"Introduction

This databook is a detailed information resource covering all the key data points on Baby drinks in Malaysia. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 2 categories: Infant Formula and Baby Juice
*Provides market value, volume, expenditure and consumption data by market, category and segment
*Includes company and brand share data by categories

Highlights

The market for Baby drinks in Malaysia increased between 2002-2007, growing at an average annual rate of 2.3%.
The leading company in the market in 2007 was Groupe Danone. The second-largest player was Nestle S.A. with Royal Friesland Foods N.V.in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Baby drinks markets
*Understand consumers' consumption and expenditure patterns
*Understand the future direction of the market with reliable historical data and full five year forecasting

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Baby drinks 2
Summary category level - Baby Juice 3
Summary category level - Infant Formula 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 17
Value Analysis, 2002−2007 17
Value Analysis, 2007−2012 18
Value Analysis, US$ 2002−2007 20
Value Analysis, US$ 2007−2012 20
Volume Analysis, 2002−2007 22
Volume Analysis, 2007−2012 23
Company and Brand Share Analysis 26
Distribution Analysis 29
Expenditure & consumption per capita 31
Chapter 4 LEADING COMPANY PROFILES 34
Groupe Danone 34
Nestlé SA 36
Chapter 5 CATEGORY ANALYSIS - BABY JUICE 39
Value Analysis, 2002−2007 39
Value Analysis, 2007−2012 40
Value Analysis, US$ 2002−2007 42
Value Analysis, US$ 2007−2012 42
Volume Analysis, 2002−2007 44
Volume Analysis, 2007−2012 45
Company and Brand Share Analysis 48
Distribution Analysis 50
Expenditure & consumption per capita 52
Chapter 6 CATEGORY ANALYSIS - INFANT FORMULA 55
Value Analysis, 2002−2007 55
Value Analysis, 2007−2012 56
Value Analysis, US$ 2002−2007 58
Value Analysis, US$ 2007−2012 58
Volume Analysis, 2002−2007 60
Volume Analysis, 2007−2012 61
Company and Brand Share Analysis 64
Distribution Analysis 67
Expenditure & consumption per capita 69
Chapter 7 COUNTRY COMPARISON 72
Value 72
Volume 77
Market Share 82
Chapter 8 NEW PRODUCT DEVELOPMENT 83
Product launches over time 83
Recent product launches 84
Chapter 9 MALAYSIA SOCIOECONOMIC PROFILE 85
Country Overview 85
Key Facts 86
Political Overview 87
Malaysia Economic Overview 88
Chapter 10 MALAYSIA MACROECONOMIC PROFILE 89
Macroeconomic Indicators 89
Chapter 11 RESEARCH METHODOLOGY 94
Methodology overview 94
Secondary research 95
Market modeling 96
Primary research 97
Data finalization 98
Ongoing research 98
Chapter 12 APPENDIX 99
Future readings 99
How to contact experts in your industry 99
Disclaimer 99

LIST OF FIGURES
Figure 1: Malaysia baby drinks value and value forecast, 2002−2012 (MYR m, nominal prices) 19
Figure 2: Malaysia baby drinks category growth comparison, by value, 2002−2012 21
Figure 3: Malaysia baby drinks volume and volume forecast, 2002−2012 (Kg/Liters m) 24
Figure 4: Malaysia baby drinks category growth comparison, by volume, 2002−2012 25
Figure 5: Malaysia baby drinks distribution channels, by value, 2006−2007(%) 30
Figure 6: Malaysia baby juice value and value forecast, 2002−2012 (MYR m, nominal prices) 41
Figure 7: Malaysia baby juice category growth comparison, by value, 2002−2012 43
Figure 8: Malaysia baby juice volume and volume forecast, 2002−2012 (Liters m) 46
Figure 9: Malaysia baby juice category growth comparison, by volume, 2002−2012 47
Figure 10: Malaysia baby juice distribution channels, by value, 2006−2007(%) 51
Figure 11: Malaysia infant formula value and value forecast, 2002−2012 (MYR m, nominal prices) 57
Figure 12: Malaysia infant formula category growth comparison, by value, 2002−2012 59
Figure 13: Malaysia infant formula volume and volume forecast, 2002−2012 (Kg m) 62
Figure 14: Malaysia infant formula category growth comparison, by volume, 2002−2012 63
Figure 15: Malaysia infant formula distribution channels, by value, 2006−2007(%) 68
Figure 16: Global baby drinks market split (value terms, 2007) – Top 5 countries 73
Figure 17: Global baby drinks market value, 2002–2007 (Top 5 countries) 76
Figure 18: Global baby drinks market split (volume terms, 2007) – Top 5 countries 78
Figure 19: Global baby drinks market volume, 2002–2007 (Top 5 countries) 81
Figure 20: Map of Malaysia 86
Figure 21: Annual data review process 95

LIST OF TABLES
Table 1: Baby drinks category definitions 7
Table 2: Baby drinks distribution channels 8
Table 3: Malaysia baby drinks value, 2002−2007 (MYR m, nominal prices) 17
Table 4: Malaysia baby drinks value forecast, 2007−2012 (MYR m, nominal prices) 18
Table 5: Malaysia baby drinks value, 2002−2007 (US$ m nominal prices) 20
Table 6: Malaysia baby drinks value forecast, 2007−2012 (US$ m nominal prices) 20
Table 7: Malaysia baby drinks volume, 2002−2007 (Kg/Liters m) 22
Table 8: Malaysia baby drinks volume forecast, 2007−2012 (Kg/Liters m) 23
Table 9: Malaysia baby drinks brand share, by value, 2006−2007 (%) 26
Table 10: Malaysia baby drinks value, by brand 2006−2007 (MYR m nominal prices) 27
Table 11: Malaysia baby drinks company share by value, 2006−2007 (%) 28
Table 12: Malaysia baby drinks value, by company, 2006−2007 (MYR m nominal prices) 28
Table 13: Malaysia baby drinks distribution channels, by value, 2006−2007 (%) 29
Table 14: Malaysia baby drinks value, by distribution channel, 2006−2007 (MYR m nominal prices) 29
Table 15: Malaysia baby drinks expenditure per capita, 2002−2007 (MYR, nominal prices) 31
Table 16: Malaysia baby drinks forecast expenditure per capita, 2007−2012 (MYR, nominal prices) 31
Table 17: Malaysia baby drinks expenditure per capita, 2002−2007 (US$ nominal prices) 32
Table 18: Malaysia baby drinks forecast expenditure per capita, 2007−2012 (US$ nominal prices) 32
Table 19: Malaysia baby drinks consumption per capita, 2002−2007 (Kg/Liters) 33
Table 20: Malaysia baby drinks forecast consumption per capita, 2007−2012 (Kg/Liters) 33
Table 21: Groupe Danone Key Facts 34
Table 22: Nestlé SA Key Facts 36
Table 23: Malaysia baby juice value, 2002−2007 (MYR m, nominal prices) 39
Table 24: Malaysia baby juice value forecast, 2007−2012 (MYR m, nominal prices) 40
Table 25: Malaysia baby juice value, 2002−2007 (US$ m nominal prices) 42
Table 26: Malaysia baby juice value forecast, 2007−2012 (US$ m nominal prices) 42
Table 27: Malaysia baby juice volume, 2002−2007 (Liters m) 44
Table 28: Malaysia baby juice volume forecast, 2007−2012 (Liters m) 45
Table 29: Malaysia baby juice brand share, by value, 2006−2007 (%) 48
Table 30: Malaysia baby juice value, by brand 2006−2007 (MYR m nominal prices) 48
Table 31: Malaysia baby juice company share by value, 2006−2007 (%) 49
Table 32: Malaysia baby juice value, by company, 2006−2007 (MYR m nominal prices) 49
Table 33: Malaysia baby juice distribution channels, by value, 2006−2007 (%) 50
Table 34: Malaysia baby juice value, by distribution channel, 2006−2007 (MYR m nominal prices) 50
Table 35: Malaysia baby juice expenditure per capita, 2002−2007 (MYR, nominal prices) 52
Table 36: Malaysia baby juice forecast expenditure per capita, 2007−2012 (MYR, nominal prices) 52
Table 37: Malaysia baby juice expenditure per capita, 2002−2007 (US$ nominal prices) 53
Table 38: Malaysia baby juice forecast expenditure per capita, 2007−2012 (US$ nominal prices) 53
Table 39: Malaysia baby juice consumption per capita, 2002−2007 (Liters) 54
Table 40: Malaysia baby juice forecast consumption per capita, 2007−2012 (Liters) 54
Table 41: Malaysia infant formula value, 2002−2007 (MYR m, nominal prices) 55
Table 42: Malaysia infant formula value forecast, 2007−2012 (MYR m, nominal prices) 56
Table 43: Malaysia infant formula value, 2002−2007 (US$ m nominal prices) 58
Table 44: Malaysia infant formula value forecast, 2007−2012 (US$ m nominal prices) 58
Table 45: Malaysia infant formula volume, 2002−2007 (Kg m) 60
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