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| Published Date : 1 December 2010 |
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Pages : 32 |
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Advertising in Europe industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.
Scope
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of Advertising in Europe’s recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of Advertising in Europe
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market
Highlights
* Detailed information is included on market size, measured by value and/or volume
* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
The advertising industry consists of agencies providing advertising services, including display advertising services. The market value reflects net fee and commission revenue of the agencies for provision of such services to their clients, and does not equate to the total advertising expenditure within the country or region.
Similarly, revenue data provided in the Leading Companies chapter refers the total revenues retained by each company, after subtraction of any payments they may make on behalf of their clients to media channel suppliers, such as television broadcasters, newspaper and magazine publishers, etc. It also includes any revenue obtained from any non-advertising operations. Revenues therefore do not equate to the gross billings made by advertising agencies to their clients.
Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.
For the purposes of this report, Europe consists of Western Europe and Eastern Europe.
Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.
Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.
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Table of Contents : |
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Omnicom Group Inc. 19
WPP Group plc 22
Publicis Groupe SA 27
MARKET FORECASTS 32
Market value forecast 32
APPENDIX 33
Methodology 33
Industry associations 34
Related Datamonitor research 34
Disclaimer 35
ABOUT DATAMONITOR 36
Premium Reports 36
Summary Reports 36
Datamonitor consulting 36
LIST OF TABLES
Table 1: Europe advertising industry value: $ billion, 2005–09 10
Table 2: Europe advertising industry segmentation I:% share, by value, 2009 11
Table 3: Europe advertising industry segmentation II: % share, by value, 2009 12
Table 4: Omnicom Group Inc.: key facts 19
Table 5: Omnicom Group Inc.: key financials ($) 20
Table 6: Omnicom Group Inc.: key financial ratios 20
Table 7: WPP Group plc: key facts 22
Table 8: WPP Group plc: key financials ($) 25
Table 9: WPP Group plc: key financials (£) 25
Table 10: WPP Group plc: key financial ratios 25
Table 11: Publicis Groupe SA: key facts 27
Table 12: Publicis Groupe SA: key financials ($) 29
Table 13: Publicis Groupe SA: key financials (€) 29
Table 14: Publicis Groupe SA: key financial ratios 30
Table 15: Europe advertising industry value forecast: $ billion, 2009–14 32
LIST OF FIGURES
Figure 1: Europe advertising industry value: $ billion, 2005–09 10
Figure 2: Europe advertising industry segmentation I:% share, by value, 2009 11
Figure 3: Europe advertising industry segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the advertising industry in Europe, 2009 13
Figure 5: Drivers of buyer power in the advertising industry in Europe, 2009 14
Figure 6: Drivers of supplier power in the advertising industry in Europe, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2009 16
Figure 8: Factors influencing the threat of substitutes in the advertising industry in Europe, 2009 17
Figure 9: Drivers of degree of rivalry in the advertising industry in Europe, 2009 18
Figure 10: Omnicom Group Inc.: revenues & profitability 21
Figure 11: Omnicom Group Inc.: assets & liabilities 21
Figure 12: WPP Group plc: revenues & profitability 26
Figure 13: WPP Group plc: assets & liabilities 26
Figure 14: Publicis Groupe SA: revenues & profitability 30
Figure 15: Publicis Groupe SA: assets & liabilities 31
Figure 16: Europe advertising industry value forecast: $ billion, 2009–14 32
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Published By : MarketLine |
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