Chapter 1 EXECUTIVE SUMMARY 2 Summary Market Level - Baby drinks 2 Summary category level - Baby Juice 3 Summary category level - Infant Formula 4 Chapter 2 INTRODUCTION 5 What is this report about? 5 How to use this report 5 Market Definition 6 Chapter 3 MARKET OVERVIEW 17 Value Analysis, 2002−2007 17 Value Analysis, 2007−2012 18 Value Analysis, US$ 2002−2007 20 Value Analysis, US$ 2007−2012 20 Volume Analysis, 2002−2007 22 Volume Analysis, 2007−2012 23 Company and Brand Share Analysis 26 Distribution Analysis 30 Expenditure & consumption per capita 32 Chapter 4 LEADING COMPANY PROFILES 35 Nestlé SA 35 Novartis AG 38 Chapter 5 CATEGORY ANALYSIS - BABY JUICE 40 Value Analysis, 2002−2007 40 Value Analysis, 2007−2012 41 Value Analysis, US$ 2002−2007 43 Value Analysis, US$ 2007−2012 43 Volume Analysis, 2002−2007 45 Volume Analysis, 2007−2012 46 Company and Brand Share Analysis 49 Distribution Analysis 52 Expenditure & consumption per capita 54 Chapter 6 CATEGORY ANALYSIS - INFANT FORMULA 57 Value Analysis, 2002−2007 57 Value Analysis, 2007−2012 58 Value Analysis, US$ 2002−2007 60 Value Analysis, US$ 2007−2012 60 Volume Analysis, 2002−2007 62 Volume Analysis, 2007−2012 63 Company and Brand Share Analysis 66 Distribution Analysis 69 Expenditure & consumption per capita 71 Chapter 7 COUNTRY COMPARISON 74 Value 74 Volume 79 Market Share 84 Chapter 8 NEW PRODUCT DEVELOPMENT 85 Product launches over time 85 Recent product launches 87 Chapter 9 NORWAY SOCIOECONOMIC PROFILE 88 Country Overview 88 Key Facts 89 Political Overview 90 Norway Economic Overview 91 Chapter 10 NORWAY MACROECONOMIC PROFILE 92 Macroeconomic Indicators 92 Chapter 11 RESEARCH METHODOLOGY 97 Methodology overview 97 Secondary research 98 Market modeling 99 Primary research 100 Data finalization 101 Ongoing research 101 Chapter 12 APPENDIX 102 Future readings 102 How to contact experts in your industry 102 Disclaimer 102
LIST OF FIGURES Figure 1: Norway baby drinks value and value forecast, 2002−2012 (NOK m, nominal prices) 19 Figure 2: Norway baby drinks category growth comparison, by value, 2002−2012 21 Figure 3: Norway baby drinks volume and volume forecast, 2002−2012 (Kg/Liters m) 24 Figure 4: Norway baby drinks category growth comparison, by volume, 2002−2012 25 Figure 5: Norway baby drinks company share, by value, 2006−2007 (%) 28 Figure 6: Norway baby drinks distribution channels, by value, 2006−2007(%) 31 Figure 7: Norway baby juice value and value forecast, 2002−2012 (NOK m, nominal prices) 42 Figure 8: Norway baby juice category growth comparison, by value, 2002−2012 44 Figure 9: Norway baby juice volume and volume forecast, 2002−2012 (Liters m) 47 Figure 10: Norway baby juice category growth comparison, by volume, 2002−2012 48 Figure 11: Norway baby juice company share, by value, 2006−2007 (%) 50 Figure 12: Norway baby juice distribution channels, by value, 2006−2007(%) 53 Figure 13: Norway infant formula value and value forecast, 2002−2012 (NOK m, nominal prices) 59 Figure 14: Norway infant formula category growth comparison, by value, 2002−2012 61 Figure 15: Norway infant formula volume and volume forecast, 2002−2012 (Kg m) 64 Figure 16: Norway infant formula category growth comparison, by volume, 2002−2012 65 Figure 17: Norway infant formula company share, by value, 2006−2007 (%) 67 Figure 18: Norway infant formula distribution channels, by value, 2006−2007(%) 70 Figure 19: Global baby drinks market split (value terms, 2007) – Top 5 countries 75 Figure 20: Global baby drinks market value, 2002–2007 (Top 5 countries) 78 Figure 21: Global baby drinks market split (volume terms, 2007) – Top 5 countries 80 Figure 22: Global baby drinks market volume, 2002–2007 (Top 5 countries) 83 Figure 23: Map of Norway 89 Figure 24: Annual data review process 98
LIST OF TABLES Table 1: Baby drinks category definitions 7 Table 2: Baby drinks distribution channels 8 Table 3: Norway baby drinks value, 2002−2007 (NOK m, nominal prices) 17 Table 4: Norway baby drinks value forecast, 2007−2012 (NOK m, nominal prices) 18 Table 5: Norway baby drinks value, 2002−2007 (US$ m nominal prices) 20 Table 6: Norway baby drinks value forecast, 2007−2012 (US$ m nominal prices) 20 Table 7: Norway baby drinks volume, 2002−2007 (Kg/Liters m) 22 Table 8: Norway baby drinks volume forecast, 2007−2012 (Kg/Liters m) 23 Table 9: Norway baby drinks brand share, by value, 2006−2007 (%) 26 Table 10: Norway baby drinks value, by brand 2006−2007 (NOK m nominal prices) 27 Table 11: Norway baby drinks company share by value, 2006−2007 (%) 29 Table 12: Norway baby drinks value, by company, 2006−2007 (NOK m nominal prices) 29 Table 13: Norway baby drinks distribution channels, by value, 2006−2007 (%) 30 Table 14: Norway baby drinks value, by distribution channel, 2006−2007 (NOK m nominal prices) 30 Table 15: Norway baby drinks expenditure per capita, 2002−2007 (NOK, nominal prices) 32 Table 16: Norway baby drinks forecast expenditure per capita, 2007−2012 (NOK, nominal prices) 32 Table 17: Norway baby drinks expenditure per capita, 2002−2007 (US$ nominal prices) 33 Table 18: Norway baby drinks forecast expenditure per capita, 2007−2012 (US$ nominal prices) 33 Table 19: Norway baby drinks consumption per capita, 2002−2007 (Kg/Liters) 34 Table 20: Norway baby drinks forecast consumption per capita, 2007−2012 (Kg/Liters) 34 Table 21: Nestlé SA Key Facts 35 Table 22: Novartis AG Key Facts 38 Table 23: Norway baby juice value, 2002−2007 (NOK m, nominal prices) 40 Table 24: Norway baby juice value forecast, 2007−2012 (NOK m, nominal prices) 41 Table 25: Norway baby juice value, 2002−2007 (US$ m nominal prices) 43 Table 26: Norway baby juice value forecast, 2007−2012 (US$ m nominal prices) 43 Table 27: Norway baby juice volume, 2002−2007 (Liters m) 45 Table 28: Norway baby juice volume forecast, 2007−2012 (Liters m) 46 Table 29: Norway baby juice brand share, by value, 2006−2007 (%) 49 Table 30: Norway baby juice value, by brand 2006−2007 (NOK m nominal prices) 49 Table 31: Norway baby juice company share by value, 2006−2007 (%) 51 Table 32: Norway baby juice value, by company, 2006−2007 (NOK m nominal prices) 51 Table 33: Norway baby juice distribution channels, by value, 2006−2007 (%) 52 Table 34: Norway baby juice value, by distribution channel, 2006−2007 (NOK m nominal prices) 52 Table 35: Norway baby juice expenditure per capita, 2002−2007 (NOK, nominal prices) 54 Table 36: Norway baby juice forecast expenditure per capita, 2007−2012 (NOK, nominal prices) 54 Table 37: Norway baby juice expenditure per capita, 2002−2007 (US$ nominal prices) 55 Table 38: Norway baby juice forecast expenditure per capita, 2007−2012 (US$ nominal prices) 55 Table 39: Norway baby juice consumption per capita, 2002−2007 (Liters) 56 Table 40: Norway baby juice forecast consumption per capita, 2007−2012 (Liters) 56 Table 41: Norway infant formula value, 2002−2007 (NOK m, nominal prices) 57 Table 42: Norway infant formula value forecast, 2007−2012 (NOK m, nominal prices) 58 Table 43: Norway infant formula value, 2002−2007 (US$ m nominal prices) 60 Table 44: Norway infant formula val |