Introduction

Agricultural Products in Italy industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Italy agricultural products market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The agricultural product market is considered here as having six segments: cereals (barley, wheat, maize, rice, etc); fruit, vegetables, roots and tubers (apples, cabbages, potatoes, etc); oilcrops & pulses (lentils, soybeans, linseed, etc); sugarcrops and sweeteners (represented here by raw and refined sugar expressed as raw sugar equivalent); spices and stimulants (coffee, ginger, etc); and nuts (walnuts, almonds, etc).

*The Italian agricultural products market had total revenue of $32.4 billion in 2010, representing a compound annual rate of change (CARC) of -0.3% between 2006 and 2010.

*Market consumption volumes decreased with a CARC of -0.3% between 2006-2010, to reach a total of 68.9 million units in 2010.

*The performance of the market is forecast to accelerate, with an anticipated CARC of -0.2% for the five-year period 2010 - 2015, which is expected to drive the market to a value of $32 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the agricultural products market in Italy

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the agricultural products market in Italy

Leading company profiles reveal details of key agricultural products market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Italy agricultural products market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Italy economy

Key Questions Answered

What was the size of the Italy agricultural products market by value in 2010?

What will be the size of the Italy agricultural products market in 2015?

What factors are affecting the strength of competition in the Italy agricultural products market?

How has the market performed over the last five years?

Who are the top competitiors in Italys agricultural products market?

EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 15
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Auchan Groupe SA 21
Carrefour S.A. 25
E. Leclerc 29
Esselunga S.p.A. 30
MARKET FORECASTS 31
Market value forecast 31
Market volume forecast 32
MACROECONOMIC INDICATORS 33

APPENDIX 35
Methodology 35
Industry associations 36
Related Datamonitor research 36
Disclaimer 37
ABOUT DATAMONITOR 38
Premium Reports 38
Summary Reports 38
Datamonitor consulting 38

LIST OF TABLES
Table 1: Italy agricultural products market value: $ million, 2006–10 10
Table 2: Italy agricultural products market volume: million tons, 2006–10 11
Table 3: Italy agricultural products market segmentation I:% share, by value, 2010 12
Table 4: Italy agricultural products market segmentation II: % share, by value, 2010 13
Table 5: Auchan Groupe SA: key facts 21
Table 6: Auchan Groupe SA: key financials ($) 22
Table 7: Auchan Groupe SA: key financials (€) 23
Table 8: Auchan Groupe SA: key financial ratios 23
Table 9: Carrefour S.A.: key facts 25
Table 10: Carrefour S.A.: key financials ($) 26
Table 11: Carrefour S.A.: key financials (€) 27
Table 12: Carrefour S.A.: key financial ratios 27
Table 13: E. Leclerc: key facts 29
Table 14: Esselunga S.p.A.: key facts 30
Table 15: Italy agricultural products market value forecast: $ million, 2010–15 31
Table 16: Italy agricultural products market volume forecast: million tons, 2010–15 32
Table 17: Italy size of population (million), 2006–10 33
Table 18: Italy gdp (constant 2000 prices, $ billion), 2006–10 33
Table 19: Italy gdp (current prices, $ billion), 2006–10 33
Table 20: Italy inflation, 2006–10 34
Table 21: Italy consumer price index (absolute), 2006–10 34
Table 22: Italy exchange rate, 2006–10 34

LIST OF FIGURES
Figure 1: Italy agricultural products market value: $ million, 2006–10 10
Figure 2: Italy agricultural products market volume: million tons, 2006–10 11
Figure 3: Italy agricultural products market segmentation I:% share, by value, 2010 12
Figure 4: Italy agricultural products market segmentation II: % share, by value, 2010 13
Figure 5: Forces driving competition in the agricultural products market in Italy, 2010 14
Figure 6: Drivers of buyer power in the agricultural products market in Italy, 2010 15
Figure 7: Drivers of supplier power in the agricultural products market in Italy, 2010 17
Figure 8: Factors influencing the likelihood of new entrants in the agricultural products market in Italy, 2010 18
Figure 9: Factors influencing the threat of substitutes in the agricultural products market in Italy, 2010 19
Figure 10: Drivers of degree of rivalry in the agricultural products market in Italy, 2010 20
Figure 11: Auchan Groupe SA: revenues & profitability 24
Figure 12: Auchan Groupe SA: assets & liabilities 24
Figure 13: Carrefour S.A.: revenues & profitability 28
Figure 14: Carrefour S.A.: assets & liabilities 28
Figure 15: Italy agricultural products market value forecast: $ million, 2010–15 31
Figure 16: Italy agricultural products market volume forecast: million tons, 2010–15 32