Airlines in Taiwan industry profile is an essential resource for top-level data and analysis covering the airlines industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of the industry’s recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of the industry
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market

Highlights
* Detailed information is included on market size, measured by value and/or volume
* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research

Market Definition
The airlines industry comprises passenger air transportation, both scheduled and chartered, but excludes air freight transport. Industry volumes are defined as the total number of passengers enplaned at all airports within the country or region. Industry value is defined as the total revenue obtained by airlines from transporting these passengers. This avoids the double-counting of passengers. All currency conversions in this profile were carried out using constant 2007 average annual exchange rates.

For the purpose of this report, Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Five Forces Analysis 13
6.1 Summary 13
6.2 Buyer Power 15
6.3 Supplier Power 16
6.4 New Entrants 17
6.5 Substitutes 19
6.6 Rivalry 20

CHAPTER 7 Leading Companies 21
7.1 Cathay Pacific Airways Limited 21
7.2 EVA Airways Corporation 23
7.3 Air China Limited 25
CHAPTER 8 Market Forecasts 28
8.1 Market Value Forecast 28
8.2 Market Volume Forecast 29
CHAPTER 9 Macroeconomic Indicators 30
CHAPTER 10 Appendix 32
10.1 Methodology 32
10.2 Industry Associations 33
10.3 Related Datamonitor Research 33

LIST OF TABLES
Table 1: Taiwan Airlines Industry Value: $ billion, 2004-2008 9
Table 2: Taiwan Airlines Industry Volume: Passengers million, 2004-2008 10
Table 3: Taiwan Airlines Market Segmentation I: % Share, by Volume, 2008 11
Table 4: Taiwan Airlines Industry Segmentation II: % Share, by Value, 2008 12
Table 5: Key Facts: Cathay Pacific Airways Limited 21
Table 6: Key Financials: Cathay Pacific Airways Limited 22
Table 7: Key Facts: EVA Airways Corporation 23
Table 8: Key Financials: EVA Airways Corporation 24
Table 9: Key Facts: Air China Limited 25
Table 10: Key Financials: Air China Limited 27
Table 11: Taiwan Airlines Industry Value Forecast: $ billion, 2008-2013 28
Table 12: Taiwan Airlines Industry Volume Forecast: Passengers million, 2008-2013 29
Table 13: Taiwan Size of Population (million) , 2004-2008 30
Table 14: Taiwan GDP (Constant 2000 Prices, $ billion), 2004-2008 30
Table 15: Taiwan Inflation, 2004-2008 30
Table 16: Taiwan Exchange Rate, 2004-2008 31