"Introduction

This databook is a detailed information resource covering all the key data points on Baby drinks in Germany. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 2 categories: Infant Formula and Baby Juice
*Provides market value, volume, expenditure and consumption data by market, category and segment
*Includes company and brand share data by categories

Highlights

The market for Baby drinks in Germany increased between 2002-2007, growing at an average annual rate of 0.1%.
The leading company in the market in 2007 was Groupe Danone The second-largest player was Nestle S.A. with Humana GmbH in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Baby drinks markets
*Understand consumers' consumption and expenditure patterns
*Understand the future direction of the market with reliable historical data and full five year forecasting

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Baby drinks 2
Summary category level - Baby Juice 3
Summary category level - Infant Formula 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 17
Value Analysis, 2002−2007 17
Value Analysis, 2007−2012 18
Value Analysis, US$ 2002−2007 20
Value Analysis, US$ 2007−2012 20
Volume Analysis, 2002−2007 22
Volume Analysis, 2007−2012 23
Company and Brand Share Analysis 26
Distribution Analysis 28
Expenditure & consumption per capita 30
Chapter 4 LEADING COMPANY PROFILES 33
Groupe Danone 33
Nestlé SA 35
Chapter 5 CATEGORY ANALYSIS - BABY JUICE 38
Value Analysis, 2002−2007 38
Value Analysis, 2007−2012 39
Value Analysis, US$ 2002−2007 41
Value Analysis, US$ 2007−2012 41
Volume Analysis, 2002−2007 43
Volume Analysis, 2007−2012 44
Company and Brand Share Analysis 47
Distribution Analysis 50
Expenditure & consumption per capita 52
Chapter 6 CATEGORY ANALYSIS - INFANT FORMULA 55
Value Analysis, 2002−2007 55
Value Analysis, 2007−2012 56
Value Analysis, US$ 2002−2007 58
Value Analysis, US$ 2007−2012 58
Volume Analysis, 2002−2007 60
Volume Analysis, 2007−2012 61
Company and Brand Share Analysis 64
Distribution Analysis 66
Expenditure & consumption per capita 68
Chapter 7 COUNTRY COMPARISON 71
Value 71
Volume 76
Market Share 81
Chapter 8 NEW PRODUCT DEVELOPMENT 82
Product launches over time 82
Recent product launches 84
Chapter 9 GERMANY SOCIOECONOMIC PROFILE 85
Country Overview 85
Key Facts 86
Political Overview 87
Germany Economic Overview 88
Chapter 10 GERMANY MACROECONOMIC PROFILE 89
Macroeconomic Indicators 89
Chapter 11 RESEARCH METHODOLOGY 94
Methodology overview 94
Secondary research 95
Market modeling 96
Primary research 97
Data finalization 98
Ongoing research 98
Chapter 12 APPENDIX 99
Future readings 99
How to contact experts in your industry 99
Disclaimer 99

LIST OF FIGURES
Figure 1: Germany baby drinks value and value forecast, 2002−2012 (€ m, nominal prices) 19
Figure 2: Germany baby drinks category growth comparison, by value, 2002−2012 21
Figure 3: Germany baby drinks volume and volume forecast, 2002−2012 (Kg/Liters m) 24
Figure 4: Germany baby drinks category growth comparison, by volume, 2002−2012 25
Figure 5: Germany baby drinks distribution channels, by value, 2006−2007(%) 29
Figure 6: Germany baby juice value and value forecast, 2002−2012 (€ m, nominal prices) 40
Figure 7: Germany baby juice category growth comparison, by value, 2002−2012 42
Figure 8: Germany baby juice volume and volume forecast, 2002−2012 (Liters m) 45
Figure 9: Germany baby juice category growth comparison, by volume, 2002−2012 46
Figure 10: Germany baby juice company share, by value, 2006−2007 (%) 48
Figure 11: Germany baby juice distribution channels, by value, 2006−2007(%) 51
Figure 12: Germany infant formula value and value forecast, 2002−2012 (€ m, nominal prices) 57
Figure 13: Germany infant formula category growth comparison, by value, 2002−2012 59
Figure 14: Germany infant formula volume and volume forecast, 2002−2012 (Kg m) 62
Figure 15: Germany infant formula category growth comparison, by volume, 2002−2012 63
Figure 16: Germany infant formula distribution channels, by value, 2006−2007(%) 67
Figure 17: Global baby drinks market split (value terms, 2007) – Top 5 countries 72
Figure 18: Global baby drinks market value, 2002–2007 (Top 5 countries) 75
Figure 19: Global baby drinks market split (volume terms, 2007) – Top 5 countries 77
Figure 20: Global baby drinks market volume, 2002–2007 (Top 5 countries) 80
Figure 21: Map of Germany 86
Figure 22: Annual data review process 95

LIST OF TABLES
Table 1: Baby drinks category definitions 7
Table 2: Baby drinks distribution channels 8
Table 3: Germany baby drinks value, 2002−2007 (€ m, nominal prices) 17
Table 4: Germany baby drinks value forecast, 2007−2012 (€ m, nominal prices) 18
Table 5: Germany baby drinks value, 2002−2007 (US$ m nominal prices) 20
Table 6: Germany baby drinks value forecast, 2007−2012 (US$ m nominal prices) 20
Table 7: Germany baby drinks volume, 2002−2007 (Kg/Liters m) 22
Table 8: Germany baby drinks volume forecast, 2007−2012 (Kg/Liters m) 23
Table 9: Germany baby drinks brand share, by value, 2006−2007 (%) 26
Table 10: Germany baby drinks value, by brand 2006−2007 (€ m nominal prices) 26
Table 11: Germany baby drinks company share by value, 2006−2007 (%) 27
Table 12: Germany baby drinks value, by company, 2006−2007 (€ m nominal prices) 27
Table 13: Germany baby drinks distribution channels, by value, 2006−2007 (%) 28
Table 14: Germany baby drinks value, by distribution channel, 2006−2007 (€ m nominal prices) 28
Table 15: Germany baby drinks expenditure per capita, 2002−2007 (€, nominal prices) 30
Table 16: Germany baby drinks forecast expenditure per capita, 2007−2012 (€, nominal prices) 30
Table 17: Germany baby drinks expenditure per capita, 2002−2007 (US$ nominal prices) 31
Table 18: Germany baby drinks forecast expenditure per capita, 2007−2012 (US$ nominal prices) 31
Table 19: Germany baby drinks consumption per capita, 2002−2007 (Kg/Liters) 32
Table 20: Germany baby drinks forecast consumption per capita, 2007−2012 (Kg/Liters) 32
Table 21: Groupe Danone Key Facts 33
Table 22: Nestlé SA Key Facts 35
Table 23: Germany baby juice value, 2002−2007 (€ m, nominal prices) 38
Table 24: Germany baby juice value forecast, 2007−2012 (€ m, nominal prices) 39
Table 25: Germany baby juice value, 2002−2007 (US$ m nominal prices) 41
Table 26: Germany baby juice value forecast, 2007−2012 (US$ m nominal prices) 41
Table 27: Germany baby juice volume, 2002−2007 (Liters m) 43
Table 28: Germany baby juice volume forecast, 2007−2012 (Liters m) 44
Table 29: Germany baby juice brand share, by value, 2006−2007 (%) 47
Table 30: Germany baby juice value, by brand 2006−2007 (€ m nominal prices) 47
Table 31: Germany baby juice company share by value, 2006−2007 (%) 49
Table 32: Germany baby juice value, by company, 2006−2007 (€ m nominal prices) 49
Table 33: Germany baby juice distribution channels, by value, 2006−2007 (%) 50
Table 34: Germany baby juice value, by distribution channel, 2006−2007 (€ m nominal prices) 50
Table 35: Germany baby juice expenditure per capita, 2002−2007 (€, nominal prices) 52
Table 36: Germany baby juice forecast expenditure per capita, 2007−2012 (€, nominal prices) 52
Table 37: Germany baby juice expenditure per capita, 2002−2007 (US$ nominal prices) 53
Table 38: Germany baby juice forecast expenditure per capita, 2007−2012 (US$ nominal prices) 53
Table 39: Germany baby juice consumption per capita, 2002−2007 (Liters) 54
Table 40: Germany baby juice forecast consumption per capita, 2007−2012 (Liters) 54
Table 41: Germany infant formula value, 2002−2007 (€ m, nominal prices) 55
Table 42: Germany infant formula value forecast, 2007−2012 (€ m, nominal prices) 56
Table 43: Germany infant formula value, 2002−2007 (US$ m nominal prices) 58
Table 44: Germany infant formula value forecast, 2007−2012 (US$ m nominal prices) 58
Table 45: Germany infant formula volume, 2002−2007 (Kg m) 60
Table 46: Germany<