Chapter 1 EXECUTIVE SUMMARY 2 Summary Market Level - Baby drinks 2 Summary category level - Baby Juice 3 Summary category level - Infant Formula 4 Chapter 2 INTRODUCTION 5 What is this report about? 5 How to use this report 5 Market Definition 6 Chapter 3 MARKET OVERVIEW 16 Value Analysis, 2002−2007 16 Value Analysis, 2007−2012 17 Value Analysis, US$ 2002−2007 19 Value Analysis, US$ 2007−2012 19 Volume Analysis, 2002−2007 21 Volume Analysis, 2007−2012 22 Company and Brand Share Analysis 25 Distribution Analysis 27 Expenditure & consumption per capita 29 Chapter 4 LEADING COMPANY PROFILES 32 Groupe Danone 32 H.J. Heinz Company 34 Chapter 5 CATEGORY ANALYSIS - BABY JUICE 36 Value Analysis, 2002−2007 36 Value Analysis, 2007−2012 37 Value Analysis, US$ 2002−2007 39 Value Analysis, US$ 2007−2012 39 Volume Analysis, 2002−2007 41 Volume Analysis, 2007−2012 42 Company and Brand Share Analysis 45 Distribution Analysis 48 Expenditure & consumption per capita 50 Chapter 6 CATEGORY ANALYSIS - INFANT FORMULA 53 Value Analysis, 2002−2007 53 Value Analysis, 2007−2012 54 Value Analysis, US$ 2002−2007 56 Value Analysis, US$ 2007−2012 56 Volume Analysis, 2002−2007 58 Volume Analysis, 2007−2012 59 Company and Brand Share Analysis 62 Distribution Analysis 64 Expenditure & consumption per capita 66 Chapter 7 COUNTRY COMPARISON 69 Value 69 Volume 74 Market Share 79 Chapter 8 NEW ZEALAND SOCIOECONOMIC PROFILE 80 Country Overview 80 Key Facts 81 Political Overview 82 New Zealand Economic Overview 83 Chapter 9 NEW ZEALAND MACROECONOMIC PROFILE 84 Macroeconomic Indicators 84 Chapter 10 RESEARCH METHODOLOGY 89 Methodology overview 89 Secondary research 90 Market modeling 91 Primary research 92 Data finalization 93 Ongoing research 93 Chapter 11 APPENDIX 94 Future readings 94 How to contact experts in your industry 94 Disclaimer 94
LIST OF FIGURES Figure 1: New Zealand baby drinks value and value forecast, 2002−2012 (NZD m, nominal prices) 18 Figure 2: New Zealand baby drinks category growth comparison, by value, 2002−2012 20 Figure 3: New Zealand baby drinks volume and volume forecast, 2002−2012 (Kg/Liters m) 23 Figure 4: New Zealand baby drinks category growth comparison, by volume, 2002−2012 24 Figure 5: New Zealand baby drinks distribution channels, by value, 2006−2007(%) 28 Figure 6: New Zealand baby juice value and value forecast, 2002−2012 (NZD m, nominal prices) 38 Figure 7: New Zealand baby juice category growth comparison, by value, 2002−2012 40 Figure 8: New Zealand baby juice volume and volume forecast, 2002−2012 (Liters m) 43 Figure 9: New Zealand baby juice category growth comparison, by volume, 2002−2012 44 Figure 10: New Zealand baby juice company share, by value, 2006−2007 (%) 46 Figure 11: New Zealand baby juice distribution channels, by value, 2006−2007(%) 49 Figure 12: New Zealand infant formula value and value forecast, 2002−2012 (NZD m, nominal prices) 55 Figure 13: New Zealand infant formula category growth comparison, by value, 2002−2012 57 Figure 14: New Zealand infant formula volume and volume forecast, 2002−2012 (Kg m) 60 Figure 15: New Zealand infant formula category growth comparison, by volume, 2002−2012 61 Figure 16: New Zealand infant formula distribution channels, by value, 2006−2007(%) 65 Figure 17: Global baby drinks market split (value terms, 2007) – Top 5 countries 70 Figure 18: Global baby drinks market value, 2002–2007 (Top 5 countries) 73 Figure 19: Global baby drinks market split (volume terms, 2007) – Top 5 countries 75 Figure 20: Global baby drinks market volume, 2002–2007 (Top 5 countries) 78 Figure 21: Map of New Zealand 81 Figure 22: Annual data review process 90
LIST OF TABLES Table 1: Baby drinks category definitions 7 Table 2: Baby drinks distribution channels 8 Table 3: New Zealand baby drinks value, 2002−2007 (NZD m, nominal prices) 16 Table 4: New Zealand baby drinks value forecast, 2007−2012 (NZD m, nominal prices) 17 Table 5: New Zealand baby drinks value, 2002−2007 (US$ m nominal prices) 19 Table 6: New Zealand baby drinks value forecast, 2007−2012 (US$ m nominal prices) 19 Table 7: New Zealand baby drinks volume, 2002−2007 (Kg/Liters m) 21 Table 8: New Zealand baby drinks volume forecast, 2007−2012 (Kg/Liters m) 22 Table 9: New Zealand baby drinks brand share, by value, 2006−2007 (%) 25 Table 10: New Zealand baby drinks value, by brand 2006−2007 (NZD m nominal prices) 25 Table 11: New Zealand baby drinks company share by value, 2006−2007 (%) 26 Table 12: New Zealand baby drinks value, by company, 2006−2007 (NZD m nominal prices) 26 Table 13: New Zealand baby drinks distribution channels, by value, 2006−2007 (%) 27 Table 14: New Zealand baby drinks value, by distribution channel, 2006−2007 (NZD m nominal prices) 27 Table 15: New Zealand baby drinks expenditure per capita, 2002−2007 (NZD, nominal prices) 29 Table 16: New Zealand baby drinks forecast expenditure per capita, 2007−2012 (NZD, nominal prices) 29 Table 17: New Zealand baby drinks expenditure per capita, 2002−2007 (US$ nominal prices) 30 Table 18: New Zealand baby drinks forecast expenditure per capita, 2007−2012 (US$ nominal prices) 30 Table 19: New Zealand baby drinks consumption per capita, 2002−2007 (Kg/Liters) 31 Table 20: New Zealand baby drinks forecast consumption per capita, 2007−2012 (Kg/Liters) 31 Table 21: Groupe Danone Key Facts 32 Table 22: H.J. Heinz Company Key Facts 34 Table 23: New Zealand baby juice value, 2002−2007 (NZD m, nominal prices) 36 Table 24: New Zealand baby juice value forecast, 2007−2012 (NZD m, nominal prices) 37 Table 25: New Zealand baby juice value, 2002−2007 (US$ m nominal prices) 39 Table 26: New Zealand baby juice value forecast, 2007−2012 (US$ m nominal prices) 39 Table 27: New Zealand baby juice volume, 2002−2007 (Liters m) 41 Table 28: New Zealand baby juice volume forecast, 2007−2012 (Liters m) 42 Table 29: New Zealand baby juice brand share, by value, 2006−2007 (%) 45 Table 30: New Zealand baby juice value, by brand 2006−2007 (NZD m nominal prices) 45 Table 31: New Zealand baby juice company share by value, 2006−2007 (%) 47 Table 32: New Zealand baby juice value, by company, 2006−2007 (NZD m nominal prices) 47 Table 33: New Zealand baby juice distribution channels, by value, 2006−2007 (%) 48 Table 34: New Zealand baby juice value, by distribution channel, 2006−2007 (NZD m nominal prices) 48 Table 35: New Zealand baby juice expenditure per capita, 2002−2007 (NZD, nominal prices) 50 Table 36: New Zealand baby juice forecast expenditure per capita, 2007−2012 (NZD, nominal prices) 50 Table 37: New Zealand baby juice expenditure per capita, 2002−2007 (US$ nominal prices) 51 Table 38: New Zealand baby juice forecast expenditure per capita, 2007−2012 (US$ nominal prices) 51 Table 39: New Zealand baby juice consumption per capita, 2002−2007 (Liters) 52 Table 40: New Zealand baby juice forecast consumption per capita, 2007−2012 (Liters) 52 Table 41: New Zealand infant formula value, 2002−2007 (NZD m, nominal prices) 53 Table 42: New Zealand infant formula value forecast, 2007−2012 (NZD m, nominal prices) 54 Table 43: New Zealand infant formula value, 2002−2007 (US$ m nominal prices)< |