"Introduction

This databook is a detailed information resource covering all the key data points on Baby drinks in Poland. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 2 categories: Infant Formula and Baby Juice
*Provides market value, volume, expenditure and consumption data by market, category and segment
*Includes company and brand share data by categories

Highlights

The market for Baby drinks in Poland increased between 2002-2007, growing at an average annual rate of 2.4%.
The leading company in the market in 2007 was Groupe Danone. The second-largest player was Nestle S.A. with HiPP UK Ltd in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Baby drinks markets
*Understand consumers' consumption and expenditure patterns
*Understand the future direction of the market with reliable historical data and full five year forecasting

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Baby drinks 2
Summary category level - Baby Juice 3
Summary category level - Infant Formula 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 17
Value Analysis, 2002−2007 17
Value Analysis, 2007−2012 18
Value Analysis, US$ 2002−2007 20
Value Analysis, US$ 2007−2012 20
Volume Analysis, 2002−2007 22
Volume Analysis, 2007−2012 23
Company and Brand Share Analysis 25
Distribution Analysis 27
Expenditure & consumption per capita 29
Chapter 4 LEADING COMPANY PROFILES 32
Groupe Danone 32
Nestle S.A. 34
Chapter 5 CATEGORY ANALYSIS - BABY JUICE 37
Value Analysis, 2002−2007 37
Value Analysis, 2007−2012 38
Value Analysis, US$ 2002−2007 40
Value Analysis, US$ 2007−2012 40
Volume Analysis, 2002−2007 42
Volume Analysis, 2007−2012 43
Company and Brand Share Analysis 45
Distribution Analysis 47
Expenditure & consumption per capita 49
Chapter 6 CATEGORY ANALYSIS - INFANT FORMULA 52
Value Analysis, 2002−2007 52
Value Analysis, 2007−2012 53
Value Analysis, US$ 2002−2007 55
Value Analysis, US$ 2007−2012 55
Volume Analysis, 2002−2007 57
Volume Analysis, 2007−2012 58
Company and Brand Share Analysis 60
Distribution Analysis 62
Expenditure & consumption per capita 64
Chapter 7 COUNTRY COMPARISON 67
Value 67
Volume 72
Market Share 77
Chapter 8 NEW PRODUCT DEVELOPMENT 78
Product launches over time 78
Recent product launches 80
Chapter 9 POLAND SOCIOECONOMIC PROFILE 81
Country Overview 81
Key Facts 82
Political Overview 83
Poland Economic Overview 84
Chapter 10 POLAND MACROECONOMIC PROFILE 85
Macroeconomic Indicators 85
Chapter 11 RESEARCH METHODOLOGY 90
Methodology overview 90
Secondary research 91
Market modeling 92
Primary research 93
Data finalization 94
Ongoing research 94
Chapter 12 APPENDIX 95
Future readings 95
How to contact experts in your industry 95
Disclaimer 95

LIST OF FIGURES
Figure 1: Poland baby drinks value and value forecast, 2002−2012 (PLN m, nominal prices) 19
Figure 2: Poland baby drinks category growth comparison, by value, 2002−2012 21
Figure 3: Poland baby drinks volume and volume forecast, 2002−2012 (Kg/Liters m) 24
Figure 4: Poland baby drinks category growth comparison, by volume, 2002−2012 24
Figure 5: Poland baby drinks distribution channels, by value, 2006−2007(%) 28
Figure 6: Poland baby juice value and value forecast, 2002−2012 (PLN m, nominal prices) 39
Figure 7: Poland baby juice category growth comparison, by value, 2002−2012 41
Figure 8: Poland baby juice volume and volume forecast, 2002−2012 (Liters m) 44
Figure 9: Poland baby juice category growth comparison, by volume, 2002−2012 44
Figure 10: Poland baby juice distribution channels, by value, 2006−2007 (%) 48
Figure 11: Poland infant formula value and value forecast, 2002−2012 (PLN m, nominal prices) 54
Figure 12: Poland infant formula category growth comparison, by value, 2002−2012 56
Figure 13: Poland infant formula volume and volume forecast, 2002−2012 (Kg m) 59
Figure 14: Poland infant formula category growth comparison, by volume, 2002−2012 59
Figure 15: Poland infant formula distribution channels, by value, 2006−2007(%) 63
Figure 16: Global baby drinks market split (value terms, 2007) – Top 5 countries 68
Figure 17: Global baby drinks market value, 2002–2007 (Top 5 countries) 71
Figure 18: Global baby drinks market split (volume terms, 2007) – Top 5 countries 73
Figure 19: Global baby drinks market volume, 2002–2007 (Top 5 countries) 76
Figure 20: Map of Poland 82
Figure 21: Annual data review process 91

LIST OF TABLES
Table 1: Baby drinks category definitions 7
Table 2: Baby drinks distribution channels 8
Table 3: Poland baby drinks value, 2002−2007 (PLN m, nominal prices) 17
Table 4: Poland baby drinks value forecast, 2007−2012 (PLN m, nominal prices) 18
Table 5: Poland baby drinks value, 2002−2007 (US$ m nominal prices) 20
Table 6: Poland baby drinks value forecast, 2007−2012 (US$ m nominal prices) 20
Table 7: Poland baby drinks volume, 2002−2007 (Kg/Liters m) 22
Table 8: Poland baby drinks volume forecast, 2007−2012 (Kg/Liters m) 23
Table 9: Poland baby drinks brand share, by value, 2006−2007 (%) 25
Table 10: Poland baby drinks value, by brand 2006−2007 (PLN m nominal prices) 25
Table 11: Poland baby drinks company share by value, 2006−2007 (%) 26
Table 12: Poland baby drinks value, by company, 2006−2007 (PLN m nominal prices) 26
Table 13: Poland baby drinks distribution channels, by value, 2006−2007 (%) 27
Table 14: Poland baby drinks value, by distribution channel, 2006−2007 (PLN m nominal prices) 27
Table 15: Poland baby drinks expenditure per capita, 2002−2007 (PLN, nominal prices) 29
Table 16: Poland baby drinks forecast expenditure per capita, 2007−2012 (PLN, nominal prices) 29
Table 17: Poland baby drinks expenditure per capita, 2002−2007 (US$ nominal prices) 30
Table 18: Poland baby drinks forecast expenditure per capita, 2007−2012 (US$ nominal prices) 30
Table 19: Poland baby drinks consumption per capita, 2002−2007 (Kg/Liters) 31
Table 20: Poland baby drinks forecast consumption per capita, 2007−2012 (Kg/Liters) 31
Table 21: Groupe Danone Key Facts 32
Table 22: Nestle S.A. Key Facts 34
Table 23: Poland baby juice value, 2002−2007 (PLN m, nominal prices) 37
Table 24: Poland baby juice value forecast, 2007−2012 (PLN m, nominal prices) 38
Table 25: Poland baby juice value, 2002−2007 (US$ m nominal prices) 40
Table 26: Poland baby juice value forecast, 2007−2012 (US$ m nominal prices) 40
Table 27: Poland baby juice volume, 2002−2007 (Liters m) 42
Table 28: Poland baby juice volume forecast, 2007−2012 (Liters m) 43
Table 29: Poland baby juice brand share, by value, 2006−2007 (%) 45
Table 30: Poland baby juice value, by brand 2006−2007 (PLN m nominal prices) 45
Table 31: Poland baby juice company share by value, 2006−2007 (%) 46
Table 32: Poland baby juice value, by company, 2006−2007 (PLN m nominal prices) 46
Table 33: Poland baby juice distribution channels, by value, 2006−2007 (%) 47
Table 34: Poland baby juice value, by distribution channel, 2006−2007 (PLN m nominal prices) 47
Table 35: Poland baby juice expenditure per capita, 2002−2007 (PLN, nominal prices) 49
Table 36: Poland baby juice forecast expenditure per capita, 2007−2012 (PLN, nominal prices) 49
Table 37: Poland baby juice expenditure per capita, 2002−2007 (US$ nominal prices) 50
Table 38: Poland baby juice forecast expenditure per capita, 2007−2012 (US$ nominal prices) 50
Table 39: Poland baby juice consumption per capita, 2002−2007 (Liters) 51
Table 40: Poland baby juice forecast consumption per capita, 2007−2012 (Liters) 51
Table 41: Poland infant formula value, 2002−2007 (PLN m, nominal prices) 52
Table 42: Poland infant formula value forecast, 2007−2012 (PLN m, nominal prices) 53
Table 43: Poland infant formula value, 2002−2007 (US$ m nominal prices) 55
Table 44: Poland infant formula value forecast, 2007−2012 (US$ m nominal prices) 55
Table 45: Poland infant formula volume, 2002−2007 (Kg m) 57
Table 46: Poland infant formula volume forecast, 2007−2012 (Kg m) 58
Table 47: Poland infant formula brand<