Introduction

Agricultural Products in China industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the China agricultural products market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The agricultural product market is considered here as having six segments: cereals (barley, wheat, maize, rice, etc); fruit, vegetables, roots and tubers (apples, cabbages, potatoes, etc); oilcrops & pulses (lentils, soybeans, linseed, etc); sugarcrops and sweeteners (represented here by raw and refined sugar expressed as raw sugar equivalent); spices and stimulants (coffee, ginger, etc); and nuts (walnuts, almonds, etc).

*The Chinese agricultural products market had total revenue of $532.4 billion in 2010, representing a compound annual growth rate (CAGR) of 7.8% between 2006 and 2010.

*Market consumption volumes increased with a CAGR of 3% between 2006-2010, to reach a total of 1,329.4 million units in 2010.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 6.4% for the five-year period 2010 - 2015, which is expected to drive the market to a value of $727 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the agricultural products market in China

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the agricultural products market in China

Leading company profiles reveal details of key agricultural products market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the China agricultural products market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the China economy

Key Questions Answered

What was the size of the China agricultural products market by value in 2010?

What will be the size of the China agricultural products market in 2015?

What factors are affecting the strength of competition in the China agricultural products market?

How has the market performed over the last five years?

Who are the top competitiors in Chinas agricultural products market?

EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 15
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Beijing Hualian Hypermarket Co., Ltd. 21
Carrefour S.A. 23
Lianhua Supermarket Holdings Co., Ltd. 27
Wal-Mart Stores, Inc. 31
MARKET FORECASTS 35
Market value forecast 35
Market volume forecast 36
MACROECONOMIC INDICATORS 37

APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40
Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42

LIST OF TABLES
Table 1: China agricultural products market value: $ billion, 2006–10 10
Table 2: China agricultural products market volume: billion tons, 2006–10 11
Table 3: China agricultural products market segmentation I:% share, by value, 2010 12
Table 4: China agricultural products market segmentation II: % share, by value, 2010 13
Table 5: Beijing Hualian Hypermarket Co., Ltd.: key facts 21
Table 6: Carrefour S.A.: key facts 23
Table 7: Carrefour S.A.: key financials ($) 24
Table 8: Carrefour S.A.: key financials (€) 25
Table 9: Carrefour S.A.: key financial ratios 25
Table 10: Lianhua Supermarket Holdings Co., Ltd.: key facts 27
Table 11: Lianhua Supermarket Holdings Co., Ltd.: key financials ($) 28
Table 12: Lianhua Supermarket Holdings Co., Ltd.: key financials (CNY) 28
Table 13: Lianhua Supermarket Holdings Co., Ltd.: key financial ratios 29
Table 14: Wal-Mart Stores, Inc.: key facts 31
Table 15: Wal-Mart Stores, Inc.: key financials ($) 33
Table 16: Wal-Mart Stores, Inc.: key financial ratios 33
Table 17: China agricultural products market value forecast: $ billion, 2010–15 35
Table 18: China agricultural products market volume forecast: billion tons, 2010–15 36
Table 19: China size of population (million), 2006–10 37
Table 20: China gdp (constant 2000 prices, $ billion), 2006–10 37
Table 21: China gdp (current prices, $ billion), 2006–10 37
Table 22: China inflation, 2006–10 38
Table 23: China consumer price index (absolute), 2006–10 38
Table 24: China exchange rate, 2006–10 38

LIST OF FIGURES
Figure 1: China agricultural products market value: $ billion, 2006–10 10
Figure 2: China agricultural products market volume: billion tons, 2006–10 11
Figure 3: China agricultural products market segmentation I:% share, by value, 2010 12
Figure 4: China agricultural products market segmentation II: % share, by value, 2010 13
Figure 5: Forces driving competition in the agricultural products market in China, 2010 14
Figure 6: Drivers of buyer power in the agricultural products market in China, 2010 15
Figure 7: Drivers of supplier power in the agricultural products market in China, 2010 17
Figure 8: Factors influencing the likelihood of new entrants in the agricultural products market in China, 2010 18
Figure 9: Factors influencing the threat of substitutes in the agricultural products market in China, 2010 19
Figure 10: Drivers of degree of rivalry in the agricultural products market in China, 2010 20
Figure 11: Carrefour S.A.: revenues & profitability 26
Figure 12: Carrefour S.A.: assets & liabilities 26
Figure 13: Lianhua Supermarket Holdings Co., Ltd.: revenues & profitability 29
Figure 14: Lianhua Supermarket Holdings Co., Ltd.: assets & liabilities 30
Figure 15: Wal-Mart Stores, Inc.: revenues & profitability 34
Figure 16: Wal-Mart Stores, Inc.: assets & liabilities 34
Figure 17: China agricultural products market value forecast: $ billion, 2010–15 35
Figure 18: China agricultural products market volume forecast: billion tons, 2010–15 36