Chapter 1 EXECUTIVE SUMMARY 2 Summary Market Level - Baby drinks 2 Summary category level - Baby Juice 3 Summary category level - Infant Formula 4 Chapter 2 INTRODUCTION 5 What is this report about? 5 How to use this report 5 Market Definition 6 Chapter 3 MARKET OVERVIEW 17 Value Analysis, 2002−2007 17 Value Analysis, 2007−2012 18 Value Analysis, US$ 2002−2007 20 Value Analysis, US$ 2007−2012 20 Volume Analysis, 2002−2007 22 Volume Analysis, 2007−2012 23 Company and Brand Share Analysis 26 Distribution Analysis 29 Expenditure & consumption per capita 31 Chapter 4 LEADING COMPANY PROFILES 34 Nestle S.A. 34 Abbott Laboratories 37 Chapter 5 CATEGORY ANALYSIS - BABY JUICE 39 Value Analysis, 2002−2007 39 Value Analysis, 2007−2012 40 Value Analysis, US$ 2002−2007 42 Value Analysis, US$ 2007−2012 42 Volume Analysis, 2002−2007 44 Volume Analysis, 2007−2012 45 Company and Brand Share Analysis 48 Distribution Analysis 50 Expenditure & consumption per capita 52 Chapter 6 CATEGORY ANALYSIS - INFANT FORMULA 55 Value Analysis, 2002−2007 55 Value Analysis, 2007−2012 56 Value Analysis, US$ 2002−2007 58 Value Analysis, US$ 2007−2012 58 Volume Analysis, 2002−2007 60 Volume Analysis, 2007−2012 61 Company and Brand Share Analysis 64 Distribution Analysis 67 Expenditure & consumption per capita 69 Chapter 7 COUNTRY COMPARISON 72 Value 72 Volume 77 Market Share 82 Chapter 8 NEW PRODUCT DEVELOPMENT 83 Product launches over time 83 Recent product launches 85 Chapter 9 COLOMBIA SOCIOECONOMIC PROFILE 86 Country Overview 86 Key Facts 87 Political Overview 88 Colombia Economic Overview 89 Chapter 10 COLOMBIA MACROECONOMIC PROFILE 90 Macroeconomic Indicators 90 Chapter 11 RESEARCH METHODOLOGY 95 Methodology overview 95 Secondary research 96 Market modeling 97 Primary research 98 Data finalization 99 Ongoing research 99 Chapter 12 APPENDIX 100 Future readings 100 How to contact experts in your industry 100 Disclaimer 100
LIST OF FIGURES Figure 1: Colombia baby drinks value and value forecast, 2002−2012 (COP m, nominal prices) 19 Figure 2: Colombia baby drinks category growth comparison, by value, 2002−2012 21 Figure 3: Colombia baby drinks volume and volume forecast, 2002−2012 (Kg/Liters m) 24 Figure 4: Colombia baby drinks category growth comparison, by volume, 2002−2012 25 Figure 5: Colombia baby drinks company share, by value, 2006−2007 (%) 27 Figure 6: Colombia baby drinks distribution channels, by value, 2006−2007(%) 30 Figure 7: Colombia baby juice value and value forecast, 2002−2012 (COP m, nominal prices) 41 Figure 8: Colombia baby juice category growth comparison, by value, 2002−2012 43 Figure 9: Colombia baby juice volume and volume forecast, 2002−2012 (Liters m) 46 Figure 10: Colombia baby juice category growth comparison, by volume, 2002−2012 47 Figure 11: Colombia baby juice distribution channels, by value, 2006−2007(%) 51 Figure 12: Colombia infant formula value and value forecast, 2002−2012 (COP m, nominal prices) 57 Figure 13: Colombia infant formula category growth comparison, by value, 2002−2012 59 Figure 14: Colombia infant formula volume and volume forecast, 2002−2012 (Kg m) 62 Figure 15: Colombia infant formula category growth comparison, by volume, 2002−2012 63 Figure 16: Colombia infant formula company share, by value, 2006−2007 (%) 65 Figure 17: Colombia infant formula distribution channels, by value, 2006−2007(%) 68 Figure 18: Global baby drinks market split (value terms, 2007) – Top 5 countries 73 Figure 19: Global baby drinks market value, 2002–2007 (Top 5 countries) 76 Figure 20: Global baby drinks market split (volume terms, 2007) – Top 5 countries 78 Figure 21: Global baby drinks market volume, 2002–2007 (Top 5 countries) 81 Figure 22: Map of Colombia 87 Figure 23: Annual data review process 96
LIST OF TABLES Table 1: Baby drinks category definitions 7 Table 2: Baby drinks distribution channels 8 Table 3: Colombia baby drinks value, 2002−2007 (COP m, nominal prices) 17 Table 4: Colombia baby drinks value forecast, 2007−2012 (COP m, nominal prices) 18 Table 5: Colombia baby drinks value, 2002−2007 (US$ m nominal prices) 20 Table 6: Colombia baby drinks value forecast, 2007−2012 (US$ m nominal prices) 20 Table 7: Colombia baby drinks volume, 2002−2007 (Kg/Liters m) 22 Table 8: Colombia baby drinks volume forecast, 2007−2012 (Kg/Liters m) 23 Table 9: Colombia baby drinks brand share, by value, 2006−2007 (%) 26 Table 10: Colombia baby drinks value, by brand 2006−2007 (COP m nominal prices) 26 Table 11: Colombia baby drinks company share by value, 2006−2007 (%) 28 Table 12: Colombia baby drinks value, by company, 2006−2007 (COP m nominal prices) 28 Table 13: Colombia baby drinks distribution channels, by value, 2006−2007 (%) 29 Table 14: Colombia baby drinks value, by distribution channel, 2006−2007 (COP m nominal prices) 29 Table 15: Colombia baby drinks expenditure per capita, 2002−2007 (COP, nominal prices) 31 Table 16: Colombia baby drinks forecast expenditure per capita, 2007−2012 (COP, nominal prices) 31 Table 17: Colombia baby drinks expenditure per capita, 2002−2007 (US$ nominal prices) 32 Table 18: Colombia baby drinks forecast expenditure per capita, 2007−2012 (US$ nominal prices) 32 Table 19: Colombia baby drinks consumption per capita, 2002−2007 (Kg/Liters) 33 Table 20: Colombia baby drinks forecast consumption per capita, 2007−2012 (Kg/Liters) 33 Table 21: Nestle S.A. Key Facts 34 Table 22: Abbott Laboratories Key Facts 37 Table 23: Colombia baby juice value, 2002−2007 (COP m, nominal prices) 39 Table 24: Colombia baby juice value forecast, 2007−2012 (COP m, nominal prices) 40 Table 25: Colombia baby juice value, 2002−2007 (US$ m nominal prices) 42 Table 26: Colombia baby juice value forecast, 2007−2012 (US$ m nominal prices) 42 Table 27: Colombia baby juice volume, 2002−2007 (Liters m) 44 Table 28: Colombia baby juice volume forecast, 2007−2012 (Liters m) 45 Table 29: Colombia baby juice brand share, by value, 2006−2007 (%) 48 Table 30: Colombia baby juice value, by brand 2006−2007 (COP m nominal prices) 48 Table 31: Colombia baby juice company share by value, 2006−2007 (%) 49 Table 32: Colombia baby juice value, by company, 2006−2007 (COP m nominal prices) 49 Table 33: Colombia baby juice distribution channels, by value, 2006−2007 (%) 50 Table 34: Colombia baby juice value, by distribution channel, 2006−2007 (COP m nominal prices) 50 Table 35: Colombia baby juice expenditure per capita, 2002−2007 (COP, nominal prices) 52 Table 36: Colombia baby juice forecast expenditure per capita, 2007−2012 (COP, nominal prices) 52 Table 37: Colombia baby juice expenditure per capita, 2002−2007 (US$ nominal prices) 53 Table 38: Colombia baby juice forecast expenditure per capita, 2007−2012 (US$ nominal prices) 53 Table 39: Colombia baby juice consumption per capita, 2002−2007 (Liters) 54 Table 40: Colombia baby juice forecast consumption per capita, 2007−2012 (Liters) 54 Table 41: Colombia infant formula value, 2002−2007 (COP m, nominal prices) 55 Table 42: Colombia infant formula value forecast, 2007−2012 (COP m, nominal prices) 56 Table 43: Colombia infant formula value, 2002−2007 (US$ m< |