Introduction

Agricultural Products in Hungary industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Hungary agricultural products market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The agricultural product market is considered here as having six segments: cereals (barley, wheat, maize, rice, etc); fruit, vegetables, roots and tubers (apples, cabbages, potatoes, etc); oilcrops & pulses (lentils, soybeans, linseed, etc); sugarcrops and sweeteners (represented here by raw and refined sugar expressed as raw sugar equivalent); spices and stimulants (coffee, ginger, etc); and nuts (walnuts, almonds, etc).

*The Hungarian agricultural products market had total revenue of $3.9 billion in 2010, representing a compound annual growth rate (CAGR) of 8.3% between 2006 and 2010.

*Market consumption volumes increased with a CAGR of 0.1% between 2006-2010, to reach a total of 14.9 million units in 2010.

*The performance of the market is forecast to decelerate, with an anticipated CARC of -2.5% for the five-year period 2010 - 2015, which is expected to drive the market to a value of $4.5 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the agricultural products market in Hungary

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the agricultural products market in Hungary

Leading company profiles reveal details of key agricultural products market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Hungary agricultural products market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Hungary economy

Key Questions Answered

What was the size of the Hungary agricultural products market by value in 2010?

What will be the size of the Hungary agricultural products market in 2015?

What factors are affecting the strength of competition in the Hungary agricultural products market?

How has the market performed over the last five years?

Who are the top competitiors in Hungarys agricultural products market?

EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 15
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
CBA Kereskedelmi Kft 21
Tesco PLC 22
Lidl Dienstleistung GmbH & Co. KG 26
MARKET FORECASTS 27
Market value forecast 27
Market volume forecast 28
MACROECONOMIC INDICATORS 29

APPENDIX 31
Methodology 31
Industry associations 32
Related Datamonitor research 32
Disclaimer 33
ABOUT DATAMONITOR 34
Premium Reports 34
Summary Reports 34
Datamonitor consulting 34

LIST OF TABLES
Table 1: Hungary agricultural products market value: $ million, 2006–10 10
Table 2: Hungary agricultural products market volume: million tons, 2006–10 11
Table 3: Hungary agricultural products market segmentation I:% share, by value, 2010 12
Table 4: Hungary agricultural products market segmentation II: % share, by value, 2010 13
Table 5: CBA Kereskedelmi Kft: key facts 21
Table 6: Tesco PLC: key facts 22
Table 7: Tesco PLC: key financials ($) 23
Table 8: Tesco PLC: key financials (£) 23
Table 9: Tesco PLC: key financial ratios 24
Table 10: Lidl Dienstleistung GmbH & Co. KG: key facts 26
Table 11: Hungary agricultural products market value forecast: $ million, 2010–15 27
Table 12: Hungary agricultural products market volume forecast: million tons, 2010–15 28
Table 13: Hungary size of population (million), 2006–10 29
Table 14: Hungary gdp (constant 2000 prices, $ billion), 2006–10 29
Table 15: Hungary gdp (current prices, $ billion), 2006–10 29
Table 16: Hungary inflation, 2006–10 30
Table 17: Hungary consumer price index (absolute), 2006–10 30
Table 18: Hungary exchange rate, 2006–10 30

LIST OF FIGURES
Figure 1: Hungary agricultural products market value: $ million, 2006–10 10
Figure 2: Hungary agricultural products market volume: million tons, 2006–10 11
Figure 3: Hungary agricultural products market segmentation I:% share, by value, 2010 12
Figure 4: Hungary agricultural products market segmentation II: % share, by value, 2010 13
Figure 5: Forces driving competition in the agricultural products market in Hungary, 2010 14
Figure 6: Drivers of buyer power in the agricultural products market in Hungary, 2010 15
Figure 7: Drivers of supplier power in the agricultural products market in Hungary, 2010 17
Figure 8: Factors influencing the likelihood of new entrants in the agricultural products market in Hungary, 2010 18
Figure 9: Factors influencing the threat of substitutes in the agricultural products market in Hungary, 2010 19
Figure 10: Drivers of degree of rivalry in the agricultural products market in Hungary, 2010 20
Figure 11: Tesco PLC: revenues & profitability 24
Figure 12: Tesco PLC: assets & liabilities 25
Figure 13: Hungary agricultural products market value forecast: $ million, 2010–15 27
Figure 14: Hungary agricultural products market volume forecast: million tons, 2010–15 28