Introduction

Air Fresheners in China industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the China air fresheners market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The air fresheners market consists of the retail sales of continuous air fresheners, electrical air fresheners, car air fresheners, and pump/aerosol air fresheners. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.

*The Chinese air fresheners market generated total revenues of $236.5 million in 2010, representing a compound annual growth rate (CAGR) of 9.1% for the period spanning 2006-2010.

*Pump/aerosol air fresheners sales proved the most lucrative for the Chinese air fresheners market in 2010, generating total revenues of $126.4 million, equivalent to 53.5% of the market's overall value.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 7.3% for the five-year period 2010-2015, which is expected to lead the market to a value of $336.5 million by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the air fresheners market in China

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the air fresheners market in China

Leading company profiles reveal details of key air fresheners market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the China air fresheners market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the China economy

Key Questions Answered

What was the size of the China air fresheners market by value in 2010?

What will be the size of the China air fresheners market in 2015?

What factors are affecting the strength of competition in the China air fresheners market?

How has the market performed over the last five years?

Who are the top competitiors in China's air fresheners market?
 

EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
S.C. Johnson & Son, Inc. 21
Shamood Daily Use Products Co., Ltd. 23
Guangzhou Jiali Daily Chemicals Co. Ltd. 24
MARKET DISTRIBUTION 25
MARKET FORECASTS 26
Market value forecast 26
Market volume forecast 27
MACROECONOMIC INDICATORS 28
APPENDIX 30
Methodology 30
Industry associations 31
Related Datamonitor research 31
Disclaimer 32
ABOUT DATAMONITOR 33
Premium Reports 33
Summary Reports 33
Datamonitor consulting 33

LIST OF TABLES
Table 1: China air fresheners market value: $ million, 2006–10 10
Table 2: China air fresheners market volume: million units, 2006–10 11
Table 3: China air fresheners market segmentation I:% share, by value, 2010 12
Table 4: China air fresheners market segmentation II: % share, by value, 2010 13
Table 5: China air fresheners market share: % share, by value, 2010 14
Table 6: S.C. Johnson & Son, Inc.: key facts 21
Table 7: Shamood Daily Use Products Co., Ltd.: key facts 23
Table 8: Guangzhou Jiali Daily Chemicals Co. Ltd.: key facts 24
Table 9: China air fresheners market distribution: % share, by value, 2010 25
Table 10: China air fresheners market value forecast: $ million, 2010–15 26
Table 11: China air fresheners market volume forecast: million units, 2010–15 27
Table 12: China size of population (million), 2006–10 28
Table 13: China gdp (constant 2000 prices, $ billion), 2006–10 28
Table 14: China gdp (current prices, $ billion), 2006–10 28
Table 15: China inflation, 2006–10 29
Table 16: China consumer price index (absolute), 2006–10 29
Table 17: China exchange rate, 2006–10 29

LIST OF FIGURES
Figure 1: China air fresheners market value: $ million, 2006–10 10
Figure 2: China air fresheners market volume: million units, 2006–10 11
Figure 3: China air fresheners market segmentation I:% share, by value, 2010 12
Figure 4: China air fresheners market segmentation II: % share, by value, 2010 13
Figure 5: China air fresheners market share: % share, by value, 2010 14
Figure 6: Forces driving competition in the air fresheners market in China, 2010 15
Figure 7: Drivers of buyer power in the air fresheners market in China, 2010 16
Figure 8: Drivers of supplier power in the air fresheners market in China, 2010 17
Figure 9: Factors influencing the likelihood of new entrants in the air fresheners market in China, 2010 18
Figure 10: Factors influencing the threat of substitutes in the air fresheners market in China, 2010 19
Figure 11: Drivers of degree of rivalry in the air fresheners market in China, 2010 20
Figure 12: China air fresheners market distribution: % share, by value, 2010 25
Figure 13: China air fresheners market value forecast: $ million, 2010–15 26
Figure 14: China air fresheners market volume forecast: million units, 2010–15 27