CHAPTER 1 LIGHT TRUCKS IN TAIWAN 12 1.1 Market Overview 12 1.2 Market Value 14 1.3 Market Volume 15 1.4 Market Segmentation I 16 1.5 Market Segmentation II 17 1.6 Market Share 18 1.7 Five Forces Analysis 19 1.8 Market Forecasts 25 CHAPTER 2 MEDIUM & HEAVY TRUCKS IN TAIWAN 27 2.1 Market Overview 27 2.2 Market Value 29 2.3 Market Volume 30 2.4 Market Segmentation I 31 2.5 Market Segmentation II 32 2.6 Market Share 33 2.7 Five Forces Analysis 34 2.8 Market Forecasts 40 CHAPTER 3 MOTORCYCLES IN TAIWAN 42 3.1 Market Overview 42 3.2 Market Value 44 3.3 Market Volume 45 3.4 Market Segmentation I 46 3.5 Market Segmentation II 47 3.6 Market Share 48 3.7 Five Forces Analysis 49 3.8 Market Forecasts 56 CHAPTER 4 NEW CARS IN TAIWAN 58 4.1 Market Overview 58 4.2 Market Value 60 4.3 Market Volume 61 4.4 Market Segmentation 62 4.5 Market Share 63 4.6 Five Forces Analysis 64 4.7 Market Forecasts 70 CHAPTER 5 TRUCKS IN TAIWAN 72 5.1 Market Overview 72 5.2 Market Value 74 5.3 Market Volume 75 5.4 Market Segmentation I 76 5.5 Market Segmentation II 77 5.6 Market Share 78 5.7 Five Forces Analysis 79 5.8 Market Forecasts 85 CHAPTER 6 MACROECONOMIC INDICATORS 87 CHAPTER 7 APPENDIX 89 7.1 Data Research Methodology 89
LIST OF TABLES Table 1: Taiwan Light Trucks Market Value: $ million, 2005-2009 (e) 14 Table 2: Taiwan Light Trucks Market Volume: Units thousand, 2005-2009 (e) 15 Table 3: Taiwan Light Trucks Market Segmentation I: % Share, by Value, 2009 (e) 16 Table 4: Taiwan Light Trucks Market Segmentation II: % Share, by Value, 2009 (e) 17 Table 5: Taiwan Light Trucks Market Share: % Share, by Volume, 2009 (e) 18 Table 6: Taiwan Light Trucks Market Value Forecast: $ million, 2009-2014 25 Table 7: Taiwan Light Trucks Market Volume Forecast: Units thousand, 2009-2014 26 Table 8: Taiwan Medium & Heavy Trucks Market Value: $ million, 2005-2009(e) 29 Table 9: Taiwan Medium & Heavy Trucks Market Volume: Units thousand, 2005-2009(e) 30 Table 10: Taiwan Medium & Heavy Trucks Market Segmentation I: % Share, by Value, 2009(e) 31 Table 11: Taiwan Medium & Heavy Trucks Market Segmentation II: % Share, by Value, 2009(e) 32 Table 12: Taiwan Medium & Heavy Trucks Market Share: % Share, by Value, 2009(e) 33 Table 13: Taiwan Medium & Heavy Trucks Market Value Forecast: $ million, 2009-2014 40 Table 14: Taiwan Medium & Heavy Trucks Market Volume Forecast: Units thousand, 2009-2014 41 Table 15: Taiwan Motorcycles Market Value: $ million, 2004-2008 44 Table 16: Taiwan Motorcycles Market Volume: Units thousand, 2004-2008 45 Table 17: Taiwan Motorcycles Market Segmentation I: % Share, by Value, 2008 46 Table 18: Taiwan Motorcycles Market Segmentation II: % Share, by Value, 2008 47 Table 19: Taiwan Motorcycles Market Share: % Share, by Volume, 2008 48 Table 20: Taiwan Motorcycles Market Value Forecast: $ million, 2008-2013 56 Table 21: Taiwan Motorcycles Market Volume Forecast: Units thousand, 2008-2013 57 Table 22: Taiwan New Cars Market Value: $ billion, 2005-2009 (e) 60 Table 23: Taiwan New Cars Market Volume: Units thousand, 2005-2009(e) 61 Table 24: Taiwan New Cars Market Segmentation: % Share, by Value, 2009(e) 62 Table 25: Taiwan New Cars Market Share: % Share, by Volume, 2009(e) 63 Table 26: Taiwan New Cars Market Value Forecast: $ billion, 2009-2014 70 Table 27: Taiwan New Cars Market Volume Forecast: Units thousand, 2009-2014 71 Table 28: Taiwan Trucks Market Value: $ million, 2005-2009(e) 74 Table 29: Taiwan Trucks Market Volume: Units, 2005-2009(e) 75 Table 30: Taiwan Trucks Market Segmentation I: % Share, by Value, 2009(e) 76 Table 31: Taiwan Trucks Market Segmentation II: % Share, by Value, 2009(e) 77 Table 32: Taiwan Trucks Market Share: % Share, by Volume, 2009(e) 78 Table 33: Taiwan Trucks Market Value Forecast: $ million, 2009-2014 85 Table 34: Taiwan Trucks Market Volume Forecast: Units, 2009-2014 86 Table 35: Taiwan Size of Population (million) , 2005-2009 (e) 87 Table 36: Taiwan GDP (Current Prices, $ billion), 2005-2009 (e) 87 Table 37: Taiwan Inflation, 2005-2009 (e) 88 Table 38: Taiwan Exchange Rate, 2005-2009 (e) 88
LIST OF FIGURES Figure 1: Taiwan Light Trucks Market Value: $ million, 2005-2009 (e) 14 Figure 2: Taiwan Light Trucks Market Volume: Units thousand, 2005-2009 (e) 15 Figure 3: Taiwan Light Trucks Market Segmentation I: % Share, by Value, 2009 (e) 16 Figure 4: Taiwan Light Trucks Market Segmentation II: % Share, by Value, 2009 (e) 17 Figure 5: Taiwan Light Trucks Market Share: % Share, by Volume, 2009 (e) 18 Figure 6: Forces Driving Competition in the Light Trucks Market in Taiwan, 2009 19 Figure 7: Drivers of Buyer Power in the Light Trucks Market in Taiwan, 2009 20 Figure 8: Drivers of Supplier Power in the Light Trucks Market in Taiwan, 2009 21 Figure 9: Factors Influencing the Likelihood of New Entrants in the Light Trucks Market in Taiwan, 2009 22 Figure 10: Factors Influencing the Threat of Substitutes in the Light Trucks Market in Taiwan, 2009 23 Figure 11: Drivers of Degree of Rivalry in the Light Trucks Market in Taiwan, 2009 24 Figure 12: Taiwan Light Trucks Market Value Forecast: $ million, 2009-2014 25 Figure 13: Taiwan Light Trucks Market Volume Forecast: Units thousand, 2009-2014 26 Figure 14: Taiwan Medium & Heavy Trucks Market Value: $ million, 2005-2009(e) 29 Figure 15: Taiwan Medium & Heavy Trucks Market Volume: Units thousand, 2005-2009(e) 30 Figure 16: Taiwan Medium & Heavy Trucks Market Segmentation I: % Share, by Value, 2009(e) 31 Figure 17: Taiwan Medium & Heavy Trucks Market Segmentation II: % Share, by Value, 2009(e) 32 Figure 18: Taiwan Medium & Heavy Trucks Market Share: % Share, by Value, 2009(e) 33 Figure 19: Forces Driving Competition in the Medium & Heavy Trucks Market in Taiwan, 2009 34 Figure 20: Drivers of Buyer Power in the Medium & Heavy Trucks Market in Taiwan, 2009 35 Figure 21: Drivers of Supplier Power in the Medium & Heavy Trucks Market in Taiwan, 2009 36 Figure 22: Factors Influencing the Likelihood of New Entrants in the Medium & Heavy Trucks Market in Taiwan, 2009 37 Figure 23: Factors Influencing the Threat of Substitutes in the Medium & Heavy Trucks Market in Taiwan, 2009 38 Figure 24: Drivers of Degree of Rivalry in the Medium & Heavy Trucks Market in Taiwan, 2009 39 Figure 25: Taiwan Medium & Heavy Trucks Market Value Forecast: $ million, 2009-2014 40 Figure 26: Taiwan Medium & Heavy Trucks Market Volume Forecast: Units thousand, 2009-2014 41 Figure 27: Taiwan Motorcycles Market Value: $ million, 2004-2008 44 Figure 28: Taiwan Motorcycles Market Volume: Units thousand, 2004-2008 45 Figure 29: Taiwan Motorcycles Market Segmentation I: % Share, by Value, 2008 46 Figure 30: Taiwan Motorcycles Market Segmentation II: % Share, by Value, 2008 47 Figure 31: Taiwan Motorcycles Market Share: % Share, by Volume, 2008 48 Figure 32: Forces Driving Competition in the Motorcycles Market in Taiwan, 2008 49 Figure 33: Drivers of Buyer Power in the Motorcycles Market in Taiwan, 2008 51 Figure 34: Drivers of Supplier Power in the Motorcycles Market in Taiwan, 2008 52 Figure 35: Factors Influencing the Likelihood of New Entrants in the Motorcycles Market in Taiwan, 2008 53 Figure 36: Factors Influencing the Threat of Substitutes in the Motorcycles Market in Taiwan, 2008 54 Figure 37: Drivers of Degree of Rivalry in the Motorcycles Market in Taiwan, 2008 55 Figure 38: Taiwan Motorcycles Market Value Forecast: $ million, 2008-2013 56 Figure 39: Taiwan Motorcycles Market Volume Forecast: Units thousand, 2008-2013 5
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