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| Published Date : 1 December 2010 |
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Pages : 37 |
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Advertising in China industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.
Scope
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of Advertising in China’s recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of Advertising in China
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market
Highlights
* Detailed information is included on market size, measured by value and/or volume
* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
The advertising industry consists of agencies providing advertising services, including display advertising services. The market value reflects net fee and commission revenue of the agencies for provision of such services to their clients, and does not equate to the total advertising expenditure within the country or region.
Similarly, except where stated, revenue data provided in the Leading Companies chapter refers the total revenues retained by each company, after subtraction of any payments they may make on behalf of their clients to media channel suppliers, such as television broadcasters, newspaper and magazine publishers, etc. It also includes any revenue obtained from any non-advertising operations. Revenues therefore do not equate to the gross billings made by advertising agencies to their clients.
Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.
For the purposes of this report, Asia-Pacific comprises Australia, China, India, Japan, Singapore, South Korea, and Taiwan.
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Table of Contents : |
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Dahe Media Co., Ltd. 19
Dentsu Inc. 22
Publicis Groupe SA 26
MARKET FORECASTS 31
Market value forecast 31
MACROECONOMIC INDICATORS 32
APPENDIX 34
Methodology 34
Industry associations 35
Related Datamonitor research 35
Disclaimer 36
ABOUT DATAMONITOR 37
Premium Reports 37
Summary Reports 37
Datamonitor consulting 37
LIST OF TABLES
Table 1: China advertising industry value: $ million, 2005–09 10
Table 2: China advertising industry segmentation I:% share, by value, 2009 11
Table 3: China advertising industry segmentation II: % share, by value, 2009 12
Table 4: Dahe Media Co., Ltd.: key facts 19
Table 5: Dahe Media Co., Ltd.: key financials ($) 19
Table 6: Dahe Media Co., Ltd.: key financials (CNY) 20
Table 7: Dahe Media Co., Ltd.: key financial ratios 20
Table 8: Dentsu Inc.: key facts 22
Table 9: Dentsu Inc.: key financials ($) 24
Table 10: Dentsu Inc.: key financials (¥) 24
Table 11: Dentsu Inc.: key financial ratios 24
Table 12: Publicis Groupe SA: key facts 26
Table 13: Publicis Groupe SA: key financials ($) 28
Table 14: Publicis Groupe SA: key financials (€) 28
Table 15: Publicis Groupe SA: key financial ratios 29
Table 16: China advertising industry value forecast: $ million, 2009–14 31
Table 17: China size of population (million), 2005–09 32
Table 18: China gdp (constant 2000 prices, $ billion), 2005–09 32
Table 19: China gdp (current prices, $ billion), 2005–09 32
Table 20: China inflation, 2005–09 33
Table 21: China consumer price index (absolute), 2005–09 33
Table 22: China exchange rate, 2005–09 33
LIST OF FIGURES
Figure 1: China advertising industry value: $ million, 2005–09 10
Figure 2: China advertising industry segmentation I:% share, by value, 2009 11
Figure 3: China advertising industry segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the advertising industry in China, 2009 13
Figure 5: Drivers of buyer power in the advertising industry in China, 2009 14
Figure 6: Drivers of supplier power in the advertising industry in China, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the advertising industry in China, 2009 16
Figure 8: Factors influencing the threat of substitutes in the advertising industry in China, 2009 17
Figure 9: Drivers of degree of rivalry in the advertising industry in China, 2009 18
Figure 10: Dahe Media Co., Ltd.: revenues & profitability 21
Figure 11: Dahe Media Co., Ltd.: assets & liabilities 21
Figure 12: Dentsu Inc.: revenues & profitability 25
Figure 13: Dentsu Inc.: assets & liabilities 25
Figure 14: Publicis Groupe SA: revenues & profitability 29
Figure 15: Publicis Groupe SA: assets & liabilities 30
Figure 16: China advertising industry value forecast: $ million, 2009–14 31
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Published By : MarketLine |
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