 35
Table 17: Baby food, Colombia, expenditure per capita ($), 2003−08 35
Table 18: Baby food, Colombia, forecast expenditure per capita ($), 2008−13 36
Table 19: Baby food, Colombia, consumption per capita (kg), 2003−08 36
Table 20: Baby food, Colombia, forecast consumption per capita (kg), 2008−13 37
Table 21: H.J. Heinz Company key facts 38
Table 22: Nestle S.A. key facts 40
Table 23: Bottled baby food, Colombia, value by segment (COPm), 2003−08 43
Table 24: Bottled baby food, Colombia, value forecast by segment (COPm), 2008−13 44
Table 25: Bottled baby food, Colombia, value by segment ($m), 2003−08 46
Table 26: Bottled baby food, Colombia, value forecast by segment ($m), 2008−13 46
Table 27: Bottled baby food, Colombia, volume by segment (kg, million), 2003−08 48
Table 28: Bottled baby food, Colombia, volume forecast by segment (kg, million), 2008−13 49
Table 29: Bottled baby food, Colombia, brand share by value (%), 2007−08 51
Table 30: Bottled baby food, Colombia, value by brand (COPm), 2007−08 51
Table 31: Bottled baby food, Colombia, company share by value (%), 2007−08 53
Table 32: Bottled baby food, Colombia, value by company (COPm), 2007−08 53
Table 33: Bottled baby food, Colombia, distribution channels by value (%), 2007−08 54
Table 34: Bottled baby food, Colombia, value by distribution channel