|
|
Advertising in the United Kingdom |
| Published Date : 1 December 2010 |
|
|
|
Pages : 35 |
|
| |
|
|
|
|
|
|
|
Advertising in the United Kingdom industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.
Scope
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of Advertising in the United Kingdom’s recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of Advertising in the United Kingdom
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market
Highlights
* Detailed information is included on market size, measured by value and/or volume
* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
The advertising industry consists of agencies providing advertising services, including display advertising services. The market value reflects net fee and commission revenue of the agencies for provision of such services to their clients, and does not equate to the total advertising expenditure within the country or region.
Similarly, revenue data provided in the Leading Companies chapter refers the total revenues retained by each company, after subtraction of any payments they may make on behalf of their clients to media channel suppliers, such as television broadcasters, newspaper and magazine publishers, etc. It also includes any revenue obtained from any non-advertising operations. Revenues therefore do not equate to the gross billings made by advertising agencies to their clients.
Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.
For the purposes of this report, Europe consists of Western Europe and Eastern Europe.
Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.
Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.
|
|
|
|
Table of Contents : |
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Aegis Group Plc 20
Media Consulta 24
Omnicom Group Inc. 25
MARKET FORECASTS 29
Market value forecast 29
MACROECONOMIC INDICATORS 30
APPENDIX 32
Methodology 32
Industry associations 33
Related Datamonitor research 33
Disclaimer 34
ABOUT DATAMONITOR 35
Premium Reports 35
Summary Reports 35
Datamonitor consulting 35
LIST OF TABLES
Table 1: United Kingdom advertising industry value: $ million, 2005–09 10
Table 2: United Kingdom advertising industry segmentation I:% share, by value, 2009 11
Table 3: United Kingdom advertising industry segmentation II: % share, by value, 2009 12
Table 4: Aegis Group Plc: key facts 20
Table 5: Aegis Group Plc: key financials ($) 21
Table 6: Aegis Group Plc: key financials (£) 21
Table 7: Aegis Group Plc: key financial ratios 22
Table 8: Media Consulta: key facts 24
Table 9: Omnicom Group Inc.: key facts 25
Table 10: Omnicom Group Inc.: key financials ($) 26
Table 11: Omnicom Group Inc.: key financial ratios 27
Table 12: United Kingdom advertising industry value forecast: $ million, 2009–14 29
Table 13: United Kingdom size of population (million), 2005–09 30
Table 14: United Kingdom gdp (constant 2000 prices, $ billion), 2005–09 30
Table 15: United Kingdom gdp (current prices, $ billion), 2005–09 30
Table 16: United Kingdom inflation, 2005–09 31
Table 17: United Kingdom consumer price index (absolute), 2005–09 31
Table 18: United Kingdom exchange rate, 2005–09 31
LIST OF FIGURES
Figure 1: United Kingdom advertising industry value: $ million, 2005–09 10
Figure 2: United Kingdom advertising industry segmentation I:% share, by value, 2009 11
Figure 3: United Kingdom advertising industry segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the advertising industry in the United Kingdom, 2009 13
Figure 5: Drivers of buyer power in the advertising industry in the United Kingdom, 2009 15
Figure 6: Drivers of supplier power in the advertising industry in the United Kingdom, 2009 16
Figure 7: Factors influencing the likelihood of new entrants in the advertising industry in the United Kingdom, 2009 17
Figure 8: Factors influencing the threat of substitutes in the advertising industry in the United Kingdom, 2009 18
Figure 9: Drivers of degree of rivalry in the advertising industry in the United Kingdom, 2009 19
Figure 10: Aegis Group Plc: revenues & profitability 22
Figure 11: Aegis Group Plc: assets & liabilities 23
Figure 12: Omnicom Group Inc.: revenues & profitability 27
Figure 13: Omnicom Group Inc.: assets & liabilities 28
Figure 14: United Kingdom advertising industry value forecast: $ million, 2009–14 29
|
|
|
|
Published By : MarketLine |
|
|
Related
Keywords:
Energy,
Insurance, Financial,
Company Profile,
Industry Profile,
Swot Analysis,
Apparel,
Consumer, Trade,
Information technology,
Food,
Healthcare,
Construction,
Retail,
Design,Oil
and Gas,
Solar,
Miscellaneous,
Business,
Pharmaceuticals,
Technology,
Defense,
Medical,
Travel,
Power,
Metal
|
|
|
|
