Agricultural Products in Italy industry profile is an essential resource for top-level data and analysis covering the Agricultural Products industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The agricultural product market is considered here as having six segments: cereals (barley, wheat, maize, rice, etc); fruit, vegetables, roots and tubers (apples, cabbages, potatoes, etc); oilcrops and pulses (lentils, soybeans, linseed, etc); sugarcrops and sweeteners (sugar, etc); spices and stimulants (coffee, ginger, etc); and nuts (walnuts, almonds, etc). It excludes livestock and poultry, fisheries, forestry, etc. The market volumes reflect supply (consumption) in each country, calculated on the basis of production plus imports minus exports. No allowance is made for changes in stock levels; also, forage crops and wastage are not included. Agricultural products are valued at producer prices, except for products sold directly to consumers, where retail prices are used. Any currency conversions included in this report have been calculated using constant 2008 annual average exchange rates.

The players shown in the leading companies section of this report are all food retailers, for which agricultural products are significant parts of their total sales.

For the purpose of this report Europe is deemed to comprise of Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Five Forces Analysis 13
6.1 Summary 13
6.2 Buyer Power 14
6.3 Supplier Power 15
6.4 New Entrants 16
6.5 Substitutes 17
6.6 Rivalry 18

CHAPTER 7 Leading Companies 19
7.1 Esselunga S.p.A. 19
7.2 Groupe Auchan 20
7.3 Carrefour S.A. 23
7.4 E. Leclerc 26
CHAPTER 8 Market Forecasts 27
8.1 Market Value Forecast 27
8.2 Market Volume Forecast 28
CHAPTER 9 Macroeconomic Indicators 29
CHAPTER 10 Appendix 31
10.1 Methodology 31
10.2 Industry Associations 32
10.3 Related Datamonitor Research 32

LIST OF TABLES
Table 1: Italy Agricultural Products Market Value: $ billion, 2004-2008 9
Table 2: Italy Agricultural Products Market Volume: Tonnes million, 2004-2008 10
Table 3: Italy Agricultural Products Market Segmentation I: % Share, by Value, 2008 11
Table 4: Italy Agricultural Products Market Segmentation II: % Share, by Value, 2008 12
Table 5: Key Facts: Esselunga S.p.A. 19
Table 6: Key Facts: Groupe Auchan 20
Table 7: Key Financials: Groupe Auchan 22
Table 8: Key Facts: Carrefour S.A. 23
Table 9: Key Financials: Carrefour S.A. 25
Table 10: Key Facts: E. Leclerc 26
Table 11: Italy Agricultural Products Market Value Forecast: $ billion, 2008-2013 27
Table 12: Italy Agricultural Products Market Volume Forecast: Tonnes million, 2008-2013 28
Table 13: Italy Size of Population (million) , 2004-2008 29
Table 14: Italy GDP (Constant 2000 Prices, $ billion), 2004-2008 29
Table 15: Italy Inflation, 2004-2008 29
Table 16: Italy Exchange Rate, 2004-2008 30