"Introduction

This databook is a detailed information resource covering all the key data points on Baby drinks in Greece. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 2 categories: Infant Formula and Baby Juice
*Provides market value, volume, expenditure and consumption data by market, category and segment
*Includes company and brand share data by categories

Highlights

The market for Baby drinks in Greece increased between 2002-2007, growing at an average annual rate of 0.9%.
The leading company in the market in 2007 was Groupe Danone. The second-largest player was Nestle S.A. with Friesland Foods in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Baby drinks markets
*Understand consumers' consumption and expenditure patterns
*Understand the future direction of the market with reliable historical data and full five year forecasting

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Baby drinks 2
Summary category level - Baby Juice 3
Summary category level - Infant Formula 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 16
Value Analysis, 2002−2007 16
Value Analysis, 2007−2012 17
Value Analysis, US$ 2002−2007 19
Value Analysis, US$ 2007−2012 19
Volume Analysis, 2002−2007 21
Volume Analysis, 2007−2012 22
Company and Brand Share Analysis 25
Distribution Analysis 27
Expenditure & consumption per capita 29
Chapter 4 LEADING COMPANY PROFILES 32
Groupe Danone 32
Nestlé SA 34
Chapter 5 CATEGORY ANALYSIS - BABY JUICE 37
Value Analysis, 2002−2007 37
Value Analysis, 2007−2012 38
Value Analysis, US$ 2002−2007 40
Value Analysis, US$ 2007−2012 40
Volume Analysis, 2002−2007 42
Volume Analysis, 2007−2012 43
Company and Brand Share Analysis 46
Distribution Analysis 48
Expenditure & consumption per capita 50
Chapter 6 CATEGORY ANALYSIS - INFANT FORMULA 53
Value Analysis, 2002−2007 53
Value Analysis, 2007−2012 54
Value Analysis, US$ 2002−2007 56
Value Analysis, US$ 2007−2012 56
Volume Analysis, 2002−2007 58
Volume Analysis, 2007−2012 59
Company and Brand Share Analysis 62
Distribution Analysis 64
Expenditure & consumption per capita 66
Chapter 7 COUNTRY COMPARISON 69
Value 69
Volume 74
Market Share 79
Chapter 8 GREECE SOCIOECONOMIC PROFILE 80
Country Overview 80
Key Facts 81
Political Overview 82
Greece Economic Overview 83
Chapter 9 GREECE MACROECONOMIC PROFILE 84
Macroeconomic Indicators 84
Chapter 10 RESEARCH METHODOLOGY 89
Methodology overview 89
Secondary research 90
Market modeling 91
Primary research 92
Data finalization 93
Ongoing research 93
Chapter 11 APPENDIX 94
Future readings 94
How to contact experts in your industry 94
Disclaimer 94

LIST OF FIGURES
Figure 1: Greece baby drinks value and value forecast, 2002−2012 (€ m, nominal prices) 18
Figure 2: Greece baby drinks category growth comparison, by value, 2002−2012 20
Figure 3: Greece baby drinks volume and volume forecast, 2002−2012 (Kg/Liters m) 23
Figure 4: Greece baby drinks category growth comparison, by volume, 2002−2012 24
Figure 5: Greece baby drinks distribution channels, by value, 2006−2007(%) 28
Figure 6: Greece baby juice value and value forecast, 2002−2012 (€ m, nominal prices) 39
Figure 7: Greece baby juice category growth comparison, by value, 2002−2012 41
Figure 8: Greece baby juice volume and volume forecast, 2002−2012 (Liters m) 44
Figure 9: Greece baby juice category growth comparison, by volume, 2002−2012 45
Figure 10: Greece baby juice distribution channels, by value, 2006−2007(%) 49
Figure 11: Greece infant formula value and value forecast, 2002−2012 (€ m, nominal prices) 55
Figure 12: Greece infant formula category growth comparison, by value, 2002−2012 57
Figure 13: Greece infant formula volume and volume forecast, 2002−2012 (Kg m) 60
Figure 14: Greece infant formula category growth comparison, by volume, 2002−2012 61
Figure 15: Greece infant formula distribution channels, by value, 2006−2007(%) 65
Figure 16: Global baby drinks market split (value terms, 2007) – Top 5 countries 70
Figure 17: Global baby drinks market value, 2002–2007 (Top 5 countries) 73
Figure 18: Global baby drinks market split (volume terms, 2007) – Top 5 countries 75
Figure 19: Global baby drinks market volume, 2002–2007 (Top 5 countries) 78
Figure 20: Map of Greece 81
Figure 21: Annual data review process 90

LIST OF TABLES
Table 1: Baby drinks category definitions 7
Table 2: Baby drinks distribution channels 8
Table 3: Greece baby drinks value, 2002−2007 (€ m, nominal prices) 16
Table 4: Greece baby drinks value forecast, 2007−2012 (€ m, nominal prices) 17
Table 5: Greece baby drinks value, 2002−2007 (US$ m nominal prices) 19
Table 6: Greece baby drinks value forecast, 2007−2012 (US$ m nominal prices) 19
Table 7: Greece baby drinks volume, 2002−2007 (Kg/Liters m) 21
Table 8: Greece baby drinks volume forecast, 2007−2012 (Kg/Liters m) 22
Table 9: Greece baby drinks brand share, by value, 2006−2007 (%) 25
Table 10: Greece baby drinks value, by brand 2006−2007 (€ m nominal prices) 25
Table 11: Greece baby drinks company share by value, 2006−2007 (%) 26
Table 12: Greece baby drinks value, by company, 2006−2007 (€ m nominal prices) 26
Table 13: Greece baby drinks distribution channels, by value, 2006−2007 (%) 27
Table 14: Greece baby drinks value, by distribution channel, 2006−2007 (€ m nominal prices) 27
Table 15: Greece baby drinks expenditure per capita, 2002−2007 (€, nominal prices) 29
Table 16: Greece baby drinks forecast expenditure per capita, 2007−2012 (€, nominal prices) 29
Table 17: Greece baby drinks expenditure per capita, 2002−2007 (US$ nominal prices) 30
Table 18: Greece baby drinks forecast expenditure per capita, 2007−2012 (US$ nominal prices) 30
Table 19: Greece baby drinks consumption per capita, 2002−2007 (Kg/Liters) 31
Table 20: Greece baby drinks forecast consumption per capita, 2007−2012 (Kg/Liters) 31
Table 21: Groupe Danone Key Facts 32
Table 22: Nestlé SA Key Facts 34
Table 23: Greece baby juice value, 2002−2007 (€ m, nominal prices) 37
Table 24: Greece baby juice value forecast, 2007−2012 (€ m, nominal prices) 38
Table 25: Greece baby juice value, 2002−2007 (US$ m nominal prices) 40
Table 26: Greece baby juice value forecast, 2007−2012 (US$ m nominal prices) 40
Table 27: Greece baby juice volume, 2002−2007 (Liters m) 42
Table 28: Greece baby juice volume forecast, 2007−2012 (Liters m) 43
Table 29: Greece baby juice brand share, by value, 2006−2007 (%) 46
Table 30: Greece baby juice value, by brand 2006−2007 (€ m nominal prices) 46
Table 31: Greece baby juice company share by value, 2006−2007 (%) 47
Table 32: Greece baby juice value, by company, 2006−2007 (€ m nominal prices) 47
Table 33: Greece baby juice distribution channels, by value, 2006−2007 (%) 48
Table 34: Greece baby juice value, by distribution channel, 2006−2007 (€ m nominal prices) 48
Table 35: Greece baby juice expenditure per capita, 2002−2007 (€, nominal prices) 50
Table 36: Greece baby juice forecast expenditure per capita, 2007−2012 (€, nominal prices) 50
Table 37: Greece baby juice expenditure per capita, 2002−2007 (US$ nominal prices) 51
Table 38: Greece baby juice forecast expenditure per capita, 2007−2012 (US$ nominal prices) 51
Table 39: Greece baby juice consumption per capita, 2002−2007 (Liters) 52
Table 40: Greece baby juice forecast consumption per capita, 2007−2012 (Liters) 52
Table 41: Greece infant formula value, 2002−2007 (€ m, nominal prices) 53
Table 42: Greece infant formula value forecast, 2007−2012 (€ m, nominal prices) 54
Table 43: Greece infant formula value, 2002−2007 (US$ m nominal prices) 56
Table 44: Greece infant formula value forecast, 2007−2012 (US$ m nominal prices) 56
Table 45: Greece infant formula volume, 2002−2007 (Kg m) 58
Table 46: Greece infant formula volume forecast, 2007−2012 (Kg m) 59
Table 47: Greece infant formula brand share, by value, 2006−2007 (%) 62
Table 48: Greece infant formula value, by brand 2006−2007 (€ m nominal prices) 62
Table 49: Gre