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| Published Date : 1 December 2010 |
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Pages : 36 |
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Advertising in Italy industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.
Scope
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of Advertising in Italy’s recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of Advertising in Italy
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market
Highlights
* Detailed information is included on market size, measured by value and/or volume
* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
The advertising industry consists of agencies providing advertising services, including display advertising services. The market value reflects net fee and commission revenue of the agencies for provision of such services to their clients, and does not equate to the total advertising expenditure within the country or region.
Similarly, revenue data provided in the Leading Companies chapter refers the total revenues retained by each company, after subtraction of any payments they may make on behalf of their clients to media channel suppliers, such as television broadcasters, newspaper and magazine publishers, etc. It also includes any revenue obtained from any non-advertising operations. Revenues therefore do not equate to the gross billings made by advertising agencies to their clients.
Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.
For the purposes of this report, Europe consists of Western Europe and Eastern Europe.
Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.
Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.
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Table of Contents : |
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Interpublic Group of Companies 20
WPP Group plc 24
Armando Testa S.p.A. 29
MARKET FORECASTS 30
Market value forecast 30
MACROECONOMIC INDICATORS 31
APPENDIX 33
Methodology 33
Industry associations 34
Related Datamonitor research 34
Disclaimer 35
ABOUT DATAMONITOR 36
Premium Reports 36
Summary Reports 36
Datamonitor consulting 36
LIST OF TABLES
Table 1: Italy advertising industry value: $ million, 2005–09 10
Table 2: Italy advertising industry segmentation I:% share, by value, 2009 11
Table 3: Italy advertising industry segmentation II: % share, by value, 2009 12
Table 4: Interpublic Group of Companies: key facts 20
Table 5: Interpublic Group of Companies: key financials ($) 22
Table 6: Interpublic Group of Companies: key financial ratios 22
Table 7: WPP Group plc: key facts 24
Table 8: WPP Group plc: key financials ($) 27
Table 9: WPP Group plc: key financials (£) 27
Table 10: WPP Group plc: key financial ratios 27
Table 11: Armando Testa S.p.A.: key facts 29
Table 12: Italy advertising industry value forecast: $ million, 2009–14 30
Table 13: Italy size of population (million), 2005–09 31
Table 14: Italy gdp (constant 2000 prices, $ billion), 2005–09 31
Table 15: Italy gdp (current prices, $ billion), 2005–09 31
Table 16: Italy inflation, 2005–09 32
Table 17: Italy consumer price index (absolute), 2005–09 32
Table 18: Italy exchange rate, 2005–09 32
LIST OF FIGURES
Figure 1: Italy advertising industry value: $ million, 2005–09 10
Figure 2: Italy advertising industry segmentation I:% share, by value, 2009 11
Figure 3: Italy advertising industry segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the advertising industry in Italy, 2009 13
Figure 5: Drivers of buyer power in the advertising industry in Italy, 2009 15
Figure 6: Drivers of supplier power in the advertising industry in Italy, 2009 16
Figure 7: Factors influencing the likelihood of new entrants in the advertising industry in Italy, 2009 17
Figure 8: Factors influencing the threat of substitutes in the advertising industry in Italy, 2009 18
Figure 9: Drivers of degree of rivalry in the advertising industry in Italy, 2009 19
Figure 10: Interpublic Group of Companies: revenues & profitability 23
Figure 11: Interpublic Group of Companies: assets & liabilities 23
Figure 12: WPP Group plc: revenues & profitability 28
Figure 13: WPP Group plc: assets & liabilities 28
Figure 14: Italy advertising industry value forecast: $ million, 2009–14 30
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Published By : MarketLine |
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