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Air Fresheners in Germany |
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Introduction
Air Fresheners in Germany industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Germany air fresheners market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Highlights
*The air fresheners market consists of the retail sales of continuous air fresheners, electrical air fresheners, car air fresheners, and pump/aerosol air fresheners. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.
*The German air fresheners market generated total revenues of $469.7 million in 2010, representing a compound annual growth rate (CAGR) of 7.6% for the period spanning 2006-2010.
*Electrical air fresheners sales proved the most lucrative for the German air fresheners market in 2010, generating total revenues of $243.2 million, equivalent to 51.8% of the market's overall value.
*The performance of the market is forecast to decelerate, with an anticipated CAGR of 5.7% for the five-year period 2010-2015, which is expected to lead the market to a value of $619.2 million by the end of 2015.
Features
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the air fresheners market in Germany
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the air fresheners market in Germany
Leading company profiles reveal details of key air fresheners market players global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Germany air fresheners market with five year forecasts by both value and volume
Macroeconomic indicators provide insight into general trends within the Germany economy
Key Questions Answered
What was the size of the Germany air fresheners market by value in 2010?
What will be the size of the Germany air fresheners market in 2015?
What factors are affecting the strength of competition in the Germany air fresheners market?
How has the market performed over the last five years?
Who are the top competitiors in Germany's air fresheners market? |
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Table of Contents : |
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
S.C. Johnson & Son, Inc. 21
Reckitt Benckiser Group plc 23
The Procter & Gamble Company 27
MARKET DISTRIBUTION 32
MARKET FORECASTS 33
Market value forecast 33
Market volume forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40
LIST OF TABLES
Table 1: Germany air fresheners market value: $ million, 200610 10
Table 2: Germany air fresheners market volume: million units, 200610 11
Table 3: Germany air fresheners market segmentation I:% share, by value, 2010 12
Table 4: Germany air fresheners market segmentation II: % share, by value, 2010 13
Table 5: Germany air fresheners market share: % share, by value, 2010 14
Table 6: S.C. Johnson & Son, Inc.: key facts 21
Table 7: Reckitt Benckiser Group plc: key facts 23
Table 8: Reckitt Benckiser Group plc: key financials ($) 25
Table 9: Reckitt Benckiser Group plc: key financials (£) 25
Table 10: Reckitt Benckiser Group plc: key financial ratios 25
Table 11: The Procter & Gamble Company: key facts 27
Table 12: The Procter & Gamble Company: key financials ($) 29
Table 13: The Procter & Gamble Company: key financial ratios 30
Table 14: Germany air fresheners market distribution: % share, by value, 2010 32
Table 15: Germany air fresheners market value forecast: $ million, 201015 33
Table 16: Germany air fresheners market volume forecast: million units, 201015 34
Table 17: Germany size of population (million), 200610 35
Table 18: Germany gdp (constant 2000 prices, $ billion), 200610 35
Table 19: Germany gdp (current prices, $ billion), 200610 35
Table 20: Germany inflation, 200610 36
Table 21: Germany consumer price index (absolute), 200610 36
Table 22: Germany exchange rate, 200610 36
LIST OF FIGURES
Figure 1: Germany air fresheners market value: $ million, 200610 10
Figure 2: Germany air fresheners market volume: million units, 200610 11
Figure 3: Germany air fresheners market segmentation I:% share, by value, 2010 12
Figure 4: Germany air fresheners market segmentation II: % share, by value, 2010 13
Figure 5: Germany air fresheners market share: % share, by value, 2010 14
Figure 6: Forces driving competition in the air fresheners market in Germany, 2010 15
Figure 7: Drivers of buyer power in the air fresheners market in Germany, 2010 16
Figure 8: Drivers of supplier power in the air fresheners market in Germany, 2010 17
Figure 9: Factors influencing the likelihood of new entrants in the air fresheners market in Germany, 2010 18
Figure 10: Factors influencing the threat of substitutes in the air fresheners market in Germany, 2010 19
Figure 11: Drivers of degree of rivalry in the air fresheners market in Germany, 2010 20
Figure 12: Reckitt Benckiser Group plc: revenues & profitability 26
Figure 13: Reckitt Benckiser Group plc: assets & liabilities 26
Figure 14: The Procter & Gamble Company: revenues & profitability 30
Figure 15: The Procter & Gamble Company: assets & liabilities 31
Figure 16: Germany air fresheners market distribution: % share, by value, 2010 32
Figure 17: Germany air fresheners market value forecast: $ million, 201015 33
Figure 18: Germany air fresheners market volume forecast: million units, 201015 34 |
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Published By : MarketLine |
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