Aluminum in Europe industry profile is an essential resource for top-level data and analysis covering the aluminum industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.
 
 Scope
 
 * Contains an executive summary and data on value, volume and/or segmentation
 
 * Provides textual analysis of the industry’s recent performance and future prospects
 
 * Incorporates in-depth five forces competitive environment analysis and scorecards
 
 * Includes a five-year forecast of the industry
 
 * The leading companies are profiled with supporting key financial metrics
 
 * Supported by the key macroeconomic and demographic data affecting the market
 
 Highlights
 
 * Detailed information is included on market size, measured by value and/or volume
 
 * Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape
 
 * Market shares are covered by manufacturer or brand
 
 Why you should buy this report
 
 * Spot future trends and developments
 
 * Inform your business decisions
 
 * Add weight to presentations and marketing materials
 
 * Save time carrying out entry-level research
 
 Market Definition
 
 The aluminum industry consists of primary aluminum (made from alumina) only, secondary aluminum (made by recycling of scrap aluminum) is excluded. Industry volume is defined as the quantity of primary aluminum produced at sites within each country or geographical region, and industry value is calculated as the production volume multiplied by annual average manufacturer selling price, regardless of whether the production is sold to third parties or used in-house.
 
 Company shares are by primary production volume in the geographical region. Certain companies described in the Leading Companies chapter may have only secondary aluminum operations, but are included to provide a more complete picture of the competitive landscape.
 
 All currency conversions are at 2008 average annual exchange rates.
 
 For the purpose of this report Europe is deemed to comprise of Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.
 
 The global figure is deemed to comprise of the Americas, Asia-Pacific and Europe.
 
 The Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the US.
 
 Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

EXECUTIVE SUMMARY 3
 CHAPTER 1 Market Overview 7
 1.1 Market Definition 7
 1.2 Research Highlights 7
 1.3 Market Analysis 8
 CHAPTER 2 Market Value 9
 CHAPTER 3 Market Volume 10
 CHAPTER 4 Market Segmentation 11
 CHAPTER 5 Market Share 12
 CHAPTER 6 Five Forces Analysis 13
 6.1 Summary 13
 6.2 Buyer Power 15
 6.3 Supplier Power 17
 6.4 New Entrants 19
 6.5 Substitutes 20
 6.6 Rivalry 21
 CHAPTER 7 Leading Companies 22
 7.1 RusAl 22
 7.2 Norsk Hydro ASA 24
 7.3 Rio Tinto Alcan 27
 7.4 Alcoa Inc. 29
 CHAPTER 8 Market Forecasts 32
 8.1 Market Value Forecast 32
 8.2 Market Volume Forecast 33
 CHAPTER 9 Macroeconomic Indicators 34
 CHAPTER 10 Appendix 35
 10.1 Methodology 35
 10.2 Industry Associations 36
 10.3 Related Datamonitor Research 36
 
 LIST OF TABLES
 Table 1: Europe Aluminum Industry Value: $ billion, 2004-2008 9
 Table 2: Europe Aluminum Industry Volume: Tonnes million, 2004-2008 10
 Table 3: Europe Aluminum Industry Segmentation: % Share, by Value, 2008 11
 Table 4: Europe Aluminum Industry Share: % Share, by Volume, 2008 12
 Table 5: Key Facts: RusAl 22
 Table 6: Key Facts: Norsk Hydro ASA 24
 Table 7: Key Financials: Norsk Hydro ASA 26
 Table 8: Key Facts: Rio Tinto Alcan 27
 Table 9: Key Facts: Alcoa Inc. 29
 Table 10: Key Financials: Alcoa Inc. 31
 Table 11: Europe Aluminum Industry Value Forecast: $ billion, 2008-2013 32
 Table 12: Europe Aluminum Industry Volume Forecast: Tonnes million, 2008-2013 33
 Table 13: Europe Exchange Rate, 2004-2008 34