Automotive: Canada Industry Guide is an essential resource for top-level data and analysis covering the Canada Automotive industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis with distinct chapters for Light trucks, Medium & Heavy Trucks, Motorcycles, New Cars and Trucks

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation for Light trucks, Medium & Heavy Trucks, Motorcycles, New Cars and Trucks

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes five-year forecasts for Light trucks, Medium & Heavy Trucks, Motorcycles, New Cars and Trucks

Highlights

* The Canadian trucks market generated total revenues of $14.7 billion in 2009, representing a compound annual rate of change (CARC) of -3.5% for the period spanning 2005-2009.

* The Canadian light trucks market generated total revenues of $8.7 billion in 2009, representing a compound annual rate of change (CARC) of -2.3% for the period spanning 2005-2009.

* The Canadian medium and heavy trucks market generated total revenues of $6 billion in 2009, representing a compound annual rate of change (CARC) of -5.1% for the period spanning 2005-2009.

* The Canadian motorcycles market generated total revenues of $940.9 million in 2008, representing a compound annual growth rate (CAGR) of 1.2% for the period spanning 2004-2008.

* The Canadian new cars market generated total revenues of $27.4 billion in 2009, representing a compound annual growth rate (CAGR) of 3.8% for the period spanning 2005-2009.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

CHAPTER 1 LIGHT TRUCKS IN CANADA 12
1.1 Market Overview 12
1.2 Market Value 14
1.3 Market Volume 15
1.4 Market Segmentation I 16
1.5 Market Segmentation II 17
1.6 Market Share 18
1.7 Five Forces Analysis 19
1.8 Market Forecasts 25
CHAPTER 2 MEDIUM & HEAVY TRUCKS IN CANADA 27
2.1 Market Overview 27
2.2 Market Value 29
2.3 Market Volume 30
2.4 Market Segmentation I 31
2.5 Market Segmentation II 32
2.6 Market Share 33
2.7 Five Forces Analysis 34
2.8 Market Forecasts 40
CHAPTER 3 MOTORCYCLES IN CANADA 42
3.1 Market Overview 42
3.2 Market Value 44
3.3 Market Volume 45
3.4 Market Segmentation I 46
3.5 Market Segmentation II 47
3.6 Market Share 48
3.7 Five Forces Analysis 49
3.8 Market Forecasts 56
CHAPTER 4 NEW CARS IN CANADA 58
4.1 Market Overview 58
4.2 Market Value 60
4.3 Market Volume 61
4.4 Market Segmentation 62
4.5 Market Share 63
4.6 Five Forces Analysis 64
4.7 Market Forecasts 70
CHAPTER 5 TRUCKS IN CANADA 72
5.1 Market Overview 72
5.2 Market Value 74
5.3 Market Volume 75
5.4 Market Segmentation I 76
5.5 Market Segmentation II 77
5.6 Market Share 78
5.7 Five Forces Analysis 79
5.8 Market Forecasts 85
CHAPTER 6 MACROECONOMIC INDICATORS 87
CHAPTER 7 APPENDIX 89
7.1 Data Research Methodology 89


LIST OF TABLES
Table 1: Canada Light trucks Market Value: $ million, 2005-2009 (e) 14
Table 2: Canada Light trucks Market Volume: Units thousand, 2005-2009 (e) 15
Table 3: Canada Light trucks Market Segmentation I: % Share, by Value, 2009 (e) 16
Table 4: Canada Light trucks Market Segmentation II: % Share, by Value, 2009 (e) 17
Table 5: Canada Light trucks Market Share: % Share, by Volume, 2009 (e) 18
Table 6: Canada Light trucks Market Value Forecast: $ million, 2009-2014 25
Table 7: Canada Light trucks Market Volume Forecast: Units thousand, 2009-2014 26
Table 8: Canada Medium & Heavy Trucks Market Value: $ billion, 2005-2009(e) 29
Table 9: Canada Medium & Heavy Trucks Market Volume: Units thousand, 2005-2009(e) 30
Table 10: Canada Medium & Heavy Trucks Market Segmentation I: % Share, by Value, 2009(e) 31
Table 11: Canada Medium & Heavy Trucks Market Segmentation II: % Share, by Value, 2009(e) 32
Table 12: Canada Medium & Heavy Trucks Market Share: % Share, by Volume, 2009(e) 33
Table 13: Canada Medium & Heavy Trucks Market Value Forecast: $ billion, 2009-2014 40
Table 14: Canada Medium & Heavy Trucks Market Volume Forecast: Units thousand, 2009-2014 41
Table 15: Canada Motorcycles Market Value: $ million, 2004-2008 44
Table 16: Canada Motorcycles Market Volume: Units thousand, 2004-2008 45
Table 17: Canada Motorcycles Market Segmentation I: % Share, by Value, 2008 46
Table 18: Canada Motorcycles Market Segmentation II: % Share, by Value, 2008 47
Table 19: Canada Motorcycles Market Share: % Share, by Volume, 2008 48
Table 20: Canada Motorcycles Market Value Forecast: $ million, 2008-2013 56
Table 21: Canada Motorcycles Market Volume Forecast: Units thousand, 2008-2013 57
Table 22: Canada New Cars Market Value: $ billion, 2005-2009 (e) 60
Table 23: Canada New Cars Market Volume: Units thousand, 2005-2009(e) 61
Table 24: Canada New Cars Market Segmentation: % Share, by Value, 2009(e) 62
Table 25: Canada New Cars Market Share: % Share, by Volume, 2009 (e) 63
Table 26: Canada New Cars Market Value Forecast: $ billion, 2009-2014 70
Table 27: Canada New Cars Market Volume Forecast: Units thousand, 2009-2014 71
Table 28: Canada Trucks Market Value: $ billion, 2005-2009 74
Table 29: Canada Trucks Market Volume: Units thousand, 2005-2009 75
Table 30: Canada Trucks Market Segmentation I: % Share, by Value, 2009 76
Table 31: Canada Trucks Market Segmentation II: % Share, by Value, 2009 77
Table 32: Canada Trucks Market Share: % Share, by Volume, 2009 78
Table 33: Canada Trucks Market Value Forecast: $ billion, 2009-2014 85
Table 34: Canada Trucks Market Volume Forecast: Units thousand, 2009-2014 86
Table 35: Canada Size of Population (million) , 2005-2009 (e) 87
Table 36: Canada GDP (Current Prices, $ billion), 2005-2009 (e) 87
Table 37: Canada Inflation, 2005-2009 (e) 88
Table 38: Canada Exchange Rate, 2005-2009 (e) 88


LIST OF FIGURES
Figure 1: Canada Light trucks Market Value: $ million, 2005-2009 (e) 14
Figure 2: Canada Light trucks Market Volume: Units thousand, 2005-2009 (e) 15
Figure 3: Canada Light trucks Market Segmentation I: % Share, by Value, 2009 (e) 16
Figure 4: Canada Light trucks Market Segmentation II: % Share, by Value, 2009 (e) 17
Figure 5: Canada Light trucks Market Share: % Share, by Volume, 2009 (e) 18
Figure 6: Forces Driving Competition in the Light Trucks Market in Canada, 2009 19
Figure 7: Drivers of Buyer Power in the Light Trucks Market in Canada, 2009 20
Figure 8: Drivers of Supplier Power in the Light Trucks Market in Canada, 2009 21
Figure 9: Factors Influencing the Likelihood of New Entrants in the Light Trucks Market in Canada, 2009 22
Figure 10: Factors Influencing the Threat of Substitutes in the Light Trucks Market in Canada, 2009 23
Figure 11: Drivers of Degree of Rivalry in the Light Trucks Market in Canada, 2009 24
Figure 12: Canada Light trucks Market Value Forecast: $ million, 2009-2014 25
Figure 13: Canada Light trucks Market Volume Forecast: Units thousand, 2009-2014 26
Figure 14: Canada Medium & Heavy Trucks Market Value: $ billion, 2005-2009(e) 29
Figure 15: Canada Medium & Heavy Trucks Market Volume: Units thousand, 2005-2009(e) 30
Figure 16: Canada Medium & Heavy Trucks Market Segmentation I: % Share, by Value, 2009(e) 31
Figure 17: Canada Medium & Heavy Trucks Market Segmentation II: % Share, by Value, 2009(e) 32
Figure 18: Canada Medium & Heavy Trucks Market Share: % Share, by Volume, 2009(e) 33
Figure 19: Forces Driving Competition in the Medium & Heavy Trucks Market in Canada, 2009 34
Figure 20: Drivers of Buyer Power in the Medium & Heavy Trucks Market in Canada, 2009 35
Figure 21: Drivers of Supplier Power in the Medium & Heavy Trucks Market in Canada, 2009 36
Figure 22: Factors Influencing the Likelihood of New Entrants in the Medium & Heavy Trucks Market in Canada, 2009 37
Figure 23: Factors Influencing the Threat of Substitutes in the Medium & Heavy Trucks Market in Canada, 2009 38
Figure 24: Drivers of Degree of Rivalry in the Medium & Heavy Trucks Market in Canada, 2009 39
Figure 25: Canada Medium & Heavy Trucks Market Value Forecast: $ billion, 2009-2014 40
Figure 26: Canada Medium & Heavy Trucks Market Volume Forecast: Units thousand, 2009-2014 41
Figure 27: Canada Motorcycles Market Value: $ million, 2004-2008 44
Figure 28: Canada Motorcycles Market Volume: Units thousand, 2004-2008 45
Figure 29: Canada Motorcycles Market Segmentation I: % Share, by Value, 2008 46
Figure 30: Canada Motorcycles Market Segmentation II: % Share, by Value, 2008 47
Figure 31: Canada Motorcycles Market Share: % Share, by Volume, 2008 48
Figure 32: Forces Driving Competition in the Motorcycles Market in Canada, 2008 49
Figure 33: Drivers of Buyer Power in the Motorcycles Market in Canada, 2008 51
Figure 34: Drivers of Supplier Power in the Motorcycles Market in Canada, 2008 52
Figure 35: Factors Influencing the Likelihood of New Entrants in the Motorcycles Market in Canada, 2008 53
Figure 36: Factors Influencing the Threat of Substitutes in the Motorcycles Market in Canada, 2008 54
Figure 37: Drivers of Degree of Rivalry in the Motorcycles Market in Canada, 2008 55
Figure 38: Canada Motorcycles Market Value Forecast: $ million, 2008-2013 56
Figure 39: Canada Motorcycles Market Volume Forecast: Units thousand, 2008-