Air Fresheners in Belgium industry profile is an essential resource for top-level data and analysis covering the air fresheners industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The air fresheners market consists of continuous air fresheners, electrical air fresheners and pump/aerosol air fresheners. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant annual average exchange rates.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.
 

EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Five Forces Analysis 14
7.1 Summary 14
7.2 Buyer Power 15
7.3 Supplier Power 16
7.4 New Entrants 17
7.5 Substitutes 18
7.6 Rivalry 19

CHAPTER 8 Leading Companies 20
8.1 S.C. Johnson & Son, Inc. 20
8.2 Reckitt Benckiser PLC 22
8.3 Sara Lee Corporation 25
CHAPTER 9 Distribution 29
CHAPTER 10 Market Forecasts 30
10.1 Market Value Forecast 30
10.2 Market Volume Forecast 31
CHAPTER 11 Macroeconomic Indicators 32
CHAPTER 12 Appendix 34
12.1 Methodology 34
12.2 Industry Associations 35
12.3 Related Datamonitor Research 35

LIST OF TABLES
Table 1: Belgium Air Fresheners Market Value: $ million, 2004-2008 9
Table 2: Belgium Air Fresheners Market Volume: Units million, 2004-2008 10
Table 3: Belgium Air Fresheners Market Segmentation I: % Share, by Value, 2008 11
Table 4: Belgium Air Fresheners Market Segmentation II: % Share, by Value, 2008 12
Table 5: Belgium Air Fresheners Market Share: % Share, by Value, 2008 13
Table 6: Key Facts: S.C. Johnson & Son, Inc. 20
Table 7: Key Facts: Reckitt Benckiser PLC 22
Table 8: Key Financials: Reckitt Benckiser PLC 24
Table 9: Key Facts: Sara Lee Corporation 25
Table 10: Key Financials: Sara Lee Corporation 28
Table 11: Belgium Air Fresheners Distribution: % Share, by Value, 2008 29
Table 12: Belgium Air Fresheners Market Value Forecast: $ million, 2008-2013 30
Table 13: Belgium Air Fresheners Market Volume Forecast: Units million, 2008-2013 31
Table 14: Belgium Size of Population (million) , 2004-2008 32
Table 15: Belgium GDP (Constant 2000 Prices, $ billion), 2004-2008 32
Table 16: Belgium Inflation, 2004-2008 32
Table 17: Belgium Exchange Rate, 2004-2008 33