"Introduction

This databook is a detailed information resource covering all the key data points on Baby drinks in Mexico. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 2 categories: Infant Formula and Baby Juice
*Provides market value, volume, expenditure and consumption data by market, category and segment
*Includes company and brand share data by categories

Highlights

The market for Baby drinks in Mexico increased between 2002-2007, growing at an average annual rate of 2.3%.
The leading company in the market in 2007 was Nestle S.A.. The second-largest player was Bristol-Myers Squibb Company with Groupe Danone in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Baby drinks markets
*Understand consumers' consumption and expenditure patterns
*Understand the future direction of the market with reliable historical data and full five year forecasting

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Baby drinks 2
Summary category level - Baby Juice 3
Summary category level - Infant Formula 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 17
Value Analysis, 2002−2007 17
Value Analysis, 2007−2012 18
Value Analysis, US$ 2002−2007 20
Value Analysis, US$ 2007−2012 20
Volume Analysis, 2002−2007 22
Volume Analysis, 2007−2012 23
Company and Brand Share Analysis 26
Distribution Analysis 30
Expenditure & consumption per capita 32
Chapter 4 LEADING COMPANY PROFILES 35
Nestlé SA 35
Bristol-Myers Squibb Company 38
Chapter 5 CATEGORY ANALYSIS - BABY JUICE 40
Value Analysis, 2002−2007 40
Value Analysis, 2007−2012 41
Value Analysis, US$ 2002−2007 43
Value Analysis, US$ 2007−2012 43
Volume Analysis, 2002−2007 45
Volume Analysis, 2007−2012 46
Company and Brand Share Analysis 49
Distribution Analysis 51
Expenditure & consumption per capita 53
Chapter 6 CATEGORY ANALYSIS - INFANT FORMULA 56
Value Analysis, 2002−2007 56
Value Analysis, 2007−2012 57
Value Analysis, US$ 2002−2007 59
Value Analysis, US$ 2007−2012 59
Volume Analysis, 2002−2007 61
Volume Analysis, 2007−2012 62
Company and Brand Share Analysis 65
Distribution Analysis 68
Expenditure & consumption per capita 70
Chapter 7 COUNTRY COMPARISON 73
Value 73
Volume 78
Market Share 83
Chapter 8 NEW PRODUCT DEVELOPMENT 84
Product launches over time 84
Recent product launches 86
Chapter 9 MEXICO SOCIOECONOMIC PROFILE 87
Country Overview 87
Key Facts 88
Political Overview 89
Mexico Economic Overview 90
Chapter 10 MEXICO MACROECONOMIC PROFILE 91
Macroeconomic Indicators 91
Chapter 11 RESEARCH METHODOLOGY 96
Methodology overview 96
Secondary research 97
Market modeling 98
Primary research 99
Data finalization 100
Ongoing research 100
Chapter 12 APPENDIX 101
Future readings 101
How to contact experts in your industry 101
Disclaimer 101

LIST OF FIGURES
Figure 1: Mexico baby drinks value and value forecast, 2002−2012 (MXN m, nominal prices) 19
Figure 2: Mexico baby drinks category growth comparison, by value, 2002−2012 21
Figure 3: Mexico baby drinks volume and volume forecast, 2002−2012 (Kg/Liters m) 24
Figure 4: Mexico baby drinks category growth comparison, by volume, 2002−2012 25
Figure 5: Mexico baby drinks company share, by value, 2006−2007 (%) 28
Figure 6: Mexico baby drinks distribution channels, by value, 2006−2007(%) 31
Figure 7: Mexico baby juice value and value forecast, 2002−2012 (MXN m, nominal prices) 42
Figure 8: Mexico baby juice category growth comparison, by value, 2002−2012 44
Figure 9: Mexico baby juice volume and volume forecast, 2002−2012 (Liters m) 47
Figure 10: Mexico baby juice category growth comparison, by volume, 2002−2012 48
Figure 11: Mexico baby juice distribution channels, by value, 2006−2007(%) 52
Figure 12: Mexico infant formula value and value forecast, 2002−2012 (MXN m, nominal prices) 58
Figure 13: Mexico infant formula category growth comparison, by value, 2002−2012 60
Figure 14: Mexico infant formula volume and volume forecast, 2002−2012 (Kg m) 63
Figure 15: Mexico infant formula category growth comparison, by volume, 2002−2012 64
Figure 16: Mexico infant formula company share, by value, 2006−2007 (%) 66
Figure 17: Mexico infant formula distribution channels, by value, 2006−2007(%) 69
Figure 18: Global baby drinks market split (value terms, 2007) – Top 5 countries 74
Figure 19: Global baby drinks market value, 2002–2007 (Top 5 countries) 77
Figure 20: Global baby drinks market split (volume terms, 2007) – Top 5 countries 79
Figure 21: Global baby drinks market volume, 2002–2007 (Top 5 countries) 82
Figure 22: Map of Mexico 88
Figure 23: Annual data review process 97

LIST OF TABLES
Table 1: Baby drinks category definitions 7
Table 2: Baby drinks distribution channels 8
Table 3: Mexico baby drinks value, 2002−2007 (MXN m, nominal prices) 17
Table 4: Mexico baby drinks value forecast, 2007−2012 (MXN m, nominal prices) 18
Table 5: Mexico baby drinks value, 2002−2007 (US$ m nominal prices) 20
Table 6: Mexico baby drinks value forecast, 2007−2012 (US$ m nominal prices) 20
Table 7: Mexico baby drinks volume, 2002−2007 (Kg/Liters m) 22
Table 8: Mexico baby drinks volume forecast, 2007−2012 (Kg/Liters m) 23
Table 9: Mexico baby drinks brand share, by value, 2006−2007 (%) 26
Table 10: Mexico baby drinks value, by brand 2006−2007 (MXN m nominal prices) 27
Table 11: Mexico baby drinks company share by value, 2006−2007 (%) 29
Table 12: Mexico baby drinks value, by company, 2006−2007 (MXN m nominal prices) 29
Table 13: Mexico baby drinks distribution channels, by value, 2006−2007 (%) 30
Table 14: Mexico baby drinks value, by distribution channel, 2006−2007 (MXN m nominal prices) 30
Table 15: Mexico baby drinks expenditure per capita, 2002−2007 (MXN, nominal prices) 32
Table 16: Mexico baby drinks forecast expenditure per capita, 2007−2012 (MXN, nominal prices) 32
Table 17: Mexico baby drinks expenditure per capita, 2002−2007 (US$ nominal prices) 33
Table 18: Mexico baby drinks forecast expenditure per capita, 2007−2012 (US$ nominal prices) 33
Table 19: Mexico baby drinks consumption per capita, 2002−2007 (Kg/Liters) 34
Table 20: Mexico baby drinks forecast consumption per capita, 2007−2012 (Kg/Liters) 34
Table 21: Nestlé SA Key Facts 35
Table 22: Bristol-Myers Squibb Company Key Facts 38
Table 23: Mexico baby juice value, 2002−2007 (MXN m, nominal prices) 40
Table 24: Mexico baby juice value forecast, 2007−2012 (MXN m, nominal prices) 41
Table 25: Mexico baby juice value, 2002−2007 (US$ m nominal prices) 43
Table 26: Mexico baby juice value forecast, 2007−2012 (US$ m nominal prices) 43
Table 27: Mexico baby juice volume, 2002−2007 (Liters m) 45
Table 28: Mexico baby juice volume forecast, 2007−2012 (Liters m) 46
Table 29: Mexico baby juice brand share, by value, 2006−2007 (%) 49
Table 30: Mexico baby juice value, by brand 2006−2007 (MXN m nominal prices) 49
Table 31: Mexico baby juice company share by value, 2006−2007 (%) 50
Table 32: Mexico baby juice value, by company, 2006−2007 (MXN m nominal prices) 50
Table 33: Mexico baby juice distribution channels, by value, 2006−2007 (%) 51
Table 34: Mexico baby juice value, by distribution channel, 2006−2007 (MXN m nominal prices) 51
Table 35: Mexico baby juice expenditure per capita, 2002−2007 (MXN, nominal prices) 53
Table 36: Mexico baby juice forecast expenditure per capita, 2007−2012 (MXN, nominal prices) 53
Table 37: Mexico baby juice expenditure per capita, 2002−2007 (US$ nominal prices) 54
Table 38: Mexico baby juice forecast expenditure per capita, 2007−2012 (US$ nominal prices) 54
Table 39: Mexico baby juice consumption per capita, 2002−2007 (Liters) 55
Table 40: Mexico baby juice forecast consumption per capita, 2007−2012 (Liters) 55
Table 41: Mexico infant formula value, 2002−2007 (MXN m, nominal prices) 56
Table 42: Mexico infant formula value forecast, 2007−2012 (MXN m, nominal prices) 57
Table 43: Mexico infant formula value, 2002−2007 (US$ m nominal prices) 59
Table 44: Mexico infant formula value forecast, 2007−2012 (US$ m nominal pri