Introduction

This databook is a detailed information resource covering all the key data points on Baby drinks in Croatia. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 2 categories: Infant Formula and Baby Juice
*Provides market value, volume, expenditure and consumption data by market, category and segment
*Includes company and brand share data by categories

Highlights

The market for Baby drinks in Croatia increased between 2002-2007, at an average annual rate of 0.8%.
The leading company in the market in 2007 was Droga Kolinska, d. d.

Reasons to Purchase

*Discover the major quantitative trends affecting the Baby drinks markets
*Understand consumers' consumption and expenditure patterns
*Understand the future direction of the market with reliable historical data and full five year forecasting

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Baby drinks 2
Summary category level - Baby Juice 3
Summary category level - Infant Formula 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 16
Value Analysis, 2002−2007 16
Value Analysis, 2007−2012 17
Value Analysis, US$ 2002−2007 19
Value Analysis, US$ 2007−2012 19
Volume Analysis, 2002−2007 21
Volume Analysis, 2007−2012 22
Company and Brand Share Analysis 25
Distribution Analysis 27
Expenditure & consumption per capita 29
Chapter 4 LEADING COMPANY PROFILES 32
Bristol-Myers Squibb Company 32
Abbott Laboratories 34
Chapter 5 CATEGORY ANALYSIS - BABY JUICE 36
Value Analysis, 2002−2007 36
Value Analysis, 2007−2012 37
Value Analysis, US$ 2002−2007 39
Value Analysis, US$ 2007−2012 39
Volume Analysis, 2002−2007 41
Volume Analysis, 2007−2012 42
Company and Brand Share Analysis 45
Distribution Analysis 47
Expenditure & consumption per capita 49
Chapter 6 CATEGORY ANALYSIS - INFANT FORMULA 52
Value Analysis, 2002−2007 52
Value Analysis, 2007−2012 53
Value Analysis, US$ 2002−2007 55
Value Analysis, US$ 2007−2012 55
Volume Analysis, 2002−2007 57
Volume Analysis, 2007−2012 58
Company and Brand Share Analysis 61
Distribution Analysis 63
Expenditure & consumption per capita 65
Chapter 7 COUNTRY COMPARISON 68
Value 68
Volume 73
Market Share 78
Chapter 8 CROATIA SOCIOECONOMIC PROFILE 79
Country Overview 79
Key Facts 80
Political Overview 81
Croatia Economic Overview 82
Chapter 9 CROATIA MACROECONOMIC PROFILE 83
Macroeconomic Indicators 83
Chapter 10 RESEARCH METHODOLOGY 88
Methodology overview 88
Secondary research 89
Market modeling 90
Primary research 91
Data finalization 92
Ongoing research 92
Chapter 11 APPENDIX 93
Future readings 93
How to contact experts in your industry 93
Disclaimer 93

LIST OF FIGURES
Figure 1: Croatia baby drinks value and value forecast, 2002−2012 (HRK m, nominal prices) 18
Figure 2: Croatia baby drinks category growth comparison, by value, 2002−2012 20
Figure 3: Croatia baby drinks volume and volume forecast, 2002−2012 (Kg/Liters m) 23
Figure 4: Croatia baby drinks category growth comparison, by volume, 2002−2012 24
Figure 5: Croatia baby drinks distribution channels, by value, 2006−2007(%) 28
Figure 6: Croatia baby juice value and value forecast, 2002−2012 (HRK m, nominal prices) 38
Figure 7: Croatia baby juice category growth comparison, by value, 2002−2012 40
Figure 8: Croatia baby juice volume and volume forecast, 2002−2012 (Liters m) 43
Figure 9: Croatia baby juice category growth comparison, by volume, 2002−2012 44
Figure 10: Croatia baby juice distribution channels, by value, 2006−2007(%) 48
Figure 11: Croatia infant formula value and value forecast, 2002−2012 (HRK m, nominal prices) 54
Figure 12: Croatia infant formula category growth comparison, by value, 2002−2012 56
Figure 13: Croatia infant formula volume and volume forecast, 2002−2012 (Kg m) 59
Figure 14: Croatia infant formula category growth comparison, by volume, 2002−2012 60
Figure 15: Croatia infant formula distribution channels, by value, 2006−2007(%) 64
Figure 16: Global baby drinks market split (value terms, 2007) – Top 5 countries 69
Figure 17: Global baby drinks market value, 2002–2007 (Top 5 countries) 72
Figure 18: Global baby drinks market split (volume terms, 2007) – Top 5 countries 74
Figure 19: Global baby drinks market volume, 2002–2007 (Top 5 countries) 77
Figure 20: Map of Croatia 80
Figure 21: Annual data review process 89

LIST OF TABLES
Table 1: Baby drinks category definitions 7
Table 2: Baby drinks distribution channels 8
Table 3: Croatia baby drinks value, 2002−2007 (HRK m, nominal prices) 16
Table 4: Croatia baby drinks value forecast, 2007−2012 (HRK m, nominal prices) 17
Table 5: Croatia baby drinks value, 2002−2007 (US$ m nominal prices) 19
Table 6: Croatia baby drinks value forecast, 2007−2012 (US$ m nominal prices) 19
Table 7: Croatia baby drinks volume, 2002−2007 (Kg/Liters m) 21
Table 8: Croatia baby drinks volume forecast, 2007−2012 (Kg/Liters m) 22
Table 9: Croatia baby drinks brand share, by value, 2006−2007 (%) 25
Table 10: Croatia baby drinks value, by brand 2006−2007 (HRK m nominal prices) 25
Table 11: Croatia baby drinks company share by value, 2006−2007 (%) 26
Table 12: Croatia baby drinks value, by company, 2006−2007 (HRK m nominal prices) 26
Table 13: Croatia baby drinks distribution channels, by value, 2006−2007 (%) 27
Table 14: Croatia baby drinks value, by distribution channel, 2006−2007 (HRK m nominal prices) 27
Table 15: Croatia baby drinks expenditure per capita, 2002−2007 (HRK, nominal prices) 29
Table 16: Croatia baby drinks forecast expenditure per capita, 2007−2012 (HRK, nominal prices) 29
Table 17: Croatia baby drinks expenditure per capita, 2002−2007 (US$ nominal prices) 30
Table 18: Croatia baby drinks forecast expenditure per capita, 2007−2012 (US$ nominal prices) 30
Table 19: Croatia baby drinks consumption per capita, 2002−2007 (Kg/Liters) 31
Table 20: Croatia baby drinks forecast consumption per capita, 2007−2012 (Kg/Liters) 31
Table 21: Bristol-Myers Squibb Company Key Facts 32
Table 22: Abbott Laboratories Key Facts 34
Table 23: Croatia baby juice value, 2002−2007 (HRK m, nominal prices) 36
Table 24: Croatia baby juice value forecast, 2007−2012 (HRK m, nominal prices) 37
Table 25: Croatia baby juice value, 2002−2007 (US$ m nominal prices) 39
Table 26: Croatia baby juice value forecast, 2007−2012 (US$ m nominal prices) 39
Table 27: Croatia baby juice volume, 2002−2007 (Liters m) 41
Table 28: Croatia baby juice volume forecast, 2007−2012 (Liters m) 42
Table 29: Croatia baby juice brand share, by value, 2006−2007 (%) 45
Table 30: Croatia baby juice value, by brand 2006−2007 (HRK m nominal prices) 45
Table 31: Croatia baby juice company share by value, 2006−2007 (%) 46
Table 32: Croatia baby juice value, by company, 2006−2007 (HRK m nominal prices) 46
Table 33: Croatia baby juice distribution channels, by value, 2006−2007 (%) 47
Table 34: Croatia baby juice value, by distribution channel, 2006−2007 (HRK m nominal prices) 47
Table 35: Croatia baby juice expenditure per capita, 2002−2007 (HRK, nominal prices) 49
Table 36: Croatia baby juice forecast expenditure per capita, 2007−2012 (HRK, nominal prices) 49
Table 37: Croatia baby juice expenditure per capita, 2002−2007 (US$ nominal prices) 50
Table 38: Croatia baby juice forecast expenditure per capita, 2007−2012 (US$ nominal prices) 50
Table 39: Croatia baby juice consumption per capita, 2002−2007 (Liters) 51
Table 40: Croatia baby juice forecast consumption per capita, 2007−2012 (Liters) 51
Table 41: Croatia infant formula value, 2002−2007 (HRK m, nominal prices) 52
Table 42: Croatia infant formula value forecast, 2007−2012 (HRK m, nominal prices) 53
Table 43: Croatia infant formula value, 2002−2007 (US$ m nominal prices) 55
Table 44: Croatia infant formula value forecast, 2007−2012 (US$ m nominal prices) 55
Table 45: Croatia infant formula volume, 2002−2007 (Kg m) 57
Table 46: Croatia infant formula volume forecast, 2007−2012 (Kg m) 58
Table 47: Croatia infant formula bra