"Introduction

This databook is a detailed information resource covering all the key data points on Baby drinks in Morocco. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 2 categories: Infant Formula and Baby Juice
*Provides market value, volume, expenditure and consumption data by market, category and segment
*Includes company and brand share data by categories

Highlights

The market for Baby drinks in Morocco increased between 2002-2007, growing at an average annual rate of 2.5%.
The leading company in the market in 2007 was Groupe Danone. The second-largest player was Nestle S.A..with H.J. Heinz Company in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Baby drinks markets
*Understand consumers' consumption and expenditure patterns
*Understand the future direction of the market with reliable historical data and full five year forecasting

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Baby drinks 2
Summary category level - Infant Formula 3
Chapter 2 INTRODUCTION 4
What is this report about? 4
How to use this report 4
Market Definition 5
Chapter 3 MARKET OVERVIEW 14
Value Analysis, 2002−2007 14
Value Analysis, 2007−2012 15
Value Analysis, US$ 2002−2007 17
Value Analysis, US$ 2007−2012 17
Volume Analysis, 2002−2007 18
Volume Analysis, 2007−2012 19
Company and Brand Share Analysis 21
Distribution Analysis 23
Expenditure & consumption per capita 25
Chapter 4 LEADING COMPANY PROFILES 28
Groupe Danone 28
Nestlé SA 30
Chapter 5 CATEGORY ANALYSIS - INFANT FORMULA 33
Value Analysis, 2002−2007 33
Value Analysis, 2007−2012 34
Value Analysis, US$ 2002−2007 36
Value Analysis, US$ 2007−2012 36
Volume Analysis, 2002−2007 38
Volume Analysis, 2007−2012 39
Company and Brand Share Analysis 42
Distribution Analysis 44
Expenditure & consumption per capita 46
Chapter 6 COUNTRY COMPARISON 49
Value 49
Volume 54
Market Share 59
Chapter 7 MOROCCO SOCIOECONOMIC PROFILE 60
Country Overview 60
Key Facts 61
Political Overview 62
Morocco Economic Overview 63
Chapter 8 MOROCCO MACROECONOMIC PROFILE 64
Macroeconomic Indicators 64
Chapter 9 RESEARCH METHODOLOGY 69
Methodology overview 69
Secondary research 70
Market modeling 71
Primary research 72
Data finalization 73
Ongoing research 73
Chapter 10 APPENDIX 74
Future readings 74
How to contact experts in your industry 74
Disclaimer 74

LIST OF FIGURES
Figure 1: Morocco baby drinks value and value forecast, 2002−2012 (MAD m, nominal prices) 16
Figure 2: Morocco baby drinks volume and volume forecast, 2002−2012 (Kg m) 20
Figure 3: Morocco baby drinks distribution channels, by value, 2006−2007(%) 24
Figure 4: Morocco infant formula value and value forecast, 2002−2012 (MAD m, nominal prices) 35
Figure 5: Morocco infant formula category growth comparison, by value, 2002−2012 37
Figure 6: Morocco infant formula volume and volume forecast, 2002−2012 (Kg m) 40
Figure 7: Morocco infant formula category growth comparison, by volume, 2002−2012 41
Figure 8: Morocco infant formula distribution channels, by value, 2006−2007(%) 45
Figure 9: Global baby drinks market split (value terms, 2007) – Top 5 countries 50
Figure 10: Global baby drinks market value, 2002–2007 (Top 5 countries) 53
Figure 11: Global baby drinks market split (volume terms, 2007) – Top 5 countries 55
Figure 12: Global baby drinks market volume, 2002–2007 (Top 5 countries) 58
Figure 13: Map of Morocco 61
Figure 14: Annual data review process 70

LIST OF TABLES
Table 1: Baby drinks category definitions 6
Table 2: Baby drinks distribution channels 7
Table 3: Morocco baby drinks value, 2002−2007 (MAD m, nominal prices) 14
Table 4: Morocco baby drinks value forecast, 2007−2012 (MAD m, nominal prices) 15
Table 5: Morocco baby drinks value, 2002−2007 (US$ m nominal prices) 17
Table 6: Morocco baby drinks value forecast, 2007−2012 (US$ m nominal prices) 17
Table 7: Morocco baby drinks volume, 2002−2007 (Kg m) 18
Table 8: Morocco baby drinks volume forecast, 2007−2012 (Kg m) 19
Table 9: Morocco baby drinks brand share, by value, 2006−2007 (%) 21
Table 10: Morocco baby drinks value, by brand 2006−2007 (MAD m nominal prices) 21
Table 11: Morocco baby drinks company share by value, 2006−2007 (%) 22
Table 12: Morocco baby drinks value, by company, 2006−2007 (MAD m nominal prices) 22
Table 13: Morocco baby drinks distribution channels, by value, 2006−2007 (%) 23
Table 14: Morocco baby drinks value, by distribution channel, 2006−2007 (MAD m nominal prices) 23
Table 15: Morocco baby drinks expenditure per capita, 2002−2007 (MAD, nominal prices) 25
Table 16: Morocco baby drinks forecast expenditure per capita, 2007−2012 (MAD, nominal prices) 25
Table 17: Morocco baby drinks expenditure per capita, 2002−2007 (US$ nominal prices) 26
Table 18: Morocco baby drinks forecast expenditure per capita, 2007−2012 (US$ nominal prices) 26
Table 19: Morocco baby drinks consumption per capita, 2002−2007 (Kg) 27
Table 20: Morocco baby drinks forecast consumption per capita, 2007−2012 (Kg) 27
Table 21: Groupe Danone Key Facts 28
Table 22: Nestlé SA Key Facts 30
Table 23: Morocco infant formula value, 2002−2007 (MAD m, nominal prices) 33
Table 24: Morocco infant formula value forecast, 2007−2012 (MAD m, nominal prices) 34
Table 25: Morocco infant formula value, 2002−2007 (US$ m nominal prices) 36
Table 26: Morocco infant formula value forecast, 2007−2012 (US$ m nominal prices) 36
Table 27: Morocco infant formula volume, 2002−2007 (Kg m) 38
Table 28: Morocco infant formula volume forecast, 2007−2012 (Kg m) 39
Table 29: Morocco infant formula brand share, by value, 2006−2007 (%) 42
Table 30: Morocco infant formula value, by brand 2006−2007 (MAD m nominal prices) 42
Table 31: Morocco infant formula company share by value, 2006−2007 (%) 43
Table 32: Morocco infant formula value, by company, 2006−2007 (MAD m nominal prices) 43
Table 33: Morocco infant formula distribution channels, by value, 2006−2007 (%) 44
Table 34: Morocco infant formula value, by distribution channel, 2006−2007 (MAD m nominal prices) 44
Table 35: Morocco infant formula expenditure per capita, 2002−2007 (MAD, nominal prices) 46
Table 36: Morocco infant formula forecast expenditure per capita, 2007−2012 (MAD, nominal prices) 46
Table 37: Morocco infant formula expenditure per capita, 2002−2007 (US$ nominal prices) 47
Table 38: Morocco infant formula forecast expenditure per capita, 2007−2012 (US$ nominal prices) 47
Table 39: Morocco infant formula consumption per capita, 2002−2007 (Kg) 48
Table 40: Morocco infant formula forecast consumption per capita, 2007−2012 (Kg) 48
Table 41: Global baby drinks market value, 2007 49
Table 42: Global baby drinks market split (value terms (US$ m), 2007) – Top 5 countries 52
Table 43: Global baby drinks market volume, 2007 54
Table 44: Global baby drinks market split (volume terms, 2007) – Top 5 countries 57
Table 45: Leading players - Top 5 countries 59
Table 46: Morocco Key Facts 61
Table 47: Morocco population, by age group, 2002-2007 (millions) 64
Table 48: Morocco population forecast, by age group, 2007-2012 (millions) 65
Table 49: Morocco population, by gender, 2002-2007 (millions) 65
Table 50: Morocco population forecast, by gender, 2007-2012 (millions) 66
Table 51: Morocco nominal GDP, 2002-2007 (MAD bn, 2000 prices) 66
Table 52: Morocco nominal GDP forecast, 2007-2012 (MAD bn, 2000 prices) 66
Table 53: Morocco real GDP, 2002-2007 (MAD bn, nominal prices) 67
Table 54: Morocco real GDP forecast, 2007-2012 (MAD bn, nominal prices) 67
Table 55: Morocco real GDP, 2002-2007 (US$ bn, 2000 prices) 67
Table 56: Morocco real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 68
Table 57: Morocco consumer price index, 2002-2007 (2003=100) 68
Table 58: Morocco consumer price index, 2007-2012 (2003=100) 68