Chapter 1 Executive Summary 2
Summary market level: baby food 2
Summary category level: bottled baby food 3
Summary category level: baby cereals 4
Summary category level: baby snacks 5
Summary category level: canned baby food 6
Summary category level: other baby foods 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 21
Value Analysis 21
Volume Analysis 23
Chapter 4 Eastern Europe Baby Food: Market Overview 25
Value analysis (US Dollar), 2003−08 25
Value analysis (US Dollar), 2008−13 26
Volume analysis, 2003−08 28
Volume analysis, 2008−13 29
Company share analysis 31
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 5 Leading Company Profiles 39
Nestlé SA 39
Groupe Danone 42
Chapter 6 Category Analysis: Bottled baby food 44
Value analysis (US Dollar), 2003−08 44
Value analysis (US Dollar), 2008−13 45
Volume analysis, 2003−08 47
Volume analysis, 2008−13 48
Company share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 7 Category Analysis: Baby cereals 57
Value analysis (US Dollar), 2003−08 57
Value analysis (US Dollar), 2008−13 58
Volume analysis, 2003−08 60
Volume analysis, 2008−13 61
Company share analysis 63
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 8 Category Analysis: Baby snacks 70
Value analysis (US Dollar), 2003−08 70
Value analysis (US Dollar), 2008−13 71
Volume analysis, 2003−08 73
Volume analysis, 2008−13 74
Company share analysis 76
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 9 Category Analysis: Canned baby food 83
Value analysis (US Dollar), 2003−08 83
Value analysis (US Dollar), 2008−13 84
Volume analysis, 2003−08 86
Volume analysis, 2008−13 87
Company share analysis 89
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 10 Category Analysis: Other baby foods 95
Value analysis (US Dollar), 2003−08 95
Value analysis (US Dollar), 2008−13 96
Volume analysis, 2003−08 98
Volume analysis, 2008−13 99
Company share analysis 101
Distribution analysis 104
Expenditure and consumption per capita 106
Chapter 11 Research Methodology 108
Methodology overview 108
Secondary research 109
Market modeling 110
Creating an initial data model 110
Revising the initial data model 110
Creating a final estimate 111
Creating demographic value splits 111
Primary research 111
Data finalization 112
Ongoing research 112
Chapter 12 APPENDIX 113
Future readings 113
How to contact experts in your industry 113
Disclaimer 113

LIST OF FIGURES
Figure 1: Baby food, Eastern Europe, value by category ($m), 2003−13 27
Figure 2: Baby food, Eastern Europe, category growth comparison, by value, 2003−13 27
Figure 3: Baby food, Eastern Europe, volume by category (kg, million), 2003−13 30
Figure 4: Baby food, Eastern Europe, category growth comparison, by volume, 2003−13 30
Figure 5: Baby food, Eastern Europe, company share (top five companies) by value (%), 2007−08 33
Figure 6: Baby food, Eastern Europe, distribution channels by value (%), 2007−08 35
Figure 7: Bottled baby food, Eastern Europe, value by segment ($m), 2003−13 46
Figure 8: Bottled baby food, Eastern Europe, category growth comparison, by value, 2003−13 46
Figure 9: Bottled baby food, Eastern Europe, volume by segment (kg, million), 2003−13 49
Figure 10: Bottled baby food, Eastern Europe, category growth comparison, by volume, 2003−13 49
Figure 11: Bottled baby food, Eastern Europe, company share (top five companies) by value (%), 2007−08 52
Figure 12: Bottled baby food, Eastern Europe, distribution channels by value (%), 2007−08 54
Figure 13: Baby cereals, Eastern Europe, value by segment ($m), 2003−13 59
Figure 14: Baby cereals, Eastern Europe, category growth comparison, by value, 2003−13 59
Figure 15: Baby cereals, Eastern Europe, volume by segment (kg, million), 2003−13 62
Figure 16: Baby cereals, Eastern Europe, category growth comparison, by volume, 2003−13 62
Figure 17: Baby cereals, Eastern Europe, company share (top five companies) by value (%), 2007−08 65
Figure 18: Baby cereals, Eastern Europe, distribution channels by value (%), 2007−08 67
Figure 19: Baby snacks, Eastern Europe, value by segment ($m), 2003−13 72
Figure 20: Baby snacks, Eastern Europe, category growth comparison, by value, 2003−13 72
Figure 21: Baby snacks, Eastern Europe, volume by segment (kg, million), 2003−13 75
Figure 22: Baby snacks, Eastern Europe, category growth comparison, by volume, 2003−13 75
Figure 23: Baby snacks, Eastern Europe, company share (top five companies) by value (%), 2007−08 78
Figure 24: Baby snacks, Eastern Europe, distribution channels by value (%), 2007−08 80
Figure 25: Canned baby food, Eastern Europe, value by segment ($m), 2003−13 85
Figure 26: Canned baby food, Eastern Europe, category growth comparison, by value, 2003−13 85
Figure 27: Canned baby food, Eastern Europe, volume by segment (kg, million), 2003−13 88
Figure 28: Canned baby food, Eastern Europe, category growth comparison, by volume, 2003−13 88
Figure 29: Canned baby food, Eastern Europe, company share (top five companies) by value (%), 2007−08 90
Figure 30: Canned baby food, Eastern Europe, distribution channels by value (%), 2007−08 92
Figure 31: Other baby foods, Eastern Europe, value by segment ($m), 2003−13 97
Figure 32: Other baby foods, Eastern Europe, category growth comparison, by value, 2003−13 97
Figure 33: Other baby foods, Eastern Europe, volume by segment (kg, million), 2003−13 100
Figure 34: Other baby foods, Eastern Europe, category growth comparison, by volume, 2003−13 100
Figure 35: Other baby foods, Eastern Europe, company share (top five companies) by value (%), 2007−08 103
Figure 36: Other baby foods, Eastern Europe, distribution channels by value (%), 2007−08 105
Figure 37: Annual data review process 109

LIST OF TABLES
Table 1: Baby food category definitions 10
Table 2: Baby food distribution channels 11
Table 3: Eastern Europe baby food value (country-wise), 2003−08 ($m) 21
Table 4: Eastern Europe baby food value (country-wise) forecast, 2008−13 ($m) 22
Table 5: Eastern Europe baby food volume (country-wise), 2003−08 (kg, million) 23
Table 6: Eastern Europe baby food volume (country-wise) forecast, 2008−13 (kg, million) 24
Table 7: Baby food, Eastern Europe, value by category ($m), 2003−08 25
Table 8: Baby food, Eastern Europe, value forecast by category ($m), 2008−13 26
Table 9: Baby food, Eastern Europe, volume by category (kg, million), 2003−08 28
Table 10: Baby food, Eastern Europe, volume forecast by category (kg, million), 2008−13 29
Table 11: Baby food, Eastern Europe, company share (top 20 companies) by value (%), 2007−08 31
Table 12: Baby food, Eastern Europe, value by company ($m), 2007−08 32
Table 13: Baby food, Eastern Europe, distribution channels by value (%), 2007−08 34
Table 14: Baby food, Eastern Europe, value by distribution channel ($m), 2007−08 34
Table 15: Baby food, Eastern Europe, expenditure per capita ($), 2003−08 36
Table 16: Baby food, Eastern Europe, forecast expenditure per capita ($), 2008