Introduction

This databook is a detailed information resource covering all the key data points on Baby drinks in China. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 2 categories: Infant Formula and Baby Juice
*Provides market value, volume, expenditure and consumption data by market, category and segment
*Includes company and brand share data by categories

Highlights

The market for Baby drinks in China increased between 2002-2007, growing at an average annual rate of 2.0%.
The leading company in the market in 2007 was Groupe Danone Company. The second-largest player was Bristol-Myers Squibb with Wyeth in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Baby drinks markets
*Understand consumers' consumption and expenditure patterns
*Understand the future direction of the market with reliable historical data and full five year forecasting

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Baby drinks 2
Summary category level - Baby Juice 3
Summary category level - Infant Formula 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 17
Value Analysis, 2002−2007 17
Value Analysis, 2007−2012 18
Value Analysis, US$ 2002−2007 20
Value Analysis, US$ 2007−2012 20
Volume Analysis, 2002−2007 22
Volume Analysis, 2007−2012 23
Company and Brand Share Analysis 26
Distribution Analysis 30
Expenditure & consumption per capita 32
Chapter 4 LEADING COMPANY PROFILES 35
Groupe Danone 35
Bristol-Myers Squibb Company 37
Chapter 5 CATEGORY ANALYSIS - BABY JUICE 39
Value Analysis, 2002−2007 39
Value Analysis, 2007−2012 40
Value Analysis, US$ 2002−2007 42
Value Analysis, US$ 2007−2012 42
Volume Analysis, 2002−2007 44
Volume Analysis, 2007−2012 45
Company and Brand Share Analysis 48
Distribution Analysis 51
Expenditure & consumption per capita 53
Chapter 6 CATEGORY ANALYSIS - INFANT FORMULA 56
Value Analysis, 2002−2007 56
Value Analysis, 2007−2012 57
Value Analysis, US$ 2002−2007 59
Value Analysis, US$ 2007−2012 59
Volume Analysis, 2002−2007 61
Volume Analysis, 2007−2012 62
Company and Brand Share Analysis 65
Distribution Analysis 69
Expenditure & consumption per capita 71
Chapter 7 COUNTRY COMPARISON 74
Value 74
Volume 79
Market Share 84
Chapter 8 NEW PRODUCT DEVELOPMENT 85
Product launches over time 85
Recent product launches 87
Chapter 9 CHINA SOCIOECONOMIC PROFILE 88
Country Overview 88
Key Facts 89
Political Overview 90
China Economic Overview 92
Chapter 10 CHINA MACROECONOMIC PROFILE 94
Macroeconomic Indicators 94
Chapter 11 RESEARCH METHODOLOGY 99
Methodology overview 99
Secondary research 100
Market modeling 101
Primary research 102
Data finalization 103
Ongoing research 103
Chapter 12 APPENDIX 104
Future readings 104
How to contact experts in your industry 104
Disclaimer 104

LIST OF FIGURES
Figure 1: China baby drinks value and value forecast, 2002−2012 (CNY m, nominal prices) 19
Figure 2: China baby drinks category growth comparison, by value, 2002−2012 21
Figure 3: China baby drinks volume and volume forecast, 2002−2012 (Kg/Liters m) 24
Figure 4: China baby drinks category growth comparison, by volume, 2002−2012 25
Figure 5: China baby drinks distribution channels, by value, 2006−2007(%) 31
Figure 6: China baby juice value and value forecast, 2002−2012 (CNY m, nominal prices) 41
Figure 7: China baby juice category growth comparison, by value, 2002−2012 43
Figure 8: China baby juice volume and volume forecast, 2002−2012 (Liters m) 46
Figure 9: China baby juice category growth comparison, by volume, 2002−2012 47
Figure 10: China baby juice company share, by value, 2006−2007 (%) 49
Figure 11: China baby juice distribution channels, by value, 2006−2007(%) 52
Figure 12: China infant formula value and value forecast, 2002−2012 (CNY m, nominal prices) 58
Figure 13: China infant formula category growth comparison, by value, 2002−2012 60
Figure 14: China infant formula volume and volume forecast, 2002−2012 (Kg m) 63
Figure 15: China infant formula category growth comparison, by volume, 2002−2012 64
Figure 16: China infant formula distribution channels, by value, 2006−2007(%) 70
Figure 17: Global baby drinks market split (value terms, 2007) – Top 5 countries 75
Figure 18: Global baby drinks market value, 2002–2007 (Top 5 countries) 78
Figure 19: Global baby drinks market split (volume terms, 2007) – Top 5 countries 80
Figure 20: Global baby drinks market volume, 2002–2007 (Top 5 countries) 83
Figure 21: Map of China 89
Figure 22: Annual data review process 100

LIST OF TABLES
Table 1: Baby drinks category definitions 7
Table 2: Baby drinks distribution channels 8
Table 3: China baby drinks value, 2002−2007 (CNY m, nominal prices) 17
Table 4: China baby drinks value forecast, 2007−2012 (CNY m, nominal prices) 18
Table 5: China baby drinks value, 2002−2007 (US$ m nominal prices) 20
Table 6: China baby drinks value forecast, 2007−2012 (US$ m nominal prices) 20
Table 7: China baby drinks volume, 2002−2007 (Kg/Liters m) 22
Table 8: China baby drinks volume forecast, 2007−2012 (Kg/Liters m) 23
Table 9: China baby drinks brand share, by value, 2006−2007 (%) 26
Table 10: China baby drinks value, by brand 2006−2007 (CNY m nominal prices) 27
Table 11: China baby drinks company share by value, 2006−2007 (%) 28
Table 12: China baby drinks value, by company, 2006−2007 (CNY m nominal prices) 29
Table 13: China baby drinks distribution channels, by value, 2006−2007 (%) 30
Table 14: China baby drinks value, by distribution channel, 2006−2007 (CNY m nominal prices) 30
Table 15: China baby drinks expenditure per capita, 2002−2007 (CNY, nominal prices) 32
Table 16: China baby drinks forecast expenditure per capita, 2007−2012 (CNY, nominal prices) 32
Table 17: China baby drinks expenditure per capita, 2002−2007 (US$ nominal prices) 33
Table 18: China baby drinks forecast expenditure per capita, 2007−2012 (US$ nominal prices) 33
Table 19: China baby drinks consumption per capita, 2002−2007 (Kg/Liters) 34
Table 20: China baby drinks forecast consumption per capita, 2007−2012 (Kg/Liters) 34
Table 21: Groupe Danone Key Facts 35
Table 22: Bristol-Myers Squibb Company Key Facts 37
Table 23: China baby juice value, 2002−2007 (CNY m, nominal prices) 39
Table 24: China baby juice value forecast, 2007−2012 (CNY m, nominal prices) 40
Table 25: China baby juice value, 2002−2007 (US$ m nominal prices) 42
Table 26: China baby juice value forecast, 2007−2012 (US$ m nominal prices) 42
Table 27: China baby juice volume, 2002−2007 (Liters m) 44
Table 28: China baby juice volume forecast, 2007−2012 (Liters m) 45
Table 29: China baby juice brand share, by value, 2006−2007 (%) 48
Table 30: China baby juice value, by brand 2006−2007 (CNY m nominal prices) 48
Table 31: China baby juice company share by value, 2006−2007 (%) 50
Table 32: China baby juice value, by company, 2006−2007 (CNY m nominal prices) 50
Table 33: China baby juice distribution channels, by value, 2006−2007 (%) 51
Table 34: China baby juice value, by distribution channel, 2006−2007 (CNY m nominal prices) 51
Table 35: China baby juice expenditure per capita, 2002−2007 (CNY, nominal prices) 53
Table 36: China baby juice forecast expenditure per capita, 2007−2012 (CNY, nominal prices) 53
Table 37: China baby juice expenditure per capita, 2002−2007 (US$ nominal prices) 54
Table 38: China baby juice forecast expenditure per capita, 2007−2012 (US$ nominal prices) 54
Table 39: China baby juice consumption per capita, 2002−2007 (Liters) 55
Table 40: China baby juice forecast consumption per capita, 2007−2012 (Liters) 55
Table 41: China infant formula value, 2002−2007 (CNY m, nominal prices) 56
Table 42: China infant formula value forecast, 2007−2012 (CNY m, nominal prices) 57
Table 43: China infant formula value, 2002−2007 (US$ m nominal prices) 59
Table 44: China infant formula value forecast, 2007−2012 (US$ m nominal prices) 59
Table 45: China infant formula volume, 2002−2007 (Kg m) 61
Table 46: China infant formula volume forecast, 2007&#