"Introduction

This databook is a detailed information resource covering all the key data points on Baby drinks in Egypt. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 2 categories: Infant Formula and Baby Juice
*Provides market value, volume, expenditure and consumption data by market, category and segment
*Includes company and brand share data by categories

Highlights

The market for Baby drinks in Egypt increased between 2002-2007, growing at an average annual rate of 4.5%.
The leading company in the market in 2007 was Groupe Danone. The second-largest player was RNestle S.A. with RIRI Baby Food Co in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Baby drinks markets
*Understand consumers' consumption and expenditure patterns
*Understand the future direction of the market with reliable historical data and full five year forecasting

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Baby drinks 2
Summary category level - Baby Juice 3
Summary category level - Infant Formula 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 17
Value Analysis, 2002−2007 17
Value Analysis, 2007−2012 18
Value Analysis, US$ 2002−2007 20
Value Analysis, US$ 2007−2012 20
Volume Analysis, 2002−2007 22
Volume Analysis, 2007−2012 23
Company and Brand Share Analysis 26
Distribution Analysis 28
Expenditure & consumption per capita 30
Chapter 4 LEADING COMPANY PROFILES 33
Groupe Danone 33
Nestle S.A. 35
Chapter 5 CATEGORY ANALYSIS - BABY JUICE 38
Value Analysis, 2002−2007 38
Value Analysis, 2007−2012 39
Value Analysis, US$ 2002−2007 41
Value Analysis, US$ 2007−2012 41
Volume Analysis, 2002−2007 43
Volume Analysis, 2007−2012 44
Company and Brand Share Analysis 47
Distribution Analysis 49
Expenditure & consumption per capita 51
Chapter 6 CATEGORY ANALYSIS - INFANT FORMULA 54
Value Analysis, 2002−2007 54
Value Analysis, 2007−2012 55
Value Analysis, US$ 2002−2007 57
Value Analysis, US$ 2007−2012 57
Volume Analysis, 2002−2007 59
Volume Analysis, 2007−2012 60
Company and Brand Share Analysis 63
Distribution Analysis 65
Expenditure & consumption per capita 67
Chapter 7 COUNTRY COMPARISON 70
Value 70
Volume 75
Market Share 80
Chapter 8 NEW PRODUCT DEVELOPMENT 81
Product launches over time 81
Recent product launches 83
Chapter 9 EGYPT SOCIOECONOMIC PROFILE 84
Country Overview 84
Key Facts 85
Political Overview 86
Egypt Economic Overview 87
Chapter 10 EGYPT MACROECONOMIC PROFILE 88
Macroeconomic Indicators 88
Chapter 11 RESEARCH METHODOLOGY 93
Methodology overview 93
Secondary research 94
Market modeling 95
Primary research 96
Data finalization 97
Ongoing research 97
Chapter 12 APPENDIX 98
Future readings 98
How to contact experts in your industry 98
Disclaimer 98

LIST OF FIGURES
Figure 1: Egypt baby drinks value and value forecast, 2002−2012 (EGP m, nominal prices) 19
Figure 2: Egypt baby drinks category growth comparison, by value, 2002−2012 21
Figure 3: Egypt baby drinks volume and volume forecast, 2002−2012 (Kg/Liters m) 24
Figure 4: Egypt baby drinks category growth comparison, by volume, 2002−2012 25
Figure 5: Egypt baby drinks distribution channels, by value, 2006−2007(%) 29
Figure 6: Egypt baby juice value and value forecast, 2002−2012 (EGP m, nominal prices) 40
Figure 7: Egypt baby juice category growth comparison, by value, 2002−2012 42
Figure 8: Egypt baby juice volume and volume forecast, 2002−2012 (Liters m) 45
Figure 9: Egypt baby juice category growth comparison, by volume, 2002−2012 46
Figure 10: Egypt baby juice distribution channels, by value, 2006−2007(%) 50
Figure 11: Egypt infant formula value and value forecast, 2002−2012 (EGP m, nominal prices) 56
Figure 12: Egypt infant formula category growth comparison, by value, 2002−2012 58
Figure 13: Egypt infant formula volume and volume forecast, 2002−2012 (Kg m) 61
Figure 14: Egypt infant formula category growth comparison, by volume, 2002−2012 62
Figure 15: Egypt infant formula distribution channels, by value, 2006−2007(%) 66
Figure 16: Global baby drinks market split (value terms, 2007) – Top 5 countries 71
Figure 17: Global baby drinks market value, 2002–2007 (Top 5 countries) 74
Figure 18: Global baby drinks market split (volume terms, 2007) – Top 5 countries 76
Figure 19: Global baby drinks market volume, 2002–2007 (Top 5 countries) 79
Figure 20: Map of Egypt 85
Figure 21: Annual data review process 94

LIST OF TABLES
Table 1: Baby drinks category definitions 7
Table 2: Baby drinks distribution channels 8
Table 3: Egypt baby drinks value, 2002−2007 (EGP m, nominal prices) 17
Table 4: Egypt baby drinks value forecast, 2007−2012 (EGP m, nominal prices) 18
Table 5: Egypt baby drinks value, 2002−2007 (US$ m nominal prices) 20
Table 6: Egypt baby drinks value forecast, 2007−2012 (US$ m nominal prices) 20
Table 7: Egypt baby drinks volume, 2002−2007 (Kg/Liters m) 22
Table 8: Egypt baby drinks volume forecast, 2007−2012 (Kg/Liters m) 23
Table 9: Egypt baby drinks brand share, by value, 2006−2007 (%) 26
Table 10: Egypt baby drinks value, by brand 2006−2007 (EGP m nominal prices) 26
Table 11: Egypt baby drinks company share by value, 2006−2007 (%) 27
Table 12: Egypt baby drinks value, by company, 2006−2007 (EGP m nominal prices) 27
Table 13: Egypt baby drinks distribution channels, by value, 2006−2007 (%) 28
Table 14: Egypt baby drinks value, by distribution channel, 2006−2007 (EGP m nominal prices) 28
Table 15: Egypt baby drinks expenditure per capita, 2002−2007 (EGP, nominal prices) 30
Table 16: Egypt baby drinks forecast expenditure per capita, 2007−2012 (EGP, nominal prices) 30
Table 17: Egypt baby drinks expenditure per capita, 2002−2007 (US$ nominal prices) 31
Table 18: Egypt baby drinks forecast expenditure per capita, 2007−2012 (US$ nominal prices) 31
Table 19: Egypt baby drinks consumption per capita, 2002−2007 (Kg/Liters) 32
Table 20: Egypt baby drinks forecast consumption per capita, 2007−2012 (Kg/Liters) 32
Table 21: Groupe Danone Key Facts 33
Table 22: Nestle S.A. Key Facts 35
Table 23: Egypt baby juice value, 2002−2007 (EGP m, nominal prices) 38
Table 24: Egypt baby juice value forecast, 2007−2012 (EGP m, nominal prices) 39
Table 25: Egypt baby juice value, 2002−2007 (US$ m nominal prices) 41
Table 26: Egypt baby juice value forecast, 2007−2012 (US$ m nominal prices) 41
Table 27: Egypt baby juice volume, 2002−2007 (Liters m) 43
Table 28: Egypt baby juice volume forecast, 2007−2012 (Liters m) 44
Table 29: Egypt baby juice brand share, by value, 2006−2007 (%) 47
Table 30: Egypt baby juice value, by brand 2006−2007 (EGP m nominal prices) 47
Table 31: Egypt baby juice company share by value, 2006−2007 (%) 48
Table 32: Egypt baby juice value, by company, 2006−2007 (EGP m nominal prices) 48
Table 33: Egypt baby juice distribution channels, by value, 2006−2007 (%) 49
Table 34: Egypt baby juice value, by distribution channel, 2006−2007 (EGP m nominal prices) 49
Table 35: Egypt baby juice expenditure per capita, 2002−2007 (EGP, nominal prices) 51
Table 36: Egypt baby juice forecast expenditure per capita, 2007−2012 (EGP, nominal prices) 51
Table 37: Egypt baby juice expenditure per capita, 2002−2007 (US$ nominal prices) 52
Table 38: Egypt baby juice forecast expenditure per capita, 2007−2012 (US$ nominal prices) 52
Table 39: Egypt baby juice consumption per capita, 2002−2007 (Liters) 53
Table 40: Egypt baby juice forecast consumption per capita, 2007−2012 (Liters) 53
Table 41: Egypt infant formula value, 2002−2007 (EGP m, nominal prices) 54
Table 42: Egypt infant formula value forecast, 2007−2012 (EGP m, nominal prices) 55
Table 43: Egypt infant formula value, 2002−2007 (US$ m nominal prices) 57
Table 44: Egypt infant formula value forecast, 2007−2012 (US$ m nominal prices) 57
Table 45: Egypt infant formula volume, 2002−2007 (Kg m) 59
Table 46: Egypt infant formula volume forecast, 2007−2012 (Kg m) 60
Table 47: Egypt infant formula brand share, by value, 2006−2007 (%) 63
Table 48: Egypt infa