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| Published Date : 1 December 2010 |
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Pages : 40 |
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Advertising in Canada industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.
Scope
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of Advertising in Canada’s recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of Advertising in Canada
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market
Highlights
* Detailed information is included on market size, measured by value and/or volume
* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
The advertising industry consists of agencies providing advertising services, including display advertising services. The market value reflects net fee and commission revenue of the agencies for provision of such services to their clients, and does not equate to the total advertising expenditure within the country or region.
Similarly, revenue data provided in the Leading Companies chapter refers the total revenues retained by each company, after subtraction of any payments they may make on behalf of their clients to media channel suppliers, such as television broadcasters, newspaper and magazine publishers, etc. It also includes any revenue obtained from any non-advertising operations. Revenues therefore do not equate to the gross billings made by advertising agencies to their clients.
Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.
For the purposes of this report, the Americas consists of North America and South America.
North America consists of Canada, Mexico, and the United States.
South America comprises Argentina, Brazil, Chile, Colombia, and Venezuela.
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Table of Contents : |
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Omnicom Group Inc. 20
WPP Group plc 24
Cossette Inc. 29
MacLaren McCann 33
MARKET FORECASTS 34
Market value forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40
LIST OF TABLES
Table 1: Canada advertising industry value: $ million, 2005–09 10
Table 2: Canada advertising industry segmentation I:% share, by value, 2009 11
Table 3: Canada advertising industry segmentation II: % share, by value, 2009 12
Table 4: Omnicom Group Inc.: key facts 20
Table 5: Omnicom Group Inc.: key financials ($) 21
Table 6: Omnicom Group Inc.: key financial ratios 22
Table 7: WPP Group plc: key facts 24
Table 8: WPP Group plc: key financials ($) 27
Table 9: WPP Group plc: key financials (£) 27
Table 10: WPP Group plc: key financial ratios 27
Table 11: Cossette Inc.: key facts 29
Table 12: Cossette Inc.: key financials ($) 30
Table 13: Cossette Inc.: key financials (C$) 30
Table 14: Cossette Inc.: key financial ratios 31
Table 15: MacLaren McCann: key facts 33
Table 16: Canada advertising industry value forecast: $ million, 2009–14 34
Table 17: Canada size of population (million), 2005–09 35
Table 18: Canada gdp (constant 2000 prices, $ billion), 2005–09 35
Table 19: Canada gdp (current prices, $ billion), 2005–09 35
Table 20: Canada inflation, 2005–09 36
Table 21: Canada consumer price index (absolute), 2005–09 36
Table 22: Canada exchange rate, 2005–09 36
LIST OF FIGURES
Figure 1: Canada advertising industry value: $ million, 2005–09 10
Figure 2: Canada advertising industry segmentation I:% share, by value, 2009 11
Figure 3: Canada advertising industry segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the advertising industry in Canada, 2009 13
Figure 5: Drivers of buyer power in the advertising industry in Canada, 2009 15
Figure 6: Drivers of supplier power in the advertising industry in Canada, 2009 16
Figure 7: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2009 17
Figure 8: Factors influencing the threat of substitutes in the advertising industry in Canada, 2009 18
Figure 9: Drivers of degree of rivalry in the advertising industry in Canada, 2009 19
Figure 10: Omnicom Group Inc.: revenues & profitability 22
Figure 11: Omnicom Group Inc.: assets & liabilities 23
Figure 12: WPP Group plc: revenues & profitability 28
Figure 13: WPP Group plc: assets & liabilities 28
Figure 14: Cossette Inc.: revenues & profitability 31
Figure 15: Cossette Inc.: assets & liabilities 32
Figure 16: Canada advertising industry value forecast: $ million, 2009–14 34
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Published By : MarketLine |
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