"Introduction

This databook is a detailed information resource covering all the key data points on Baby drinks in Russia. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 2 categories: Infant Formula and Baby Juice
*Provides market value, volume, expenditure and consumption data by market, category and segment
*Includes company and brand share data by categories

Highlights

The market for Baby drinks in Russia increased between 2002-2007, growing at an average annual rate of 1.2%.
The leading company in the market in 2007 was Lebedyansky. The second-largest player was Wimm-Bill-Dann Foods OJSC with Groupe Danone in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Baby drinks markets
*Understand consumers' consumption and expenditure patterns
*Understand the future direction of the market with reliable historical data and full five year forecasting

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Baby drinks 2
Summary category level - Baby Juice 3
Summary category level - Infant Formula 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 17
Value Analysis, 2002−2007 17
Value Analysis, 2007−2012 18
Value Analysis, US$ 2002−2007 20
Value Analysis, US$ 2007−2012 20
Volume Analysis, 2002−2007 22
Volume Analysis, 2007−2012 23
Company and Brand Share Analysis 25
Distribution Analysis 30
Expenditure & consumption per capita 32
Chapter 4 LEADING COMPANY PROFILES 35
Bristol-Myers Squibb 35
Abbott Laboratories 37
Chapter 5 CATEGORY ANALYSIS - BABY JUICE 39
Value Analysis, 2002−2007 39
Value Analysis, 2007−2012 40
Value Analysis, US$ 2002−2007 42
Value Analysis, US$ 2007−2012 42
Volume Analysis, 2002−2007 44
Volume Analysis, 2007−2012 45
Company and Brand Share Analysis 47
Distribution Analysis 52
Expenditure & consumption per capita 54
Chapter 6 CATEGORY ANALYSIS - INFANT FORMULA 57
Value Analysis, 2002−2007 57
Value Analysis, 2007−2012 58
Value Analysis, US$ 2002−2007 60
Value Analysis, US$ 2007−2012 60
Volume Analysis, 2002−2007 62
Volume Analysis, 2007−2012 63
Company and Brand Share Analysis 65
Distribution Analysis 68
Expenditure & consumption per capita 70
Chapter 7 COUNTRY COMPARISON 73
Value 73
Volume 78
Market Share 83
Chapter 8 NEW PRODUCT DEVELOPMENT 84
Product launches over time 84
Recent product launches 86
Chapter 9 RUSSIA SOCIOECONOMIC PROFILE 87
Country Overview 87
Key Facts 88
Political Overview 89
Russia Economic Overview 90
Chapter 10 RUSSIA MACROECONOMIC PROFILE 91
Macroeconomic Indicators 91
Chapter 11 RESEARCH METHODOLOGY 96
Methodology overview 96
Secondary research 97
Market modeling 98
Primary research 99
Data finalization 100
Ongoing research 100
Chapter 12 APPENDIX 101
Future readings 101
How to contact experts in your industry 101
Disclaimer 101

LIST OF FIGURES
Figure 1: Russia baby drinks value and value forecast, 2002−2012 (RUB m, nominal prices) 19
Figure 2: Russia baby drinks category growth comparison, by value, 2002−2012 21
Figure 3: Russia baby drinks volume and volume forecast, 2002−2012 (Kg/Liters m) 24
Figure 4: Russia baby drinks category growth comparison, by volume, 2002−2012 24
Figure 5: Russia baby drinks company share, by value, 2006−2007 (%) 27
Figure 6: Russia baby drinks distribution channels, by value, 2006−2007(%) 31
Figure 7: Russia baby juice value and value forecast, 2002−2012 (RUB m, nominal prices) 41
Figure 8: Russia baby juice category growth comparison, by value, 2002−2012 43
Figure 9: Russia baby juice volume and volume forecast, 2002−2012 (Liters m) 46
Figure 10: Russia baby juice category growth comparison, by volume, 2002−2012 46
Figure 11: Russia baby juice company share, by value, 2006−2007 (%) 49
Figure 12: Russia baby juice distribution channels, by value, 2006−2007(%) 53
Figure 13: Russia infant formula value and value forecast, 2002−2012 (RUB m, nominal prices) 59
Figure 14: Russia infant formula category growth comparison, by value, 2002−2012 61
Figure 15: Russia infant formula volume and volume forecast, 2002−2012 (Kg m) 64
Figure 16: Russia infant formula category growth comparison, by volume, 2002−2012 64
Figure 17: Russia infant formula distribution channels, by value, 2006−2007(%) 69
Figure 18: Global baby drinks market split (value terms, 2007) – Top 5 countries 74
Figure 19: Global baby drinks market value, 2002–2007 (Top 5 countries) 77
Figure 20: Global baby drinks market split (volume terms, 2007) – Top 5 countries 79
Figure 21: Global baby drinks market volume, 2002–2007 (Top 5 countries) 82
Figure 22: Map of Russia 88
Figure 23: Annual data review process 97

LIST OF TABLES
Table 1: Baby drinks category definitions 7
Table 2: Baby drinks distribution channels 8
Table 3: Russia baby drinks value, 2002−2007 (RUB m, nominal prices) 17
Table 4: Russia baby drinks value forecast, 2007−2012 (RUB m, nominal prices) 18
Table 5: Russia baby drinks value, 2002−2007 (US$ m nominal prices) 20
Table 6: Russia baby drinks value forecast, 2007−2012 (US$ m nominal prices) 20
Table 7: Russia baby drinks volume, 2002−2007 (Kg/Liters m) 22
Table 8: Russia baby drinks volume forecast, 2007−2012 (Kg/Liters m) 23
Table 9: Russia baby drinks brand share, by value, 2006−2007 (%) 25
Table 10: Russia baby drinks value, by brand 2006−2007 (RUB m nominal prices) 26
Table 11: Russia baby drinks company share by value, 2006−2007 (%) 28
Table 12: Russia baby drinks value, by company, 2006−2007 (RUB m nominal prices) 29
Table 13: Russia baby drinks distribution channels, by value, 2006−2007 (%) 30
Table 14: Russia baby drinks value, by distribution channel, 2006−2007 (RUB m nominal prices) 30
Table 15: Russia baby drinks expenditure per capita, 2002−2007 (RUB, nominal prices) 32
Table 16: Russia baby drinks forecast expenditure per capita, 2007−2012 (RUB, nominal prices) 32
Table 17: Russia baby drinks expenditure per capita, 2002−2007 (US$ nominal prices) 33
Table 18: Russia baby drinks forecast expenditure per capita, 2007−2012 (US$ nominal prices) 33
Table 19: Russia baby drinks consumption per capita, 2002−2007 (Kg/Liters) 34
Table 20: Russia baby drinks forecast consumption per capita, 2007−2012 (Kg/Liters) 34
Table 21: Bristol-Myers Squibb Key Facts 35
Table 22: Abbott Laboratories Key Facts 37
Table 23: Russia baby juice value, 2002−2007 (RUB m, nominal prices) 39
Table 24: Russia baby juice value forecast, 2007−2012 (RUB m, nominal prices) 40
Table 25: Russia baby juice value, 2002−2007 (US$ m nominal prices) 42
Table 26: Russia baby juice value forecast, 2007−2012 (US$ m nominal prices) 42
Table 27: Russia baby juice volume, 2002−2007 (Liters m) 44
Table 28: Russia baby juice volume forecast, 2007−2012 (Liters m) 45
Table 29: Russia baby juice brand share, by value, 2006−2007 (%) 47
Table 30: Russia baby juice value, by brand 2006−2007 (RUB m nominal prices) 48
Table 31: Russia baby juice company share by value, 2006−2007 (%) 50
Table 32: Russia baby juice value, by company, 2006−2007 (RUB m nominal prices) 51
Table 33: Russia baby juice distribution channels, by value, 2006−2007 (%) 52
Table 34: Russia baby juice value, by distribution channel, 2006−2007 (RUB m nominal prices) 52
Table 35: Russia baby juice expenditure per capita, 2002−2007 (RUB, nominal prices) 54
Table 36: Russia baby juice forecast expenditure per capita, 2007−2012 (RUB, nominal prices) 54
Table 37: Russia baby juice expenditure per capita, 2002−2007 (US$ nominal prices) 55
Table 38: Russia baby juice forecast expenditure per capita, 2007−2012 (US$ nominal prices) 55
Table 39: Russia baby juice consumption per capita, 2002−2007 (Liters) 56
Table 40: Russia baby juice forecast consumption per capita, 2007−2012 (Liters) 56
Table 41: Russia infant formula value, 2002−2007 (RUB m, nominal prices) 57
Table 42: Russia infant formula value forecast, 2007−2012 (RUB m, nominal prices) 58
Table 43: Russia infant formula value, 2002−2007 (US$ m nominal prices) 60
Table 44: Russia infant formula value forecast, 2007−2012 (US$ m nominal pri