Chapter 1 EXECUTIVE SUMMARY 2 Summary Market Level - Baby drinks 2 Summary category level - Baby Juice 3 Summary category level - Infant Formula 4 Chapter 2 INTRODUCTION 5 What is this report about? 5 How to use this report 5 Market Definition 6 Chapter 3 MARKET OVERVIEW 17 Value Analysis, 2002−2007 17 Value Analysis, 2007−2012 18 Value Analysis, US$ 2002−2007 20 Value Analysis, US$ 2007−2012 20 Volume Analysis, 2002−2007 22 Volume Analysis, 2007−2012 23 Company and Brand Share Analysis 26 Distribution Analysis 29 Expenditure & consumption per capita 31 Chapter 4 LEADING COMPANY PROFILES 34 H.J. Heinz Company 34 Nestlé SA 36 Chapter 5 CATEGORY ANALYSIS - BABY JUICE 39 Value Analysis, 2002−2007 39 Value Analysis, 2007−2012 40 Value Analysis, US$ 2002−2007 42 Value Analysis, US$ 2007−2012 42 Volume Analysis, 2002−2007 44 Volume Analysis, 2007−2012 45 Company and Brand Share Analysis 48 Distribution Analysis 50 Expenditure & consumption per capita 52 Chapter 6 CATEGORY ANALYSIS - INFANT FORMULA 55 Value Analysis, 2002−2007 55 Value Analysis, 2007−2012 56 Value Analysis, US$ 2002−2007 58 Value Analysis, US$ 2007−2012 58 Volume Analysis, 2002−2007 60 Volume Analysis, 2007−2012 61 Company and Brand Share Analysis 64 Distribution Analysis 67 Expenditure & consumption per capita 69 Chapter 7 COUNTRY COMPARISON 72 Value 72 Volume 77 Market Share 82 Chapter 8 NEW PRODUCT DEVELOPMENT 83 Product launches over time 83 Recent product launches 85 Chapter 9 PAKISTAN SOCIOECONOMIC PROFILE 86 Country Overview 86 Key Facts 87 Political Overview 88 Pakistan Economic Overview 89 Chapter 10 PAKISTAN MACROECONOMIC PROFILE 90 Macroeconomic Indicators 90 Chapter 11 RESEARCH METHODOLOGY 95 Methodology overview 95 Secondary research 96 Market modeling 97 Primary research 98 Data finalization 99 Ongoing research 99 Chapter 12 APPENDIX 100 Future readings 100 How to contact experts in your industry 100 Disclaimer 100
LIST OF FIGURES Figure 1: Pakistan baby drinks value and value forecast, 2002−2012 (PKR m, nominal prices) 19 Figure 2: Pakistan baby drinks category growth comparison, by value, 2002−2012 21 Figure 3: Pakistan baby drinks volume and volume forecast, 2002−2012 (Kg/Liters m) 24 Figure 4: Pakistan baby drinks category growth comparison, by volume, 2002−2012 25 Figure 5: Pakistan baby drinks company share, by value, 2006−2007 (%) 27 Figure 6: Pakistan baby drinks distribution channels, by value, 2006−2007(%) 30 Figure 7: Pakistan baby juice value and value forecast, 2002−2012 (PKR m, nominal prices) 41 Figure 8: Pakistan baby juice category growth comparison, by value, 2002−2012 43 Figure 9: Pakistan baby juice volume and volume forecast, 2002−2012 (Liters m) 46 Figure 10: Pakistan baby juice category growth comparison, by volume, 2002−2012 47 Figure 11: Pakistan baby juice distribution channels, by value, 2006−2007(%) 51 Figure 12: Pakistan infant formula value and value forecast, 2002−2012 (PKR m, nominal prices) 57 Figure 13: Pakistan infant formula category growth comparison, by value, 2002−2012 59 Figure 14: Pakistan infant formula volume and volume forecast, 2002−2012 (Kg m) 62 Figure 15: Pakistan infant formula category growth comparison, by volume, 2002−2012 63 Figure 16: Pakistan infant formula company share, by value, 2006−2007 (%) 65 Figure 17: Pakistan infant formula distribution channels, by value, 2006−2007(%) 68 Figure 18: Global baby drinks market split (value terms, 2007) – Top 5 countries 73 Figure 19: Global baby drinks market value, 2002–2007 (Top 5 countries) 76 Figure 20: Global baby drinks market split (volume terms, 2007) – Top 5 countries 78 Figure 21: Global baby drinks market volume, 2002–2007 (Top 5 countries) 81 Figure 22: Map of Pakistan 87 Figure 23: Annual data review process 96
LIST OF TABLES Table 1: Baby drinks category definitions 7 Table 2: Baby drinks distribution channels 8 Table 3: Pakistan baby drinks value, 2002−2007 (PKR m, nominal prices) 17 Table 4: Pakistan baby drinks value forecast, 2007−2012 (PKR m, nominal prices) 18 Table 5: Pakistan baby drinks value, 2002−2007 (US$ m nominal prices) 20 Table 6: Pakistan baby drinks value forecast, 2007−2012 (US$ m nominal prices) 20 Table 7: Pakistan baby drinks volume, 2002−2007 (Kg/Liters m) 22 Table 8: Pakistan baby drinks volume forecast, 2007−2012 (Kg/Liters m) 23 Table 9: Pakistan baby drinks brand share, by value, 2006−2007 (%) 26 Table 10: Pakistan baby drinks value, by brand 2006−2007 (PKR m nominal prices) 26 Table 11: Pakistan baby drinks company share by value, 2006−2007 (%) 28 Table 12: Pakistan baby drinks value, by company, 2006−2007 (PKR m nominal prices) 28 Table 13: Pakistan baby drinks distribution channels, by value, 2006−2007 (%) 29 Table 14: Pakistan baby drinks value, by distribution channel, 2006−2007 (PKR m nominal prices) 29 Table 15: Pakistan baby drinks expenditure per capita, 2002−2007 (PKR, nominal prices) 31 Table 16: Pakistan baby drinks forecast expenditure per capita, 2007−2012 (PKR, nominal prices) 31 Table 17: Pakistan baby drinks expenditure per capita, 2002−2007 (US$ nominal prices) 32 Table 18: Pakistan baby drinks forecast expenditure per capita, 2007−2012 (US$ nominal prices) 32 Table 19: Pakistan baby drinks consumption per capita, 2002−2007 (Kg/Liters) 33 Table 20: Pakistan baby drinks forecast consumption per capita, 2007−2012 (Kg/Liters) 33 Table 21: H.J. Heinz Company Key Facts 34 Table 22: Nestlé SA Key Facts 36 Table 23: Pakistan baby juice value, 2002−2007 (PKR m, nominal prices) 39 Table 24: Pakistan baby juice value forecast, 2007−2012 (PKR m, nominal prices) 40 Table 25: Pakistan baby juice value, 2002−2007 (US$ m nominal prices) 42 Table 26: Pakistan baby juice value forecast, 2007−2012 (US$ m nominal prices) 42 Table 27: Pakistan baby juice volume, 2002−2007 (Liters m) 44 Table 28: Pakistan baby juice volume forecast, 2007−2012 (Liters m) 45 Table 29: Pakistan baby juice brand share, by value, 2006−2007 (%) 48 Table 30: Pakistan baby juice value, by brand 2006−2007 (PKR m nominal prices) 48 Table 31: Pakistan baby juice company share by value, 2006−2007 (%) 49 Table 32: Pakistan baby juice value, by company, 2006−2007 (PKR m nominal prices) 49 Table 33: Pakistan baby juice distribution channels, by value, 2006−2007 (%) 50 Table 34: Pakistan baby juice value, by distribution channel, 2006−2007 (PKR m nominal prices) 50 Table 35: Pakistan baby juice expenditure per capita, 2002−2007 (PKR, nominal prices) 52 Table 36: Pakistan baby juice forecast expenditure per capita, 2007−2012 (PKR, nominal prices) 52 Table 37: Pakistan baby juice expenditure per capita, 2002−2007 (US$ nominal prices) 53 Table 38: Pakistan baby juice forecast expenditure per capita, 2007−2012 (US$ nominal prices) 53 Table 39: Pakistan baby juice consumption per capita, 2002−2007 (Liters) 54 Table 40: Pakistan baby juice forecast consumption per capita, 2007−2012 (Liters) 54 Table 41: Pakistan infant formula value, 2002−2007 (PKR m, nominal prices) 55 Table 42: Pakistan infant formula value forecast, 2007−2012 (PKR m, nominal prices) 56 Table 43: Pakistan infant formula value, 2002−2007 (US$ m nomina |