Chapter 1 Executive Summary 2
Summary market level: baby food 2
Summary category level: bottled baby food 3
Summary category level: baby cereals 4
Summary category level: baby snacks 5
Summary category level: other baby foods 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 19
Value Analysis 19
Volume Analysis 20
Chapter 4 North America Baby Food: Market Overview 21
Value analysis (US Dollar), 2003−08 21
Value analysis (US Dollar), 2008−13 22
Volume analysis, 2003−08 24
Volume analysis, 2008−13 25
Company share analysis 27
Distribution analysis 29
Expenditure and consumption per capita 31
Chapter 5 Leading Company Profiles 34
Nestlé SA 34
Hero Group 37
Chapter 6 Category Analysis: Bottled baby food 39
Value analysis (US Dollar), 2003−08 39
Value analysis (US Dollar), 2008−13 40
Volume analysis, 2003−08 42
Volume analysis, 2008−13 43
Company share analysis 45
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 7 Category Analysis: Baby cereals 51
Value analysis (US Dollar), 2003−08 51
Value analysis (US Dollar), 2008−13 52
Volume analysis, 2003−08 54
Volume analysis, 2008−13 55
Company share analysis 57
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 8 Category Analysis: Baby snacks 63
Value analysis (US Dollar), 2003−08 63
Value analysis (US Dollar), 2008−13 64
Volume analysis, 2003−08 66
Volume analysis, 2008−13 67
Company share analysis 69
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 9 Category Analysis: Other baby foods 76
Value analysis (US Dollar), 2003−08 76
Value analysis (US Dollar), 2008−13 77
Volume analysis, 2003−08 79
Volume analysis, 2008−13 80
Company share analysis 82
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 10 Research Methodology 88
Methodology overview 88
Secondary research 89
Market modeling 90
Creating an initial data model 90
Revising the initial data model 90
Creating a final estimate 91
Creating demographic value splits 91
Primary research 91
Data finalization 92
Ongoing research 92
Chapter 11 APPENDIX 93
Future readings 93
How to contact experts in your industry 93
Disclaimer 93

LIST OF FIGURES
Figure 1: Baby food, North America, value by category ($m), 2003−13 23
Figure 2: Baby food, North America, category growth comparison, by value, 2003−13 23
Figure 3: Baby food, North America, volume by category (kg, million), 2003−13 26
Figure 4: Baby food, North America, category growth comparison, by volume, 2003−13 26
Figure 5: Baby food, North America, company share (top five companies) by value (%), 2007−08 28
Figure 6: Baby food, North America, distribution channels by value (%), 2007−08 30
Figure 7: Bottled baby food, North America, value by segment ($m), 2003−13 41
Figure 8: Bottled baby food, North America, category growth comparison, by value, 2003−13 41
Figure 9: Bottled baby food, North America, volume by segment (kg, million), 2003−13 44
Figure 10: Bottled baby food, North America, category growth comparison, by volume, 2003−13 44
Figure 11: Bottled baby food, North America, company share by value (%), 2007−08 46
Figure 12: Bottled baby food, North America, distribution channels by value (%), 2007−08 48
Figure 13: Baby cereals, North America, value by segment ($m), 2003−13 53
Figure 14: Baby cereals, North America, category growth comparison, by value, 2003−13 53
Figure 15: Baby cereals, North America, volume by segment (kg, million), 2003−13 56
Figure 16: Baby cereals, North America, category growth comparison, by volume, 2003−13 56
Figure 17: Baby cereals, North America, company share by value (%), 2007−08 58
Figure 18: Baby cereals, North America, distribution channels by value (%), 2007−08 60
Figure 19: Baby snacks, North America, value by segment ($m), 2003−13 65
Figure 20: Baby snacks, North America, category growth comparison, by value, 2003−13 65
Figure 21: Baby snacks, North America, volume by segment (kg, million), 2003−13 68
Figure 22: Baby snacks, North America, category growth comparison, by volume, 2003−13 68
Figure 23: Baby snacks, North America, company share by value (%), 2007−08 70
Figure 24: Baby snacks, North America, distribution channels by value (%), 2007−08 72
Figure 25: Other baby foods, North America, value by segment ($m), 2003−13 78
Figure 26: Other baby foods, North America, category growth comparison, by value, 2003−13 78
Figure 27: Other baby foods, North America, volume by segment (kg, million), 2003−13 81
Figure 28: Other baby foods, North America, category growth comparison, by volume, 2003−13 81
Figure 29: Other baby foods, North America, company share by value (%), 2007−08 83
Figure 30: Other baby foods, North America, distribution channels by value (%), 2007−08 85
Figure 31: Annual data review process 89

LIST OF TABLES
Table 1: Baby food category definitions 9
Table 2: Baby food distribution channels 10
Table 3: North America baby food value (country-wise), 2003−08 ($m) 19
Table 4: North America baby food value (country-wise) forecast, 2008−13 ($m) 19
Table 5: North America baby food volume (country-wise), 2003−08 (kg, million) 20
Table 6: North America baby food volume (country-wise) forecast, 2008−13 (kg, million) 20
Table 7: Baby food, North America, value by category ($m), 2003−08 21
Table 8: Baby food, North America, value forecast by category ($m), 2008−13 22
Table 9: Baby food, North America, volume by category (kg, million), 2003−08 24
Table 10: Baby food, North America, volume forecast by category (kg, million), 2008−13 25
Table 11: Baby food, North America, company share by value (%), 2007−08 27
Table 12: Baby food, North America, value by company ($m), 2007−08 27
Table 13: Baby food, North America, distribution channels by value (%), 2007−08 29
Table 14: Baby food, North America, value by distribution channel ($m), 2007−08 29
Table 15: Baby food, North America, expenditure per capita ($), 2003−08 31
Table 16: Baby food, North America, forecast expenditure per capita ($), 2008−13 32
Table 17: Baby food, North America, consumption per capita (kg), 2003−08 32
Table 18: Baby food, North America, forecast consumption per capita (kg), 2008−13 33
Table 19: Nestlé SA key facts 34
Table 20: Hero Group key facts 37
Table 21: Bottled baby food, North America, value by segment ($m), 2003−08 39
Table 22: Bottled baby food, North America, value forecast by segment ($m), 2008−13 40
Table 23: Bottled baby food, North America, volume by segment (kg, million), 2003−08 42
Table 24: Bottled baby food, North America, volume forecast by segment (kg, million), 2008−13 43
Table 25: Bottled baby food, North America, company share by value (%), 2007−08 45
Table 26: Bottled baby food, North America, value by company ($m), 2007−08 45
Table 27: Bottled baby food, North America, distribution channels by value (%), 2007−08 47
Table 28: Bottled baby food, North America, value by distribution channel ($m), 2007−08 47
Table 29: Bottled baby food, North America, expenditure per capita ($), 2003−08 49
Table 30: Bottled baby food,<